Real Estate Lead Generation with the Weichert System
While all brokers and agents know that leads are the lifeblood of their success in real estate, it seems that most real estate franchises leave the hard part of lead generation to their affiliates. They seem to rely on the idea that if you just put their sign on your building, their brand name will do all the work for you.
There is actually some truth to this argument, in the sense that some homeowners will believe they get better visibility with a recognized national brand than with an independent broker. But brokers and agents on the ground know different. Having a brand helps but if that’s all you have, you still have to climb a mountain to nurture a robust inbound lead funnel. Real estate franchises that offer little more than their brand name include some of the biggest names in real estate. They are taking the easy way out and their affiliates simply aren’t getting full value for their money.
There is actually some truth to this argument, in the sense that some homeowners will believe they get better visibility with a recognized national brand than with an independent broker. But brokers and agents on the ground know different. Having a brand helps but if that’s all you have, you still have to climb a mountain to nurture a robust inbound lead funnel. Real estate franchises that offer little more than their brand name include some of the biggest names in real estate. They are taking the easy way out and their affiliates simply aren’t getting full value for their money.
How Does the Weichert Real Estate Lead Generation System Work?
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Weichert is also a well-recognized national real estate brand and all comments about the power of a recognizable brand, accrue to the Weichert affiliate as well.
The difference is, Weichert doesn’t stop there. Over the course of more than 15 years, designing and developing an active franchise model, the Weichert system for lead generation is unique in the industry. Our inbound lead generation system includes both advertising and contact management and call center technology that ensures every call is answered, every lead is qualified and delivered to a Weichert associate within 5 minutes of receipt. The key to the success of our system is a combination of technology, and the willingness to invest significantly in multiple advertising channels on behalf of our brand and our affiliates. Consider this:
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At Weichert, we know what leads to real estate success. Contact us and learn more about real estate lead generation through the Weichert system.
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