In the world of real estate lead generation, there is no magic bullet. Brokers know that having a healthy lead funnel is all about leveraging many different channels, online and offline mediums, and both traditional and cutting-edge, digital methods. To do this effectively it helps to have a system that allows you to oversee lead generation activity both at the brokerage and the agent level and to help your agents assemble a variety prospecting activities at all stages, so they are not simply waiting for the phone to ring. Here are some tactics to consider from the experts at Weichert franchising.
Inbound Vs. Outbound While both inbound and outbound marketing can be extremely effective, it is important to understand the difference between the two and how they are best implemented. It’s also important to have a good mix to reach consumers at various points of their journey. Inbound marketing tactics like online advertising, search engine optimization, social promotion and social advertising, real estate websites and content marketing and newsletters are all designed to get in front of prospects and help them find their way to you when they are ready to make a move. By contrast, outbound marketing tactics are those you use to actively go out and find prospects. Examples are direct mailers, door knocking and door hangers, phone calls, email campaigns and open houses. It’s important to encourage your agents to employ a mixture of both and arm them with a mix tools and resources to reach leads in all parts of the sales funnel. This will help them keep their pipeline full. Weichert for instance, gives its brokerages access to a technology package that includes an advanced real estate CRM and a suite of professionally designed and branded marketing templates for all kinds of outreach – direct mail, door knocking, social media and more. Offering an online marketing center to your agents to be able to customize these materials will save them the time of trying to create them on their own. That’s time they can be spending on lead contact and closing deals. Weichert also offers coaching and tips for social media, creating content, provides a full open house system and has a variety of vendor partnerships to support any of their inbound marketing needs. In order to maximize your marketing ROI, be sure that you educate your team and coach them on their activity using inbound and outbound marketing tactics. Encourage them to implement the best of both with regularity and efficiency. How To Create Diversity In Your Funnels At this point, you probably already have a few marketing campaigns working for you. One of the easiest ways to ensure diversity within your funnels is to identify whether you are currently focused on inbound or outbound methods. If you are too heavily weighted in one area, consider adding more of the opposite style to your approach. For example, if you are primarily generating leads by sending direct-mail postcards and cold-calling, you may want to consider starting a real estate blog or podcast where you share valuable advice with the community about the community and promote it heavily on your social channels. If you are only advertising online, start looking into other ways that you can build relationships with leads offline like charity work or sponsorship. Both agents and brokers need to be visibly present in the life of the community and not shy away from talking on social media about it. The Value Of Proven Methods If you are like most brokers, helping your agents strike the perfect balance between inbound and outbound marketing to create diversity within an overall marketing strategy can be a challenge. When you partner with a franchisor, like Weichert, you plug into proven systems already in place to support a variety of marketing tactics and can offer your agents polished professional tools ready to go to save both of you the time it would take to create on your own. The value of a proven system like Weichert is that it can help you implement activities in your brokerage that work, avoid time-wasting experiments and make the regular execution of sales activities much more effective and efficient to lead to a greater level of results. For more information about how Weichert helps you develop your multi-channel inbound marketing funnels, read more about our Weichert Lead Network or go to https://weichertfranchising.com Original content posted on https://www.weichertfranchise.com/blog/effectively-working-the-lead-funnel-in-real-estate/
0 Comments
As a seasoned real estate broker, you already understand that your brand and reputation are not just based on your performance in real estate, but the role you play within the community. One of the most powerful ways to stay involved in the community and propel positive feelings associated with your brokerage is to participate in charitable activities and showcase those efforts. But like anything, it’s good to have a plan going in. Here are some tips to help.
Choose The Right Activities The first thing you need to do is be sure that you are partnering yourself with the right charity. It is important that you are passionate about the local cause that you choose and that it is in alignment with your brand. In fact, the more meaningful the cause is to you the more inclined you will be to stay active in your efforts. For example, if you are a woman building your own brokerage, you may feel passionate about getting involved with the local women’s resource center so that you can help empower other women in their careers–and of course promote the excitement and value of becoming a real estate agent. Promote The Cause When the time comes to promote your altruistic work with the local charity that you have chosen, it is essential that you promote the charity and the cause itself rather than just your work with that charity. One way of doing this is to use your blog and social media to tell stories about the people that have been impacted by the charity. You may also want to do video or audio interviews with administrative members of the charity to help give a voice to the cause through your brand. This will help generate a stronger emotional connection between your followers and your business, raise awareness about the accomplishments being made by the charity, and hopefully inspire more people to get involved. Determine The Best Times To Be Active As you lay out your community service plans for the year, make sure you are picking activities or times to hold events when you and your team can dedicate your time. If you are very busy in the Spring with the selling market, maybe more involved activities are better planned for the Summer or Fall months, for example. This way you can devote ample attention to making it a success, plus you can get your agents and office staff involved. Getting your agents involved in projects helps foster a stronger team culture and makes everyone feel good! Altruism Always Pays Off Putting your best foot forward to help the community will remind people that you are more than just a brokerage, but a member of the community that cares. When the time comes for a fellow community member to use a brokerage, they will be in search of a company that they trust to work selflessly for them. This is when your generous work with your chosen charity will pay off the most. At Weichert, we live a people-first philosophy. We coach our brokers to be active and positive forces in their community. This is good for business for sure, but the true reward for lending yourself to the betterment of others is the positive impact you will have on those that need it most. That’s the right way to do business. That’s the Weichert Way. For more information about how the Weichert brand helps you to build valuable relationships between your brokerage and your community, go to https://Weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/when-you-show-you-care-people-take-notice/ Running a real estate brokerage is a rewarding business. You can do things your way from choosing a name and a location, training and mentoring a team, and driving your marketing. You know you’ll never forget the excitement you felt when your sign was hung outside your brokerage for the first time. You made the transition from motivated sales associate to independent business owner and with that, comes a necessary shift in your thinking, and your actions.
The Salesperson Within Most of the independent brokers we talk to were excellent sales associates. It’s why they made the move to being a broker. But a few years in, too many of them are still actively selling their own listings on a day to day basis. If this describes you, you have to know that you’re limiting your brokerage growth by continuing to actively sell. Before you hung your sign, the inner manager in you should have begun to change your focus from selling, to the process of managing. This means recruiting both experienced and promising new agents, and figuring out how to make them successful. Sure, it’s hard to break away from selling homes. After all, your sales prowess paid your bills all these years, but now it’s time to use your expertise to help other agents succeed and increase your bottom line. Salaried or contracted specialized administrative employees can help ease your work load and move you away from directly working with buyers and sellers to focusing on increasing agent transactions. The Case for Letting Go Many brokers mistakenly believe that they can’t stop selling or they won’t have the revenue to continue their operations or sustain their own income level. Inevitably this feeling is really due to another issue: you don’t believe your staff is able to do it as successfully as you. While this may even be true, if you want your brokerage to continue to succeed and grow, you need to invest in addressing that issue, not out meeting sellers to get listings. Train your agents to sell like you do, recruit new agents, and resist the temptation to slide back to old ways. Do that and everyone will reap the benefits and financial reward. In fact, non-selling brokers typically earn more than those that continue to sell after opening their own brokerage. National Association of Realtors member profile for 2015 showed that managing brokers who solely took charge of their brokerage earned a median annual salary of $102,200 as opposed to $86,400 for brokers who also were in the field listing homes and/or working with buyers. Handle Business Details Think back to when you were working for another brokerage as a salesperson. How do you think everything ran so smoothly? Through the broker’s hard work on the various day-to-day activities of running the brokerage as a business. Or maybe it didn’t run smoothly, because the broker was too focused on their own selling or not invested in developing their agents. Similarly, your mindset should only be on overseeing business details, such as continuing to foster your business and your brand to help agents get a leg up on the competition and your brokerage keep its integrity and sorecuieputation, among a slew of other operational tasks. If you are overwhelmed with the sheer number of tasks involved in managing your own brokerage and need a roadmap, you can consider an affiliation with a national real estate brand like Weichert. Our affiliates have the advantage of a blueprint for running a successful real estate brokerage, complemented with many broker tools to help handle business operations, marketing, recruiting and training that points you to the activities you should be working on for success. Build A Better Life When your entire brokerage is run seamlessly as a business, you are making a better life, not just for you and your family, but for all your agents. A successful brokerage means you can confidently take the family on vacation, knowing that the systems and people you’ve put in place will handle affairs while you are away. Weichert has helped hundreds of brokers build the business of their dreams, contact us today at 877-567-3350 or online at http://weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/build-business-let-agents-sell-listings-2/ Throughout the year, there are many seasonal ways to promote your real estate business. Perhaps one of the most popular for parents is the back-to-school season. Being involved within the local school system is a terrific way of gaining exposure, connecting your brand with the community, and building valuable relationships. In today’s post, you will learn effective ways of getting more involved with the local schools and marketing your real estate business during the back-to-school season.
Sponsor A Sports Team Or Advertise One way to become involved is to sponsor a sports team, buy advertising at the field, in a program or team website, or perhaps run a free back-to-school clinic. Sports are an emotional, fun, and passionate event that parents will be eager to attend. This gives you a strong chance to connect with them and their student-athletes. If you decide to sponsor a team, you will be able to market yourself through banners or uniforms which is tremendous exposure. Write A Back-To-School Blog Post Obviously, you already know that schools play an important role in how and where people purchase homes. In fact, according to NAR, 60% of buyers report that schools impact their decision and 50% are willing to exceed their budget to be within a certain distance of a desirable school. Why not tap into this buyer demand with a back-to-school themed blog post or series of social media posts that talk about the best schools in the area and the real estate markets that surround them. Another idea would be to feature various tips on the best ways to help get kids ready to return to school or the best local places to purchase back-to-school clothes and supplies. Sponsor A PTA Meeting Parents balance a very busy schedule and work hard to attend PTA meetings so that they can be involved in their children’s education. These meetings are always in need of refreshments and extra assistance to further their efforts. Even if becoming a member of the PTA is not an option, you can become connected with those parents by connecting with the school’s PTA group and offering to provide or sponsor the refreshments for meetings. Attendees will be grateful for your generosity and will have the chance to get to know you and your brand in a positive way. Organize a Drive for School Supplies Unfortunately, there are many families who cannot afford to purchase school supplies for their children. Another great way to support the community is by organizing a collection for school supplies or teaming up with a local charity to support this. Collect things such as pens, pencils, markers. Have the drop off location at your office, which will allow you and your business to connect with donors throughout the community. Get sponsors and/or collect monetary donations to purchase backpacks. Get your agents involved to assemble backpacks with the supplies to donate to a district with children who can benefit. Leveraging Schools For Connections Parents are one of the most valuable targets in the real estate industry and the back-to-school season is by far one of the best times to form a connection with them. As the summer winds down, getting ready to send the kids back to school is top of mind for parents, making it that much smarter for you to align with marketing tactics around that theme. Be sure that you continue to nurture the relationships that you form with parents during this time throughout the entire year by connecting with them on social media, importing them into your CRM, and starting conversations with them in person. The more opportunities that you take to show your dedication to the success of the schools, the more parents you will earn as long-term clients. For more information about the best tools and strategies to strengthen your real estate brand’s relationship with the community during every season, subscribe to the Weichert blog or go to www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/back-to-school-marketing-ideas-for-real-estate/ |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
July 2020
Categories
All
|