Technology is revolutionizing every industry it touches, and real estate is no exception. With clients that are more mobile, more connected and busier than ever, brokers are taking advantage of these changes to grow, improve client service and make their mark in the industry. Find out more with these insights from Weichert, the specialists in real estate broker marketing.
5 Ways Technology is Impacting the Real Estate Industry
How Do I Keep Up With All This Real Estate Technology? Good Question! At Weichert, we know that effective use of technology and digital tools is key to the growth of your real estate brokerage. Through the development of our unique franchise system, our industry-specialized online tools, real estate CRM system and expert real estate coaching, we empower affiliated agents and brokers to maximize the sales, customer service and lead generation potential that technology offers. If you would like to find out more about the Weichert Franchise System or what we can offer you as a broker, please contact us today. Original content posted on https://www.weichertfranchise.com/blog/apply-todays-technology-real-estate-business/
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3/21/2017 Instagram Live & Facebook Live – Using Social Media for Real Estate Lead GenerationRead NowIt’s no secret that social media is an invaluable resource for building brands, generating leads and effectively marketing yourself and your services to potential clients – but what does this mean for real estate? And how can brokers utilize this resource properly? Here are some insights from real estate lead generation specialists at Weichert on two of the latest capabilities added to Instagram and Facebook, and how they are being used to market homes through social media.
Using Instagram Live For Real Estate Sales – A How-To Guide This is a new feature on the Instagram app that allows you to stream real-time video. Unlike Facebook Live, these videos are deleted after each session, but you can also send them directly to individual clients using a direct message function. Instagram is a popular destination for younger home buyers, so if you haven’t built a following there for your agency, you should. On Instagram there are three types of videos that you can create:
You can customize the settings for these videos to select who can see them, whether comments are turned on or off and even evaluate the video’s success through the analytics capabilities. Simple, easy to use and effective, this is great for announcing a new listing or service, promoting a photo montage of a listing or even bringing attention to sales that you have recently closed. Once you get the hang of it, it’s easy and you can do it spontaneously right from your cell phone. Try to get creative with this medium, for example, encouraging feedback on a listing’s elegant kitchen or kid-friendly yard. Using Facebook Live For Real Estate Sales – A How-To Guide Similar to Instagram Live, Facebook Live allows you to create and post videos to your Facebook profile. It’s great for encouraging engagement, as you can invite viewers to subscribe to your video feed, so they’ll automatically get a notification when you next broadcast. You can also select who sees the video and monitor comments and results. This service is more business-orientated than Instagram Live, as it allows you to edit your video, add a call to action and even utilize Ads Manager for additional visibility. Simple to use and very interactive, this is a great medium for sharing information on how to buy or sell a home, the latest news in your industry and even doing live tours of listings. Again, it’s important to get creative in order to engage your audience. Try showing off great neighborhood attractions in areas where you have listings, or tips on how to move on a budget. Make Social Media Work For You and Generate Real Estate Leads Social media networks offer exceptional real estate lead generation potential – if they are used properly, consistently and effectively. At Weichert, we utilize industry leading technology, expert support and real estate coaching programs to assist our affiliates in developing highly effective online real estate marketing strategies. Keeping up with technology is a challenge for every broker, but we have the tools, training and resources to help you without getting in your way. Contact us today for more information on our services or to see if the Weichert Franchise Model is right for your brokerage. Original content posted on https://www.weichertfranchise.com/blog/instagram-live-facebook-live-using-social-media-real-estate-lead-generation/ In the ultra-competitive market for local home listings, the pressure to discount commissions is ever present. Some brands in your market may even make the discounted commission their primary marketing differentiator while selling themselves as full service agents. How do you compete with that?
Is discounting simply devaluing your services or something you have to do to survive? Here is some insight from the online real estate marketing specialists at Weichert. Educating Clients About the Value of your Services If you want to keep your full commission, you have to sell the value of what you do for it, plain and simple. A 4% commission from the other guy may sound great, but we all know he’s cutting corners somewhere to do that. Yet for clients, cutting broker commission seems to be the easiest route to saving money – and in their heads, this makes sense because they often lack the insight into what it is that real estate agents actually do. Taking the time to keep the client informed of the services you will provide at every step of the way is key. These include, but are not limited to:
Transform the way you sell with industry-leading real estate coaching programs. Built on the expertise of experienced brokers, technology specialists and real estate industry leaders, Weichert is focused on providing effective answers to the challenges faced by today’s real estate agents. From marketing strategies for agents and a cutting-edge lead generation system to the best real estate coaching programs in the industry, we provide all the solutions you need to build your business and succeed in even the most competitive climate. If these tools and solutions sound like a good fit for your brokerage or you would like to find out more about the Weichert system, please contact us today. Original content posted on https://www.weichertfranchise.com/blog/best-way-get-full-commission-know-value/ Millennials are entering the housing market and their priorities are very different from previous generations. As a result, many real estate agents are struggling to get in front of this segment and finding that their old methods of marketing and advertising aren’t working. Here are some tips from the real estate marketing and franchise leaders at Weichert.
Become the First Choice Real Estate Agency for MillennialsThe Weichert Real Estate Franchise system is evolving continuously, informed by hundreds of brokers as well as industry and technology experts across the country. We know what works when marketing to millennials, and our system transforms these challenges faced by real estate agents into opportunities for growth and success. With proven training, tools and support, our specialist team is here to support brokers and drive lead generation, growth, technology and provide ongoing, up-to-date guidance. For more information, please contact us today and see if a Weichert Franchise is a fit for your brokerage. Original content posted on https://www.weichertfranchise.com/blog/attracting-first-time-homebuyer-selling-millennials/ |
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