When it comes to home automation and technology, it’s getting seriously exciting out there. Falling Price points for smart home equipment, and the availability of supporting mobile device apps for control and monitoring, have made much of this tech affordable for the do-it-yourselfer or homeowners of modest means. More and more homes are incorporating smart home features and equipment every day, and failure to properly highlight these features is a missed opportunity, particularly when marketing to millennials and other tech-savvy buyers.
Most Brokers probably don’t have a lot of fully equipped smart homes in inventory, but many homes may have some built in features that can be highlighted. Even if they don’t have any, however, the wireless nature of modern smart home systems makes almost any home a candidate for some really cool and affordable tech. So the real question for brokers is: How are you using trends in smart home tech to market your homes? Are you creating a vision of the smart home for potential buyers even when a home isn’t yet equipped? And when it has some capability are you highlighting it? Smart Home Capabilities For That Selling Advantage If you don’t have connections with reliable smart home or security system companies, you probably should. These systems are often integrated together and present some amazing capabilities for the homeowner.
Smart Homes Are Both A Technology And A Vision While fully equipped “Smart Homes” don’t come into your inventory every day, your ability to talk the technology, have good partners for consultation and installation, and to create the vision for clients as you walk through homes can differentiate you and help you close the sale. Smart homes are an idea whose time has come and real estate agents can use this to market homes, whether they are smart home ready or not! Original content posted on https://www.weichertfranchise.com/blog/trends-smart-home-technology/
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