Summer is over, the kids are long back in school, and the holiday season is right around the corner. As an experienced broker, you know that this is the time of year when agents sometimes struggle to stay motivated and focused on their production goals. You also know that if they can maintain their momentum, they can finish the year stronger than ever. Here are some ways you can help your team maintain, and even enhance, their motivation to close out the year on top.
Revisit the Goals Set Earlier In The Year No matter how determined an agent may be to hit certain goals at the beginning of the year, day-to-day life as a business owner can cause them to lose focus. As their leader, reinforce those goals by meeting with your agents to review them, check on their progress, and provide actionable tips and motivation to keep the needle moving forward. If there are mentors active throughout the brokerage, you should also encourage them to continue to push their mentees to maintain steam and finish strong through the end of the year. The more aware agents are of their goals and benchmarks, the more likely they will work hard to meet those goals for the year. If you have an Awards program, it’s a great time to pull out the level criteria. Awards are great motivators. Maybe you have a couple of agents just a deal or two away from reaching the next Award level. Bringing that opportunity to their attention might be just the motivation they need to buckle down and close two more deals. Imagine if you could get every agent in your brokerage to do that! Educate Agents On Opportunities & Tactics One of the best ways to keep agents focused and energized is to keep them in the loop on new ways to generate business or increase the exposure of their personal brand. In the Fall, ramp up your team meetings, newsletters, and team-wide communications and use them to educate your agents on any new technology, tactics, or networking opportunities that can help them create touch points with their client base. By providing your agents with this training, you will keep them pumped up. Also, Fall is a prime time for festivals and community events. Keep your eye on what is happening in your local market and encourage your agents to participate in local events that they may not have had time for in the busy summer months. Do it together as a team to increase agent engagement with your brokerage. Start A Friendly Team Competition Different people are motivated by different things. For many, adding a friendly sense of competition to business can provide a needed boost this time of year. Creating visuals that track progress in a common area to keep eyes on the prize is a helpful reminder to agents to keep hustling. You can start team-wide competitions on shared goals like the most listings won, open house traffic or properties under contract. You can also make it a race among agents to complete predetermined individual goals. Regardless of the type of contest you launch, adding a prize makes it fun and helps create the camaraderie you want inside your brokerage. Who Motivates You? As a broker, your role as cheerleader and facilitator for your agents is a given. But who cheers you on in the last quarter to reach your goals? Having a mentor or coach is great way to help you stay on track and give you the extra push you need to finish the year out strong. Weichert thinks this is so important, it assigns all its Affiliates a personal business coach. This coach helps with business planning, goal setting and helps you hold yourself accountable to your goals. Their expertise and experience of what works and what doesn’t takes so much of the guesswork out of building a successful real estate brokerage. Plus, you gain a network of hundreds of fellow affiliates who are enthusiastic to share advice, success stories, war stories and best practices. Unlike other real estate franchises, the Weichert model is collaborative and proactive, providing experts in almost every area related to growing your business and training and recruiting your agents. It is a model very different from any other real estate franchise. If you think you could benefit from being part of a respected real estate brand and comprehensive coaching and support, call us today or go to www.weichertfranchising.com Original content posted on https://www.weichertfranchise.com/blog/make-the-most-of-the-home-stretch-keeping-momentum-in-q4/
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Making the leap from real estate agent to broker and owner is a scary and exciting transition. It is one that leaves most filled with questions about finding their own path to success. One of the biggest forks in the road that all real estate brokers face at some point in their career is whether to maintain their brokerage’s independence or to join a franchise. Of course, like anything, there are pros and cons to both business models. Making the right decision for you and your team requires careful thought.
The Myths & Realities of Joining A Franchise If you have been thinking about partnering with a franchise, you are likely being held back by a few common concerns. However, there are also tremendous benefits which attract thousands of brokers like yourself to make the leap every year. Here are some of the biggest myths and the surprising realities when you find the right fit. Myth: I’ll Lose My Individuality. One of the biggest benefits of maintaining your independence as a real estate broker is being completely autonomous and able to explore your individuality as a business owner. For many, there is a strong emotional desire to maintain that independence, especially if you are operating a multi-generational brokerage that has, or will be, passed down within the family. Reality: You Can Gain A Support Network And The Reach Of A National Brand. While some fear partnering will diminish their own brand, the truth is that most benefit from partnering with a franchisor that already has a powerful brand with a broader reach. Being tied to a company with a national platform can be a shortcut to gain credibility and trust within the community or simply raise your current standing in the market. Being the leader of a brokerage can be lonely. You are the captain of the ship and all the responsibility rests on your shoulders. However, aligning yourself with a franchisor that offers a personal business coach, as well as a network of other brokers and agents, can supply the necessary support, resources, and coaching you need to navigate forward with confidence. Myth: It’s Too Costly. Franchising fees are also typically a main concern of real estate brokerage owners considering a partnership. When analyzing the pros and cons of a franchise and comparing them against one another, it is wise to consider the value that one receives in exchange for fees. Reality: The Benefits Can Far Outweigh The Investment. Let’s face it. You have to invest money to make money, but find the partnership that offers the most extensive systems and support for your investment. The cost should be inconsequential to the benefits received as a result. With the right partnership you can gain things like training and continuous learning opportunities for your agents, which can be very time consuming for you to do on your own. You can benefit from a franchisor’s more extensive resources when it comes to technology. By choosing a franchise that already has a suite of tech-savvy resources in place and the resources to stay up to speed, you can skip the headaches and supply your agents with everything they need at all times to be successful and a reason to stay with your company. Plus, you typically get the benefits of polished professional marketing and sales materials so you don’t have to spend time developing them and can focus on your business plan. Not to mention, the pool of expertise and peers you have access to also helps you avoid common landmines which tend to be costly in other ways. Myth: A Franchise Won’t Understand My Local Market. Some brokers fear that partnering with a national franchise will create the perception that they are not in touch with the local market or that the franchise won’t understand the unique needs of your market. Reality: There are franchises out there that value involvement in the local community and whose systems are flexible enough to allow your local expertise to shine, as opposed to one-size-fits-all models. A good franchise brand should complement your strengths and local knowledge, not swallow them. At the same time, it should give you access to resources at a level few independents can afford to maintain on their own. Being part of the right Franchise will allow you to do what you do best, while you get the advantages of better resources and ability to tap into larger pools of knowledge and referrals. Myth: A Franchise Is Going to Tell Me How To Run My Business. Some brokers fear that affiliating means giving up your autonomy and control over how to run your business. Reality: Franchisors are really relying on you to know your market and know how to run your business. However, what a good Franchisor can bring to the table is a perspective from 50,000 feet. They work with all types of brokerages and see, and have seen, all types of challenges as well as keep tabs on industry trends nation-wide. A good Franchisor will coach on what they’ve seen work and what doesn’t. That type of advice can help steer you clear of certain minefields to save you time and money. They can also share best practices and trends working across the country that have led to success. If you can get that type of roadmap to shortcut your way to success, why wouldn’t you want to take it? What Indies And Franchises Have In Common Ambition: While there are many differences between independent brokers and franchises, one thing that all owners share is the desire to succeed. Ultimately, it is this drive to grow and progress that made you want to become a brokerage owner in the first place. Everyone is searching for a way to get to the next level. The difference lies in the collective resources and support you are able to tap into to get you there. Need For Brand Recognition: Standing out in a crowded field is a common challenge for independents and franchises alike. You need to spend money on marketing and develop visibility and a positive reputation in your local market that is professional and polished if you want to compete. Desire to Serve The Customer: A good brokerage, whether a franchise or independent, wants to ultimately provide the best experience for its customers. Having modern, professional, polished materials, good follow-up and a desire to put the client first are all keys to success no matter what type of brokerage you own. Are You Considering A Real Estate Franchise? It is important to note that just as not all real estate brokers are created equally, not all real estate franchises are the same. There are pros and cons to every franchise and you should invest the time to compare them carefully in order to make the right decision for you and your team. Different models offer different opportunities for growth, and your success as a franchisee depends on committing to the right partnership. For example, while some franchise opportunities use a hands-off approach and supply little more than their branding, the Weichert model is a far more personalized experience. The Weichert model of franchising supplies its brokers and agents with productivity tools like a CRM, marketing tools, a network of leads, coaching, training materials, and all the elements of a modern brokerage wrapped within a supportive culture. For more information on The Weichert Franchising System or the benefits of partnering with us through our real estate franchise opportunities, please contact us today Original content posted on https://www.weichertfranchise.com/blog/dispelling-the-myths-of-franchises/ May has arrived, and we're in the middle of the 2019 peak home buying season. Buyers have shaken off the winter doldrums and are looking for that new home they can move into before the next school year. Early metrics from the Mortgage Bankers Association show this year’s spring season has promise:
Having a Process to Set Expectations Is Key Buyers typically do not have an understanding of how the process works going in. A successful and satisfying home buying experience for the customer needs to start with an explanation ofjust that. When your agents outline the steps a buyer needs to take when purchasing a home, it can avoid misunderstandings and unnecessary frustration (on both sides). Buyers will understand:
At Weichert, we coach our associates and brokerages on the importance of this step in delivering a positive customer experience and provide the sales tools to help walk customers through these conversations, such as our Buyers’ Consultation Guide and Buyer/Seller Guide. In addition, https://weichert.com is a fantastic tool for buyers both before they meet with you and once they make contact. The Weichert online resource center for consumers includes:
How A System and Resources Help Customers Bond with your Agents Having organized, cohesive, well-thought out resources to share will help your agent team engage more effectively with clients and help them provide a higher level of service:
Original content posted on https://www.weichertfranchise.com/blog/how-good-is-your-process-for-working-with-home-buyers/ Running your own real estate agency and brokerage is a big step for most real estate agents, and one of the biggest decisions you’ll need to make along the way is whether to partner with a real estate franchise or go at it alone. Here’s some insight on your options.
What are the benefits and drawbacks of maintaining an independent brokerage? Choosing to go the independent route has both pros and cons for brokers. The main attraction is having complete autonomy – you aren’t answerable to anyone other than yourself. You can control the development of your own brand, find your own clients and you don’t have to pay any franchise fees. Sounds great, but being autonomous means that the burden of your success is entirely on your shoulders. All training, marketing strategies, recruitment, retention and growth is up to you. You are the deal doctor, the office counselor, the janitor, the first to arrive and the last to leave at night. It’s also up to you to research the latest and greatest lead gen technology or CRM and build and maintain your brand – a big task in a tough economy and a competitive property market. Trying to keep up can leave you feeling burned out and the investment required to stay ahead can end up costing you much more than a franchise fee in the end. What are the benefits and drawbacks of a real estate franchise? As you might expect, this can depend a lot on who you choose to partner with. While there will always be tradeoffs, affiliating does not have to mean “selling out” or giving up your business to big brother. With the right brand, you can tap into the power of a national system, but hold on to the great things you are already doing in your local market. Yes, affiliating with an established real estate brand usually means sharing your individual brand with the brand of the franchisor. In most cases this is a benefit, as the brand of a good franchisor will be more powerful and far-reaching than that of an independent agency. Our experience is that most brokers welcome this as part of the other benefits they receive by affiliating. You will still do business with the people who know you, but you will be able to open the doors to people who don’t. Control of your business typically remains in your hands, depending on the policies of your franchise agreement. A system like Weichert’s for example, was conceived by an independent broker, for brokers. It offers a full buffet of training, systems, sales and marketing tools that have been used successfully by hundreds of offices across the country. They are available for you to plug into your business to help you grow. We know they work, but at the end of the day it is up to you how to integrate our programs and systems into your business. Of course there are inevitably franchise fees, ranging from 6 to 10 percent depending on who you sign with. In the end, you must weigh the opportunity to improve and grow your brokerage vs. the time and dollar investment it will take to do it on your own. Ask yourself these questions: Can I get where I want to be on my own? How do the costs compare? How long will it take me to do it myself? Am I happy with my work/life balance? Am I effectively competing in my market? Can affiliation help me stay ahead? Can it help me reach my goal faster? Is The Weichert Franchising System The Right Opportunity For You And Your Brokerage? Critical to getting the most benefits out your affiliation with a real estate franchise is committing to the right franchise partner. Different franchise opportunities offer different operating models which can lead to different results. Some large, well known real estate brands for example, offer little more than their logo and branding to their affiliates. The Weichert Franchise System couldn’t be more different. Our affiliates are taught a system for success which includes all the elements of the modern brokerage including lead generation and technology for example. The Weichert system is a real estate franchise opportunity developed by real estate agents and brokers with the flexibility to work within each brokerage’s needs, rather than offering a less effective one-size-fits-all solution. We offer access to the most sophisticated national lead collection and screening technologies in the country to support high-value lead generation for your brokerage. Our formula for growth combines effective online and offline marketing tools with expert, one-on-one real estate coaching and training, and even a proprietary real estate CRM which integrates your brokerage and fosters our complete lead lifecycle methodology. This franchise offering is part of a practical, hands-on partnership that brings continual innovation and support to each franchisee and keeps your business moving towards your goals even in the toughest times. For more information on The Weichert Franchising System or the benefits of partnering with us through our real estate franchise opportunities, please contact us today. Original content posted on https://www.weichertfranchise.com/blog/franchise-vs-independent-real-estate-brokerage-finding-right-fit/ Best Real Estate Coaching Programs, online real estate marketing techniques, Real estate CRM, real estate franchise, real estate lead generation, Real estate is both a rewarding and challenging profession. Associates are constantly learning and are highly knowledgeable about local community issues and the national economy. While every transaction is unique, helping people achieve their dream of homeownership is a gratifying experience that never gets old. The passion your agents have for the real estate industry is why many home buyers and sellers choose your company over your competitors. Just like a high-performance engine needs an occasional tune-up to continue performing at optimal level, your agents also need some regular coaching and encouragement from you to stay motivated and achieve the best results for your brokerage.
Get To Know Your Agents As a successful broker, you probably have a team of agents with diverse personalities. While a pep talk during an office meeting may fuel the enthusiasm of some agents for weeks, others respond to a one-on-one conversation with you about their individual business plans and revenue-based goals. You or your manager should regularly schedule a time to meet with each of your agents personally to discuss their current clients and transactions that are in progress. This also provides the management team an opportunity to learn more about them and their lifestyle. Understanding your agents helps know how to best to motivate each one of them and lend your experience where needed on deals that are in progress. Acknowledge Their Strengths and Accomplishments Recognition is one of the most effective methods of motivating your team. Everyone wants to be appreciated and respected, especially younger, or new to the industry agents. These agents in particular will need encouragement as they exrealerience the normal initial disappointments and setbacks of the selling process. Let them know you recognize that they have the potential to be exceptional real estate agents, while gently coaching them toward best practices. Make a big deal of their first sale, and let them know they have a safe, professional home within your brokerage. It is also important to let your experienced top producers know how much you appreciate them. Reliable agents who always do well can too easily be taken for granted. Allow them to mentor junior agents, as a sign of how much you respect their abilities. Maintain a Great Work Environment – Every Day. Motivating agents is not something that you can write on your to-do list and achieve in one day. Agents have different temperaments and they have good days and bad days. Brokers should strive to maintain a positive company culture that fosters agents’ creativity, teamwork, and passion for their profession. At Weichert, we have seen that the workplace culture of a brokerage often reflects a brokers’ personality. When thinking about motivating agents, be sure to take some time each day to remind yourself why you started a real estate brokerage and acknowledge that you have accomplished a lot of great things. Part of motivating agents is taking care that you are also motivated and feel good about the job you are doing, and the positive difference you are making in the lives of your agents, and the lives of your clients. At Weichert, we know a few things about building motivated real estate team. We know that Realtors working together can accomplish great things. Our real estate franchise system is created by brokers, for brokers. For information on the benefits of partnering with Weichert, visit https://www.weichertfranchise.com/ . Original content posted on https://www.weichertfranchise.com/real-estate-coaching/lighting-fire-keep-real-estate-agents-motivated/ When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a franchise opportunity.
With the Right Partner, Franchising Benefits Quickly Outpace Costs It’s easy to get caught up in the numbers when you’re looking at a franchise opportunity, but it’s important to never lose sight of what each franchise is really offering you in return for your hard-earned money. Pay close attention to the totality of each brands’ offering and remember that what’s cheapest isn’t always the best deal – the returns on your investment and the scope of training and support that is offered are what really counts. At Weichert, we believe in the power of the handshake, supported by advanced technology and proven processes. With Weichert you have both digital assets and expert real estate professionals that provide you training and coach you through your specific challenges every step of the way. If this sounds like a good fit for your business, we’re happy to chat with you in more detail visit https://www.weichertfranchise.com for more information. Original content posted on https://www.weichertfranchise.com/real-estate-broker-marketing/youre-really-paying-invest-real-estate-franchise/ There are many reasons why independent brokers chose to hitch their wagon to a real estate franchise after going it alone for years. These reasons are as diverse as the brokers themselves. Some want a better lead funnel. Some need operational support. Some look for a better quality of life with guidance from a partner who is an expert and is vested in their success.
Still there are a few common themes that persist more than the rest. If any of these items have ever crossed your mind, maybe franchising would be a fit for you. The Power of a Name Many of the brokers we talk to have a good reputation and are known in their local market. Despite this they are concerned that they are missing leads to companies with more brand power behind them. Whether it’s due to the inherent trust and familiarity that a recognized brand name carries with it or the brand’s ability to invest more heavily in marketing and recruiting materials and advertising. In fact, depending on your location, Google searches favor these national brands putting consumers instantly in touch with big brand competitors right in your local market. Franchising offers brokers the chance to leverage a national brand in their local market. Almost overnight, they accrue all the brand power and visibility of the franchise brand they affiliate with. They become that recognized, trusted, and stable industry leader. One that has the infrastructure and processes to offer clients the best practices and service in real estate and offer recruits the best training and support around. Being able to instantly access the strength and reach of a franchise brand can take a load off your shoulders because you’ve leveled the playing field. The brand you now wear only adds to the reputation you’ve already earned in your local market. Lead Generation Many independent brokerages are also looking for a steady source of leads to help bolster their business. It’s important to find a franchisor who invests in lead generation and is structured to provide various sources for leads. Many real estate franchises claim to offer this, but in reality are just speculating that the new sign out front will attract more clients than before. A franchise such as Weichert, on the other hand, is an example of a franchisor structured to provide its franchise brokers with access to leads from a variety of sources:
The Weichert Lead Network, positions our national brand in local markets through both digital and traditional mediums, so your agents can get the call when buyers and sellers are looking. Calls are routed to our national call center, screened and transferred to you in under a minute. Our investments in Search Engine Marketing drive over 40 Million visitors to our corporate website every month from all over the country. When lead generation is a key consideration for a brokerage, it’s important to align with a company that is aggressively investing in their brand like Weichert. Support and Coaching for Real Estate Brokers Brokers are also looking for the right tools, marketing support and guidance. Having a blueprint to follow and a coach by your side, is always easier than having to go it alone. The best real estate franchises offer multiple levels of support that are designed to assist their business in a strategic way, allowing them to succeed and grow even through challenging times. As an example, Weichert offers one-on-one business coaching, as well as a full array of training opportunities, including its Weichert University online courses. Combine that with a full suite of marketing and sales systems and tools, franchisees experience a level of support that simply doesn’t exist when you’re an independent broker. Discover if a Real Estate Franchise is the Right Fit for your Brokerage At Weichert, we’re in the business of building real estate success stories by delivering the support, tools, quality leads and brand power that brokerages are looking for. If we sound like the right fit for your business, speak to our representatives today or visit us at http://www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/top-3-reasons-invest-real-estate-franchise/ Don’t be so fast to say “no”. If there’s one thing we’ve learned at Weichert, it’s that every brokerage is unique and that success is found in surprising places. So many of our most successful franchisees first told us they weren’t looking to franchise. It’s not always experience, knowledge, or having some great agents that makes a brokerage successful: it’s also the ability to develop, follow and execute a well-thought out and strategic plan. This is the key to making franchising with the right partner a successful, profitable and rewarding business choice.
Analyzing Your Readiness for Real Estate Franchising If you’re running your own business, you probably set certain goals for yourself. How have you been progressing toward those goals? Are you getting there as fast as you’d like? Or maybe you feel like you’ve plateaued and are looking for a solution to get you to the next milestone. If you fall into either of those categories, you might be ready to consider a franchise. It’s important to evaluate different franchise options and find out exactly how the process will work for your business. Will the services they offer meet your brokerage’s needs and align with your company’s goals and values. Another thing to consider is that no two franchise systems are created equal. Some, like Weichert, offer a high level of support, while others offer little more than their logo. Certain franchises ask for a significant investment, while others require less capital to become part of their brand. It’s all about understanding what you as a brokerage are getting for your part in the specific franchise that you are considering, and that means plenty of research. Not only should you be certain that you are going to get the growth you want, you should have a clear understanding of their services as they continue after your partnership, the expectations on both sides, and the reputation of the brand and franchising system itself. Finally, you need make sure your new brand will support you in your market. The best real estate franchises will respect what independent brokers have built and the following they’ve developed. These opportunities offer high level support, ongoing services and a level of security in challenging real estate markets. This kind of support has often meant the difference between surviving and not surviving for many businesses. From real estate CRM and marketing tools to real estate coaching, Weichert in particular, has always been a franchise ahead of the curve when it comes to offering brokerages effective tools and support designed specifically for business growth. To Join, or Not To Join a Real Estate Franchise Tying your wagon to a real estate franchise is a big decision that demands serious consideration on the part of any broker. But if you have a vision for your success that includes listening, learning, and working differently than your competitors, you just might be next Weichert Real Estate Franchise success story. Contact us at https://www.weichertfranchise.com for more information. Original content posted on https://www.weichertfranchise.com/blog/is-franchising-a-fit-for-you/ The short answer is “yes”. The longer answer might be finding the right match. If you were motivated enough to get your broker’s license and start your own agency, then you probably know your way around your local market and the competition in the area. You were probably an above average earner as an agent, but decided you wanted the added reward of running your own business. You achieved your goal, but you also inherited lots of other added responsibilities from doctoring deals to making sure the trash is emptied at night. If you ever wished you had some support to get ahead of it all, you are not alone. In this day and age, where technology and marketing changes at the speed of light, it can be difficult to keep up. This is where affiliating and joining forces with a company who has already figured out systems that work and has the resources to keep up can help your brokerage go from surviving to thriving.
Here are three ways affiliating can bolster your business:
Why Affiliate with a Real Estate Franchise? Considerations for Real Estate Brokers In considering a real estate franchise partner, many things are important. Do I want to continue in my current business model? Am I determined to figure out my growth and marketing issues on my own? Do I believe a partnership with a recognizable national real estate brand can help me? And last, but not least, with so many options out there, who can give me the guidance I need without compromising what I’ve built and my ability to make decisions for my business? If you’ve ever asked yourself any of these questions, then perhaps you should be talking to Weichert. Contact us today at https://www.weichertfranchise.com/. Original content posted on https://www.weichertfranchise.com/blog/affiliation-really-value-joining-forces/ Running your own real estate agency and brokerage is a big step for most real estate agents, and one of the biggest decisions you’ll need to make along the way is whether to partner with a real estate franchise or go at it alone. Here’s some insight on your options.
What are the benefits and drawbacks of maintaining an independent brokerage? Choosing to go the independent route has both pros and cons for brokers. The main attraction is having complete autonomy – you aren’t answerable to anyone other than yourself. You can control the development of your own brand, find your own clients and you don’t have to pay any franchise fees. Sounds great, but being autonomous means that the burden of your success is entirely on your shoulders. All training, marketing strategies, recruitment, retention and growth is up to you. You are the deal doctor, the office counselor, the janitor, the first to arrive and the last to leave at night. It’s also up to you to research the latest and greatest lead gen technology or CRM and build and maintain your brand – a big task in a tough economy and a competitive property market. Trying to keep up can leave you feeling burned out and the investment required to stay ahead can end up costing you much more than a franchise fee in the end. What are the benefits and drawbacks of a real estate franchise? As you might expect, this can depend a lot on who you choose to partner with. While there will always be tradeoffs, affiliating does not have to mean “selling out” or giving up your business to big brother. With the right brand, you can tap into the power of a national system, but hold on to the great things you are already doing in your local market. Yes, affiliating with an established real estate brand usually means sharing your individual brand with the brand of the franchisor. In most cases this is a benefit, as the brand of a good franchisor will be more powerful and far-reaching than that of an independent agency. Our experience is that most brokers welcome this as part of the other benefits they receive by affiliating. You will still do business with the people who know you, but you will be able to open the doors to people who don’t. Control of your business typically remains in your hands, depending on the policies of your franchise agreement. A system like Weichert’s for example, was conceived by an independent broker, for brokers. It offers a full buffet of training, systems, sales and marketing tools that have been used successfully by hundreds of offices across the country. They are available for you to plug into your business to help you grow. We know they work, but at the end of the day it is up to you how to integrate our programs and systems into your business. Of course there are inevitably franchise fees, ranging from 6 to 10 percent depending on who you sign with. In the end, you must weigh the opportunity to improve and grow your brokerage vs. the time and dollar investment it will take to do it on your own. Ask yourself these questions: Can I get where I want to be on my own? How do the costs compare? How long will it take me to do it myself? Am I happy with my work/life balance? Am I effectively competing in my market? Can affiliation help me stay ahead? Can it help me reach my goal faster? Is The Weichert Franchising System The Right Opportunity For You And Your Brokerage? Critical to getting the most benefits out your affiliation with a real estate franchise is committing to the right franchise partner. Different franchise opportunities offer different operating models which can lead to different results. Some large, well known real estate brands for example, offer little more than their logo and branding to their affiliates. The Weichert Franchise System couldn’t be more different. Our affiliates are taught a system for success which includes all the elements of the modern brokerage including lead generation and technology for example. The Weichert system is a real estate franchise opportunity developed by real estate agents and brokers with the flexibility to work within each brokerage’s needs, rather than offering a less effective one-size-fits-all solution. We offer access to the most sophisticated national lead collection and screening technologies in the country to support high-value lead generation for your brokerage. Our formula for growth combines effective online and offline marketing tools with expert, one-on-one real estate coaching and training, and even a proprietary real estate CRM which integrates your brokerage and fosters our complete lead lifecycle methodology. This franchise offering is part of a practical, hands-on partnership that brings continual innovation and support to each franchisee and keeps your business moving towards your goals even in the toughest times. For more information on The Weichert Franchising System or the benefits of partnering with us through our real estate franchise opportunities, please visit our website: https://www.weichertfranchise.com/ Original content posted on https://www.weichertfranchise.com/blog/franchise-vs-independent-real-estate-brokerage-finding-right-fit/ |
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