When it comes to home automation and technology, it’s getting seriously exciting out there. Falling Price points for smart home equipment, and the availability of supporting mobile device apps for control and monitoring, have made much of this tech affordable for the do-it-yourselfer or homeowners of modest means. More and more homes are incorporating smart home features and equipment every day, and failure to properly highlight these features is a missed opportunity, particularly when marketing to millennials and other tech-savvy buyers.
Most Brokers probably don’t have a lot of fully equipped smart homes in inventory, but many homes may have some built in features that can be highlighted. Even if they don’t have any, however, the wireless nature of modern smart home systems makes almost any home a candidate for some really cool and affordable tech. So the real question for brokers is: How are you using trends in smart home tech to market your homes? Are you creating a vision of the smart home for potential buyers even when a home isn’t yet equipped? And when it has some capability are you highlighting it? Smart Home Capabilities For That Selling Advantage If you don’t have connections with reliable smart home or security system companies, you probably should. These systems are often integrated together and present some amazing capabilities for the homeowner.
Smart Homes Are Both A Technology And A Vision While fully equipped “Smart Homes” don’t come into your inventory every day, your ability to talk the technology, have good partners for consultation and installation, and to create the vision for clients as you walk through homes can differentiate you and help you close the sale. Smart homes are an idea whose time has come and real estate agents can use this to market homes, whether they are smart home ready or not! Original content posted on https://www.weichertfranchise.com/blog/trends-smart-home-technology/
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The short answer is “yes”. The longer answer might be finding the right match. If you were motivated enough to get your broker’s license and start your own agency, then you probably know your way around your local market and the competition in the area. You were probably an above average earner as an agent, but decided you wanted the added reward of running your own business. You achieved your goal, but you also inherited lots of other added responsibilities from doctoring deals to making sure the trash is emptied at night. If you ever wished you had some support to get ahead of it all, you are not alone. In this day and age, where technology and marketing changes at the speed of light, it can be difficult to keep up. This is where affiliating and joining forces with a company who has already figured out systems that work and has the resources to keep up can help your brokerage go from surviving to thriving.
Here are three ways affiliating can bolster your business:
Why Affiliate with a Real Estate Franchise? Considerations for Real Estate Brokers In considering a real estate franchise partner, many things are important. Do I want to continue in my current business model? Am I determined to figure out my growth and marketing issues on my own? Do I believe a partnership with a recognizable national real estate brand can help me? And last, but not least, with so many options out there, who can give me the guidance I need without compromising what I’ve built and my ability to make decisions for my business? If you’ve ever asked yourself any of these questions, then perhaps you should be talking to Weichert. Contact us today at https://www.weichertfranchise.com/. Original content posted on https://www.weichertfranchise.com/blog/affiliation-really-value-joining-forces/ Local real estate brokers understand the importance of being featured in online search engines and have for many years now. What most of them don’t understand, however, is how to get there. More importantly, a pretty website doesn’t get the job done, unless people can find it when they need it. With strategic, localized Search Engine Optimization (SEO) for real estate brokerages, you can increase the odds that it is your brokerage that is found when buyers and sellers are looking for a real estate partner.
What is Local SEO?While Search Engine Optimization is the generally used term, local SEO focuses on competing with the websites of businesses in your area. Essentially, it’s a digital version of your town’s phone book or Yellow Pages, except that it makes your business far more accessible to more people. Here’s a couple of statistics to digest:
Making Local SEO Work for your Brokerage Despite these promising statistics, it’s not enough to simply put a website online and wait for prospective homebuyers to walk through your door. This is where a solid online real estate marketing strategy comes into play, and knowing a few simple things can make a big difference in your visibility. And the good news is that there are tons of online resources that can teach you how to do any of the items below. Or, you can hire a local expert to help do this for you.
Time, Skills and Expert Execution Add Up to Optimal SEO for Real Estate Brokers In this day and age, digital real estate marketing is key to being found where consumers are searching. However, it’s one more thing that Brokers’ need to stay on top of, along with sales, recruiting, marketing and running a business. When you are going it alone, it’s tough to keep up. That is where a partner like Weichert can be truly valuable. Contact us today at https://www.weichertfranchise.com/ to see what we can do for your business. Original content posted on https://www.weichertfranchise.com/blog/importance-local-seo-brokerage/ There’s one thing for certain about the real estate industry–there is no shortage of gadgets, downloads, software tools, or marketing services targeted to brokerages. And as a broker, it’s easy to get distracted – you’re afraid you’ll be left behind if you don’t take advantage of the latest and greatest thing out there. At Weichert®, we call this “The Shiny Penny Syndrome”.
Essentially, this occurs when a company jumps to chase a shiny, new opportunity, service or product instead of focusing on mastering the basics of running a business. Often, these products and services offer to make your lives easier by saving time, helping to maximize efficiency, effectively marketing your brokerage, getting more listings or even helping your business survive the latest economic crisis. It’s important to learn to navigate this minefield, if you are a broker looking to grow in a challenging housing market. There are so many shiny pennies out there that it’s easy to end up jumping from one promising new real estate tool or marketing idea to the next in an increasingly rapid and costly cycle, while the core elements of the business like how to recruit, write an effective business plan, maximize agent production and monitor key performance indicators get less attention than they deserve. These shiny pennies are marketed so well and with such urgency that brokers often forget to ask pivotal questions like “How will it fit in with my current business goals?”, “What real results will it bring?”, “Where will I go for support?” and “What operational changes will be required in order to actually get the benefits of the product?”. Most Brokers know they must adapt and innovate to stay current and effective in an ever changing landscape. The real challenge is knowing how to balance innovation with the basic activities and systems needed to run a successful brokerage and build a business. Innovation With Purpose A key to successful innovation is to focus on the benefits to your core customer and core operations, rather than innovating for multiple seemingly attractive, trendy options. Important questions to ask when considering a new product, technology or marketing service include:
Strategic growth through planned and proven marketing for brokers One of the things an affiliation with a credible Real Estate Franchise Company can provide is a guide who can steer you to the best of real estate innovations while keeping your business plan on track. The Weichert System gives you proven, productive systems, technology and activities to implement for nearly every aspect of your real estate business, including real estate marketing, selling systems, recruiting, a lead system and business management. With comprehensive training, ongoing support and expert coaching from our real estate professionals and a parent company with first-hand brokerage experience, you’ll feel relieved knowing you have people in your corner. You’ll never have to go it alone again. Our support staff will work with you to map out a road to growth. At Weichert, we’ve already paved a road for success. All you have to do is take it. Visit us today at https://www.weichertfranchise.com. Originally posted on https://www.weichertfranchise.com/real-estate-broker-marketing/dont-let-brokerage-get-caught-shiny-penny-syndrome/ |
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