The leads generated for your company and your agents are one of your most valuable assets. Anytime a prospect moves on to another brokerage or doesn’t close because your agents did not actively nurture them and convert them to clients, you are losing potential revenue that could have come into your brokerage and your team. A real estate Customer Relationship Management tool (CRM) is designed to help solve this problem. The best real estate CRM tools provide sophisticated contact management and automated communication. These systems help experienced agents manage their past clients and referrals and help new agents who are cultivating prospects and trying to grow their business. There are a lot of real estate CRM’s to choose from. You need a powerful system that is user-friendly and will help your agents advance your business.
Benefits of Real Estate CRMs The ideal CRM saves time and functions as an automated personal assistant. It should provide agents with notifications from clients and prospects along with reminders, calendar alerts, and insightful data about clients all in one easy-to-use platform. Agents should also be able to tell if there are any buyers seeking information and take steps to ensure they receive that information in a timely fashion. It must be complex enough to manage all the nuances of real estate sales and marketing, but do so in a way that simplifies the agent’s workday. Better CRMs will also have a comprehensive system for managing the contacts made at open houses. Beyond just contact information, these systems will contain fields for searchable notes, scoring of lead potential and urgency, and be able to use leads to create scaled marketing campaigns. These systems keep agents front of mind and work to show prospects your listings to keep their pipeline filled, while they focus on closing the deals at hand. Other important features of modern Real Estate CRMs include:
Final Thoughts on Using a Good CRM in Your Brokerage Sometimes the most valuable clients start as just an email address of someone seeking more information. Every contact can be valuable and it is not always clear initially which are serious buyers and which leads are going nowhere. An effective CRM allows agents to view all prospect data and easily identify the stage of the buying process for each person. It prevents enthusiastic agents from burning themselves out chasing dead ends and provides both agents and their brokers with insights that can help them close more sales. If you and your agents are not already using one, take a look at the many options available and see what’s right for your business. At Weichert, we were fortunate enough to be able to invest in our own CRM technology to ensure it had all the functionality we needed and support our real estate business model. Long-term success in real estate requires constant improvement. If you’re looking for solutions to build your business, partnering with Weichert with all its resources may be what you need. We provide proven systems, expert advice, and coaching that benefit you, your agents and your brokerage. Contact https://www.weichertfranchise.com today for more information. Original content posted on https://www.weichertfranchise.com/blog/real-estate-crms-must-tool-brokerage/
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The Open House has been around a long time. However, most agents don’t work this opportunity as much as they should. And if they are new to the industry, this marketing system offers an excellent opportunity to grow their book of business. Not only are agents selling their current listing, but they are potentially meeting their next clients! To get the most out of it, though, requires organized prep work and follow up. However, without it, there’s a good chance the agent will be sitting by themselves hoping someone will show up–and when no one does, it’s easy for agents to get discouraged.
The truth is, when you implement a formal Open House plan in your office and your agents do it right, it can be one of the most lucrative prospecting activities in your brokerage’s repertoire. In fact, Weichert reports that 1 in every 3 sales by their agents result from open houses. This is why this sales system is one of many tactics included in the core training provided to all Weichert Real Estate Affiliates, Inc. offices. Offices are coached on best practices, together with the tools and technology needed to lead to successful results. And in a market short on listings, wouldn’t you want to leverage every opportunity? Using Technology To Attract & Manage Open House Leads Technology is making a significant impact on the real estate industry in many areas, especially on how brokerages and real estate agents market their listings and find new buyers/sellers. But it can also make open houses easier to plan than ever before while being more effective with more efficient follow-up, so fewer opportunities slip through the cracks. Most real estate CRM tools are a perfect fit to handle the open house management process. For example, Weichert uses their proprietary CRM, WeichertPRO, to manage the event from pre-planning invitations to post-event follow-ups. By leveraging technology, it makes it easier to plan the event and see successful results. What Should A Good Open House Management System Include? The open house management functionality of a good real estate CRM can help with a number of related tasks from marketing to follow up. Again, using WeichertPRO as an example, a good CRM can help real estate agents promote open houses and streamline the selling process:
There are many more small and large tasks associated with agents getting the most out of open houses, but the good news is that the reminders, content creation and communication can indeed be automated by a good real estate CRM tool, such as WeichertPRO. When you partner powerful technology with great marketing materials such as door hangers, property flyers and brochures, and open house signage, you create a winning combination that is sure to attract new clients into your brokerage. It helps when your sales activities produce results and this is just one example. If you are a growth-minded broker looking for other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert franchise team today. Original content posted on https://www.weichertfranchise.com/blog/open-houses-go-high-tech-todays-crms-missing-lead-opportunities/ Business coaching is an essential investment for anyone looking for that competitive edge in their market, whether you’re a Fortune 500 company or an entrepreneur looking to break into the industry. Real estate agents are no different. In fact, due to the pressures this industry faces and an increasingly tough market, coaching is crucial to the success and growth of individual associates as well as agencies. Here are just some of the benefits that real estate coaching offers you and your business:
The best real estate coaching programs are developed by industry specialists with decades of experience behind them. They know what challenges you and your business are up against, and they know exactly how to deal with them because they’ve done it before.
Management skills are essential to any successful business, but staying on the top of your game means constantly refining your approach, discovering new opportunities and strategizing on how to close them. A real estate coach acts as your personal trainer, helps evaluate your performance, introduces new ways of thinking and streamlines your game.
There are plenty of tools and programs to help small businesses, but it’s important to invest in ones that are specific to real estate. Real estate marketing tools must address the challenges that real estate agents face day by day and month by month. The average broker will be faced with costly choices related to lead generation, real estate marketing, real estate CRM systems, open house management, direct mail initiatives, social media and other comprehensive property marketing resources—not to mention understanding the latest technology available. These tools can be expensive and it is often difficult to vet and assess potential performance. Careful consultation with experienced experts is a wise choice.
Many brokers have exactly what it takes to run their own business, but simply don’t have the training to put the right systems in place to build business, recruit effectively and manage day-to-day administration. Real estate coaching gives you the resources, training and expertise you need to transition from being bogged down to running a well-oiled property selling machine.
While access to real estate marketing tools is designed to increase high-value lead generation and increase sales, real estate coaching also opens you up to new learning opportunities. From access to local broker council meetings and regional rallies, to growth-orientated national conferences and teambuilding events your real estate business gets the opportunities it needs to network, receive valuable support, an ultimately harness your full potential. Want the Best Real Estate Coaching Program in The Country? We’ve Got It! The Weichert Real Estate Franchise System is more than just a brand for real estate agencies – it’s a comprehensive solution that combines decades of specialist experience with cutting-edge technology and up-to-date insight. With over 500 corporate and affiliate offices in 39 states, Weichert franchisees are proving the effectiveness of our system every day by transforming the way people buy and sell property. Joining the Weichert brand means access to essential resources for growing your business successfully, including expert, one-one-one real estate coaching, our real estate agent-specific CRM system, and industry-specific marketing and management tools. For more information, please contact us today and see if a Weichert Franchise is a fit for your brokerage. Original content posted on https://www.weichertfranchise.com/real-estate-coaching/benefits-real-estate-coaching/ Technology is a catalyst for change in most industries. The real estate industry, in particular, has undergone major change over the past 10 years and shows no signs of slowing down. While the basics of selling real estate haven’t changed, the tools used to do it have. You need to keep up or risk being left out. These days you can access virtually anything, or anyone, from a smart phone. Agents can communicate with clients, managers and service partners, set their open house schedules and showings and complete paperless transactions from wherever they are. Gone are the days of being tied to an office or desk. Gone are the traditional ways of buying and selling property involving a land line and a fax machine.
Innovative online real estate marketing technology such as syndicated, online listings, mobile apps, 3-D virtual tours, e-signatures and social media have delivered the traditional real estate experience online to the consumer. Then there are the online support systems for the agent, such as client relationship management systems also known as real estate CRM systems, paperless transaction systems and online marketing centers. These tools give them the power to manage their contacts, listings, open houses, transactions and create marketing materials to attract clients. It’s these tools that help them strengthen their personal brand and their value to their clients. In order to stay ahead of the competition, real estate industry professionals need to be technically savvy to grow their businesses and generate more revenue. As a brokerage owner, it’s important to have the ability to offer the latest tools to attract and retain the best agents. Time is often the biggest hurdle to staying on top of changing technology. After all, it’s just one of the many elements of running a brokerage and managing a business. It’s not easy to keep up, which is why the Weichert Franchise System takes the lead in helping its affiliates stay up to date with technology and tools. Its turnkey programs enable owners to spend less time trying to keep up and more time on other things. It is possible to stay ahead of the curve without wearing yourself out. Find out how at weichertfranchise.com. See why we are one of Entrepreneur magazine’s top rated real estate franchise opportunities for 13 consecutive years. Original content posted on https://www.weichertfranchise.com/blog/technology-changing-real-estate-industry/ As a broker running your own agency, you know what it means to wear a lot of hats. And rightly so: the buck stops with you. Unfortunately for too many brokers, the buck often starts with you, too.
If you were ambitious enough to become a broker and start your own agency, chances are you were a darn good agent. You know how to do a good listing presentation, you’ve got the right personality for sales and you weren’t afraid to work hard. You did well, but you wanted to reach a higher level of success, so you became a broker and started an agency. But now the landscape is different. A few years in, you know it’s all about having a solid lead funnel and agents that will work as hard as you did to get listings and close sales. But instead, too many of your agents are part timers and you may have even lost some of your best associates to other local agencies. You’re lacking in resources for online marketing for real estate agents and some months it may feel like if you weren’t out there selling your own listings and pounding the pavement for inventory that there just wouldn’t be enough operating capital to keep going. So you’re out there, being both an agent and a broker, because it really just seems like the only thing to do. It’s a vicious cycle that takes its toll on your work/life balance, not to mention your agents and the overall strategic growth of your agency. Month after month, year after year you swear you’re going to get ahead of things and finally reach that next level…but somehow it never happens. As a Franchisor, we’ve heard lots of these types of stories from brokers across the country. The key to overcoming these types of hurdles is having the right systems in place for online real estate marketing, recruiting good agents, managing your business with the right tools and being able to measure your performance. Until you have those basics, the vicious cycle will continue and it will be difficult to take your business to the next level and achieve true growth. As the owner of one of the largest independent brokerages in the country, Weichert lives in the trenches every day and has developed systems and tools to work in today’s industry. Our franchise model is based on those practices and serves as a resource for hundreds of offices across the country. Contact Weichert Real Estate Affiliates, Inc.If you would like more information about the Weichert System and how it might be a fit for your business, contact us today at www.weichertfranchise.com or contact Kevin Hill at 877-533-9007. Original content posted on https://www.weichertfranchise.com/blog/the-broker-conundrum-2/ Instagram Live & Facebook Live –are two of the newest social media trends taking the world by storm and can be great ways to reach Millennials. You don’t need a big budget, flashy video content or a major time investment to make this online marketing strategy work for you. By simply posting real time videos and pictures to your audience you can stay relevant and top of mind.
You might be wondering “why would anyone care about my posts and how does this help me with leads?” It’s simple: it helps you sell even when you’re not selling. As followers see your posts, they feel like they begin to know you. When the time comes that they need an agent, who will they call on first? A stranger or someone they feel they know? Leveraging social media for your real estate lead generation adds a human element to your sales presence. As Jim Weichert says, ‘people buy people before buying a product or service’. Yes, your first role is as a professional sales associate, but differentiating yourself by showing off a little personality can put you leaps and bounds ahead of your fellow real estate counterparts. And these social channels enable you to do this with little effort. Give your audience a behind the scenes look at what it takes to sell real estate from composing the listing to running to the locksmith a for extra keys – it’s all in a day’s work and your clients will find a new appreciation for all you do. Other uses? Imagine being able to reach 10, 20 or even over 30 potential buyers instantaneously in a 15-20 second video showcasing your hottest property? Or being able to answer questions on the spot by responding in real time with a video addressing their concerns about a particular feature of a property? Your customers will have the opportunity to get an insider’s look at the property before actually seeing it in person. It can help avoid the frustration when clients arrive and express their disinterest immediately because it “looked different” in the property photos. Remember: It’s About More Than Just The Properties While Facebook & Instagram are great for showcasing your listings, these applications are not restricted to just photos and video showcasing gorgeous real estate properties. Use them to broadcast a behind the scenes look at you, sharing the triumph of closing on a sale by snapping your happy clients signing on the dotted line or announcing your hottest listing with excitement as you put the “For Sale” sign up on the front lawn. Captivate your audience by sharing your most valuable and unique sales asset with them – your personality. And the rest will follow. Make your social media pages part of your brand – add it to your email signature with your username and start building up that audience – and your business. Learn more about how the Weichert Franchise real estate marketing tools can work for you and your business. Contact us today at weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/social-media-selling-real-estate-click-made-heaven/ |
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