There is no denying that many real estate agents and brokers across the country experience the slowing season in Winter. While many will just accept this as being par for the course, in real estate, your drive to start off the new year with a bang can put you ahead of the game in 2020.
In between hanging those holiday decorations and doing all your shopping, you can use your extra time over the holidays to recalibrate, allowing your business to tear out of the starting gate in the new year. Explain the Advantages of Buying A Home Now One of the reasons that the spring season is so crazy in real estate is that people perceive it as the most convenient time to make a move. Conversely if more people understood the benefits of moving during the winter, they might be motivated to make the move now. Create blogs, videos, and podcast episodes to explain the advantages of moving during the less competitive winter season, such as lower costs and less competition to book moving companies. Share your best tips for moving in the colder months. Create this awareness all year round, but especially in the slower winter months. Leverage New Year’s Resolutions While many people focus on common new year’s resolutions like losing weight, there are plenty of people out there that resolve that this will be the year that they become a homeowner or move to the neighborhood of their dreams. With tax season right around the corner, remind people that their returns would be better spent on a down payment than something frivolous. Take advantage of this line of thinking while their motivations are still high by planning, promoting and hosting a first-time buyer seminars. Weichert, for example, supplies its affiliate offices with complete seminars in a box—including invitations, presentation deck and handouts–to host such events. This helps you connect with potential prospects early before they make the decision to act and engage with another brokerage. Grab the Attention Of Sellers Early in the Year Once the ground begins to thaw, it is a mad dash for agents to get their hands on all the shiny new listings. However, if you initiate relationships with people who are considering selling in the upcoming year now, you will already have your foot in the door when they are ready to list. Now is the best time of year to start holding seminars about how to sell a house. When marketing these seminars, be sure to tap into the common reasons why people may want to sell their house this year including an upgrade in lifestyle, a change in career, or even a change in their family needs. Weichert also supplies its affiliate offices with complete seminar kits to support hosting these types of events. Focus on Your Existing Relationships Once you have your buyer and/or seller seminars in place and operating like a well-oiled machine to attract new prospects, you can return your focus to your sphere. This is a great time to personally check in with everyone to see how their holidays were, what they are looking forward to in the year to come, and if there is anything you can do to help them. Remember, it is through the cultivation of your personal and professional relationships that you will attract your best clients. Having a good CRM system will allow you to do this efficiently. Have a Great Post-Holiday Season, in Every Way! Do you have the tools and systems in place to take advantage of the winter season and prepare you and your agent team for Spring? From farming materials, such as seminar kits to a powerful CRM to stay in touch with your sphere, an affiliation with Weichert can give you everything you need to compete. Sow the seeds for a great 2020. Make one of your new year’s resolutions to contact Weichert Franchising to find out more about how we can help you and your agents be more productive than ever. Best wishes for a prosperous year ahead! Original content posted on https://www.weichertfranchise.com/blog/hit-the-ground-hard-after-the-holidays/
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As a real estate broker, you are no longer directly responsible for leading buyers and sellers through the complexities of real estate transactions. Instead, you are now charged with the responsibility of successfully leading your team of real estate agents to reach their potential. While there are many traits and skills that make up what most would consider a successful leader, there are a few that serve as the cornerstones for every broker. As you strive to become the best leader you can be for your team and your business, focus on the development of these must-have traits.
Authenticity The greatest leadership wisdom taught in lofty places like Harvard has to do with being authentic. Authentic leaders are said to value input and feedback, are positive, truthful, and open. They build trust and generate enthusiastic support that improves both individual and team performance. Consider that a career in real estate can feel like a roller coaster, full of ups and downs. For some real estate agents, the downs can lead to doubts in their abilities and fears about their future. As their broker-leader, you can help shoulder those burdens by being an authentic leader who has both empathy for their situation, but whose enthusiasm and positivity helps them stay focused and motivated. Being an authentic leader, also helps creates the authentic culture in your brokerage that will minimize turnover and help improve production. Recognition There is nothing more demoralizing than having those you look up to ignore your strengths and accomplishments. As a leader, it is your job to give recognition to those agents that perform well and showcase exceptional talents. If you hold team meetings, you may want to consider regularly giving out awards or tokens of recognition to worthy individuals. Certainly top performers should be recognized, but there are many things you can recognize people for. In the spirit of being authentic, just make sure they are recognized for real achievements. If you look hard enough, everyone has something meaningful they have achieved that you can hold up for your team. Humility Everyone makes mistakes. The difference between an average joe and a successful leader is that a leader is humble and willing to admit their mistakes. This is another attribute of the authentic leader, the willingness to admit mistakes. In fact, as a real estate broker, you have a special opportunity to use your hard earned knowledge to save your agents from wasting their own time, money, and resources in the same ways you may have as an agent. By exercising humility and openly leveraging your mistakes into lessons, your entire team can work smarter and will have deeper respect for you as a leader. Empowerment One of the first things you had to learn to do as a broker was to stop selling homes yourself. Now the next part is actually empowering your agents to do the selling and make them as good at it as you were. Don’t be a broker who swoops in and personally fixes everything, whenever a deal hits a rough spot. Instead give your team the training they want, the advice and support they need, and the encouragement to be successful. Agents who feel empowered and supported, and who are not micromanaged, will take more initiative and over time will develop into more productive and motivated sales associates. Accountability If you strive to lead an all-star team, you must lead by example by being accountable for what you say and do. This really means getting back to some basics like saying what you will do, and doing what you say you will. Since the buck stops with you, some things will naturally float up to your level, and when agents see that you will jump in and handle the big challenges, their confidence in your leadership will grow. Accountability is actually one of the important skills Weichert teaches its brokers through the Weichert Management Academy. The academy, open to Weichert owners, brokers and managers across the country, teaches attendees all the important elements of building a successful team and managing a successful business. In this training the behaviors that constitute accountable leadership at every level are discussed. Being accountable means employees will feel your organization is solid, and that they are both well supported, and empowered to move their business forward. There’s Always Room To Be A Better Leader As a real estate agent, you successfully developed your abilities as a salesperson. As a broker, your focus shifted to being an effective leader. If you think you could benefit from leadership coaching and training programs, as well as a collection of production boosting tools and systems for your agents go to weichertfranchise.com or call 877-746-2067. Original content posted on https://www.weichertfranchise.com/blog/undeniable-traits-of-a-successful-leader-2/ As a knowledgeable broker, you’ve hopefully been writing your own business plan every year. You have seen the benefits of planning out your growth goals and “knowing your numbers”. However, are your agents taking the time to do the same? As a coach and the leader of your team, you can stimulate growth and inspire your agents by sitting down with them to write their own business plans. Even the most experienced agents can benefit from this exercise and once they see its power, they will be convinced of how necessary it really is in their business. Here are some helpful strategies to take when appealing to your agents to write a business plan.
Why Do Agents Need A Business Plan? At the end of the day, real estate agents are independent small business owners. As you know, any business without a sense of direction and goals will struggle to grow. In fact, in a Harvard Business Review report, it states that those “who write formal plans are 16% more likely to achieve business viability than the otherwise identical non-planning entrepreneurs.” If you want to build a formidable team of agents that come to you for guidance, but are otherwise self-sufficient and successful, steer them toward developing a plan that outlines a path to reach those goals. Easy Ways To Empower Agents To Write Their Business Plan Once you have convinced an agent of the overwhelming value of a business plan, you may still need to give them an extra nudge to actually sit down and write it. Often, this challenge can be overcome with these five steps:
Brokers that have joined the Weichert Franchise have seen first-hand how empowering their agents with training, processes, and resources like business plans can be instrumental in their own growth. Having clear-cut goals, partnered with a proven system designed to achieve them is what allows Weichert brokers and their agents to do more. For additional information on how to further develop your real estate business, visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/yes-your-agents-need-a-business-plan-too/ Despite the myth that renters are not a valuable lead source, 46% of renters are actively considering a home purchase. If you are anything like most real estate brokers, you understand that with careful and strategic targeting, a great deal of those renters can be converted into long-term clients that will buy, sell, and refer your brokerage to their friends and family. In today’s post, the experts at Weichert are sharing their tips to help you turn those untouched renters into a cash cow for your real estate business.
Which Renters Are Ready To Buy Randomly targeting renters will usually result in a poor return on your investment of time and energy, which is why many real estate agents have come to think of renters as a bad niche. Therefore, it is important that you invest the resources upfront to gather data about the demographics of the local community to find the highest concentration of potential buyers that are currently renting. Once you have the data revealing the right people to target you will be better able to reach and attract them both on and offline. Lead With Education One of the biggest reasons that people rent rather than buy is that they don’t think they are able to afford a home. The best way to combat this concern is through education. As a broker, you need to make sure your agents are up to speed on the very latest financing options. Then run marketing campaigns targeted specifically at renters all based around the idea that “Yes, You Too can Afford Your Own Home”. Flooding your real estate blog, newsletter, and social media platforms with information on financing and entry level inventory that educate renters on how to buy and how much they can afford is key. If you want to connect with renters in an even more personal way, consider holding first-time-homebuyers’ workshops that explain the process of getting pre-approved, finding the right property, and the value of hiring a Realtor to protect their best interests. The more education you supply with the right renters, the faster your pipeline will fill with leads. Be Patient & Consistent While some of the renters you target may convert right away, many will take time. Be patient and remember that you must continue to remind them that you are there to take care of them when they are ready. Connect with them in as many ways that you can to help make this easier. For example, invite them to follow you on social media, invite them to attend any events that you host, drop-by when you are in the neighborhood, etc.. You may be surprised how many people won’t respond to your efforts until they are ready to buy so don’t assume their silence is a lack of interest. You Need a System to Target Renters Having a clear cut system for following up with renters, and the right tools to help you do so, will dramatically increase your success with this market. Make sure you have a schedule in place for regularly staying in touch with all of your renters, no matter how hot or cold they appear. Remember that when renters decide or discover that they are ready to buy a house, they will likely do it with the agent that is front-of-mind and that they feel most familiar with at that time. One of the biggest reasons that Weichert brokers are so successful with the rental market is that they leverage proven processes for generating renter-to-homebuyer leads. It also doesn’t hurt to be able to leverage things like the Weichert Rental Network, a national service for relocation rentals for both individuals and corporate clients. Renters that come through our network, have a much higher likelihood of contacting your team when they decide to buy. For more information about the full suite of tools and lead generation system that Weichert offers, go to https://www.weichertfranchise.com/ Original content posted on https://www.weichertfranchise.com/blog/how-to-turn-renters-into-homebuyers/ Real estate agents and brokers all know about the value of For Sale By Owner and Expired Listing leads from the start of their career. However, obtaining these listings is easier said than done for most. As an experienced broker and leader, you can help your agents mine these leads. All your agents need is the know-how, the perseverance and the tools to get the listing appointment and close the deal.
Where To Find FSBO & Expired Leads In the past, agents were limited to knocking on the doors of properties that had a FSBO sign out front or manually keeping track of desired listings that fell off the market. While both of these activities still exist, there are far more efficient methods available. Finding FSBO Leads: The majority of agents are targeting these difficult listings by purchasing call lists, scripts, and professional dialers. However, if you prefer an out-of-the-box approach you can run a few simple searches online. Start by checking platforms like Facebook Marketplace, Craigslist, and FSBO.com. A simple search can also be run on various other social media platforms like Twitter or Instagram by typing in strategic hashtags like #fsbo in the search bar and then filtering the results by location. Finding Expired Leads: Again, a list can be purchased to find leads and a quick search through the MLS will help to identify properties that have recently expired or are about to expire. If you plan on targeting expired listings regularly, it also makes sense to create valuable content like blogs, ebooks, and videos targeted at that audience and share that content to social media. Many agents have success by running ads to a landing page for a free downloadable guide on topics related to selling a home or whether FSBO is the right option. Then collect their email address and put them into a drip campaign to nurture them from there. How To Get In The Door Once you have identified your list of leads, it is important that you make a strong first impression and have a solid follow up schedule with the lead in case you don’t get the appointment on the first try. It is a good idea to have at least a rough script ready if you plan on calling your leads directly. Remember that Expired’s and FSBO’s are far more skeptical than a regular client so be prepared to handle objections and clearly communicate your unique value and the fact that you understand their perspective. If they are hesitant to book the appointment, don’t give up; get their email address so you can continue to follow up through a strategic drip campaign through your real estate CRM automatically. Closing The Listing Getting your foot in the door is half the battle. The other half is getting them to sign a listing agreement with you before you leave that appointment. Obviously, having a strategic listing presentation and sales materials that touch on their pain points and illustrate exactly how you can solve their problems will help you shine. However, it is also important that you follow these simple tips: Listen first: Most of the time sellers will tell you what is holding them back from signing a listing agreement and why they were FSBO in the first place. Be ready to prove your value. Be careful to swallow hard and listen and empathize without getting defensive, so you can identify their specific objections and explain your solutions when they are done. Explain your resources and your value-add carefully: Sellers just don’t have the same access to tools and marketing resources that you do and they have no idea what goes on behind the scenes. If they are an expired listing, they may be frustrated with their last agent and their process and skeptical of yours. Make sure you let them know specifically, why and how this experience with you will be different, and just how active you will be in marketing their home, beyond just the MLS listing. Weichert, for example, has dedicated real estate agent marketing resources tailored to these consumers. It’s material cultivated from long experience overcoming the objections of FSBO and Expired sellers. With advanced tools like our customized listing presentations for Expired and FSBO properties, we show clients their home and our value in a highly professional, intelligent, and unique way that sets Weichert apart. Our presentations, and the technology and processes supporting it, are one of the many reasons why brokers tell us their agent close rates improve after becoming part of the Weichert family. Arrive on time: It may sound simple, but arriving late can put a nasty taste in a seller’s mouth from the start. They don’t care about your excuses and being late only shows that you won’t treat them and their listing like a true priority. Lead Generation Needs a Consistent, Multichannel Process As a broker, it can be challenging to provide your team with all of the tools, training, and resources agents need to generate and close leads. While Expireds and FSBO’s are just a portion of a healthy lead generation plan, they still offer a way to improve your bottom line. As a Weichert Affiliate, you have access to tools and resources, such as sales and marketing materials, direct mail, lead gen and CRM technology, to nurture leads from a variety of channels and support your agents. Visit https://www.weichertfranchise.com to learn more about the Weichert System and how it propels brokers and agents to new levels of success. Original content posted on https://www.weichertfranchise.com/blog/how-to-prospect-fsbo-and-expired-listings/ When the kids move out and mom and dad retire, the expense of that big house and all that property maintenance can start to feel like an expense they don’t really need. This is the mindset driving downsizing for many Baby Boomers. As an experienced broker with deep knowledge of your local market, you and your team are uniquely qualified to help them with this transition. And make no mistake, this is a transition, not just a buying or selling of a home for most Boomers. It represents a change of life, finishing one chapter and opening a chapter on the next part of their story. Your ability to facilitate an empathetic and informed approach to this market can be a highly rewarding and mutually beneficial endeavor.
Put Yourself in Their Shoes Whether you are a Boomer yourself, or a young broker/agent working with older clients, the first step to winning over the Boomer business is to put yourself in their shoes. Even more so than working with Millennials, Boomers have a story, a well-developed one, and your ability to relate to it in a real way is what they need to see before they will trust you with their business. Treat their home with great respect be it big or small. It is the place where their memories were carved. Let them tell you their story and if you win their business, remember it as you show them homes. Find common points of reference, but emphasize the excitement of the new. For Boomers, turning the page may be tinged with sadness, but your ability to be empathetic while emphasizing the positives of change, will make their transition much easier and leave you feeling good long after the deal is closed. Do this right and they will also become a great source of referrals for other Boomers in the same situation. Play Matchmaker with Your Boomer Leads Being the responsible broker that you are, you know it is important to take careful control of your inbound leads and care for them accordingly. As such you may want to consider that a lead opportunity with a Boomer, may merit some special considerations. For instance, Boomers who are downsizing often feel more comfortable working with agents who have similar interests. Pay careful consideration to match all of your Boomer leads with the type of agent that is best suited for their needs, best matches their life experience, or has a particularly positive personality. You Have to Be Where the Boomers Are One of the best ways to scale your business as a real estate broker is to network strategically and build meaningful relationships with referral partners. If you are striving to attract Baby Boomers, you would be wise to seek out valuable connections with other professionals that frequently work with this group. Home care providers, assisted living facility managers, estate planners, estate attorney’s and those working in finance are all excellent connections that could help to build your referral business. LinkedIn is great for forming these relationships, just as joining local networking groups like BNI or the chamber of commerce. Since you already have your thumb on the pulse of buyers and sellers, you know very well that they all want relationships with people they trust. When it comes to attracting downsizing Baby Boomers, credibility, trust and empathy will go a long way. Winning with Boomers Requires the Right Philosophy When Jim Weichert said, “People buy people before they buy your product or service,” he was describing all real estate business relationships, but this is even more true for today’s Baby Boomer generation. It’s this philosophy that drives all our processes and systems and is fundamental to success. Authenticity breeds success, that’s the Weichert way. If you are looking for solutions to get your brokerage on the path to growth, contact us to see how we can help. Go to https://www.weichert.com/ or call 877-567-3350. Original content posted on https://www.weichertfranchise.com/blog/how-to-appeal-to-downsizing-boomers/ Recruiting agents is the lifeblood of building your real estate brokerage. Agents will come and go and often it can feel like a roller coaster, but if you are constantly recruiting, you will keep your pipeline full and that will help minimize the ups and downs. It’s important to continually recruit a good mix of new and experienced agents. Above all, you want them to be productive and in alignment with the goals of your brokerage. To keep them, you need to continually provide value that they will have a tough time getting anywhere else. Having a good group of experienced agents helps maintain continuous production, while newer agents get up to speed. They can also serve as role models.
How Will You Attract Experienced Agents? As a savvy broker and business owner, you already understand the value of having a comprehensive business plan in place, but how often do you update and revisit it? It is helpful to create or update your business plan each year to help you stay on track, move the needle forward, and keep your goals front of mind. This plan should certainly outline how you intend to attract high-quality agents to your team and how many of them you need each year. At Weichert this is part of “knowing your numbers”. Here are a few ideas to consider:
The Power of a Brand In Recruiting Part of the reason for the see-saw of agent headcount is often recruiting gets a lot of attention one week, then none for the rest of the month! What do you need to have a successful recruiting program? Here are some things to consider:
At Weichert, we believe recruiting is one of the key pillars to brokerage success. This is why we provide our affiliates with guidance and support in each of the areas above. In addition, by providing agents with a full suite of selling systems, technology and marketing materials to support their business, we help our affiliates retain their agents by creating ongoing value. To learn more about the Weichert systems and the benefits they provide brokerages across the country, contact us at 877-567-3350 or view weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/recruiting-top-real-estate-agents/ With all the attention being showered on Millennials, it’s very easy to forget about the largest generational market that existed before them – Baby Boomers. Baby Boomers are still out there and still own plenty of real estate. Members of this generation are retiring or are approaching retirement age, which is when many choose to purchase a vacation home or move out of their existing home for a variety of reasons—a more favorable tax area, better climate, be closer to family or amenities, downsize or a need to move to a facility with care. In many cases, the listings for downsizing Boomers tend to be much larger and more expensive than average. Will you be the one they buy and list with?
Many of these consumers are considering moving from the homes and communities where they raised their families and it can be a complex transition. But if you’ve nurtured your relationships with Boomer clients, there is a good chance you will get the call. Good customer service is going to be extra valuable to this segment, as they will likely have lots of questions and be in need a of a good source for information and guidance beyond just how to list their home. They are also very loyal to those who go the extra mile and provide value-added service. The reward is that they are great for referrals. Provide a positive experience and it is sure to be shared with their friends, families and neighbors tenfold. If this demographic is missing from your sphere, here are some tips to help you make connections: What Are The Best Ways To Target Baby Boomers? Digital Marketing & Social Media You might think that social media and digital marketing efforts are best used for younger client segments. Not so! There is a very high percentage of Boomers on the internet and social media platforms like Facebook, making them readily accessible. However, they behave differently online than their Millennial counterparts, just as they do offline. With that in mind, here are a few ways agents can reach out to form meaningful relationships with them that lead to repeat business. Here are a few statistics:
In fact, because of their high level of web-based activity Baby Boomers have now earned the name “Silver Surfers”! Aside from their very real presence online, this niche is by far one of the most valuable of all. Direct Mail Baby Boomers grew up on traditional mail and trust it as a source of valuable information. Direct mail is a perfect fit to do regular outreach and stay in touch with this market segment or invite them to events sponsored by your office. Host or Sponsor Relevant Events A valuable way to build your database, give back, create storytelling content, and form more personal relationships with Boomers and their families is to host or sponsor events that matter to them. This could be something like a charity-related walk, or a seminar tied to a local community group that they are involved with, such as a local Senior Center or YMCA. Topics could include sessions on decluttering, how to downsize, financial planning or even keeping up with technology. To maximize the impact of this effort, talk to as many people as you can and document the event to share on your website, newsletter, and social media. Then input your new connections into your CRM so that you can continue to build upon those relationships. Create Informative Longform Content According to QuickSprout, videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster-paced videos with too many visuals. Remember that your audience will have a thirst for content that helps solve their problems, without overwhelming them. Therefore, you should be diligent about producing long-form content with detailed instructions and examples. Also, be sure to make any audio or visual content easy for aging eyes and ears to consume by optimizing the sound and video quality as much as possible. Make Contacts Within The Community It’s always who you know, so having connections with organizations in the community can go a long way in getting Baby Boomer business. Senior living communities are great groups to partner with as well as Financial planners. Get to know the key managers of these organizations or join networking groups that they are part of. They can all be a great source for referrals! Leading With Trust All consumers, but especially Baby Boomers, place tremendous value on partners they can trust. This is not something built overnight. It’s a principle which Jim Weichert held near and dear to his heart from the moment he started the Weichert brand. He knew that no matter how the business changed, or the customers changed, one thing that would always stay the same is the value of a real relationship. To learn more about how you can build stronger relationships with your agents and empower them to do the same with their clients of all marketing segments, go to https://www.weichertfranchise.com Original content posted on https://www.weichertfranchise.com/blog/dont-forget-about-the-baby-boomers/ As a real estate broker, you are no longer directly responsible for leading buyers and sellers through the complexities of real estate transactions. Instead, you are now charged with the responsibility of successfully leading your team of real estate agents to reach their potential. While there are many traits and skills that make up what most would consider a successful leader, there are a few that serve as the cornerstones for every broker. As you strive to become the best leader you can be for your team and your business, focus on the development of these must-have traits.
Authenticity The greatest leadership wisdom taught in lofty places like Harvard has to do with being authentic. Authentic leaders are said to value input and feedback, are positive, truthful, and open. They build trust and generate enthusiastic support that improves both individual and team performance. Consider that a career in real estate can feel like a roller coaster, full of ups and downs. For some real estate agents, the downs can lead to doubts in their abilities and fears about their future. As their broker-leader, you can help shoulder those burdens by being an authentic leader who has both empathy for their situation, but whose enthusiasm and positivity helps them stay focused and motivated. Being an authentic leader, also helps creates the authentic culture in your brokerage that will minimize turnover and help improve production. Recognition There is nothing more demoralizing than having those you look up to ignore your strengths and accomplishments. As a leader, it is your job to give recognition to those agents that perform well and showcase exceptional talents. If you hold team meetings, you may want to consider regularly giving out awards or tokens of recognition to worthy individuals. Certainly top performers should be recognized, but there are many things you can recognize people for. In the spirit of being authentic, just make sure they are recognized for real achievements. If you look hard enough, everyone has something meaningful they have achieved that you can hold up for your team. Humility Everyone makes mistakes. The difference between an average joe and a successful leader is that a leader is humble and willing to admit their mistakes. This is another attribute of the authentic leader, the willingness to admit mistakes. In fact, as a real estate broker, you have a special opportunity to use your hard earned knowledge to save your agents from wasting their own time, money, and resources in the same ways you may have as an agent. By exercising humility and openly leveraging your mistakes into lessons, your entire team can work smarter and will have deeper respect for you as a leader. Empowerment One of the first things you had to learn to do as a broker was to stop selling homes yourself. Now the next part is actually empowering your agents to do the selling and make them as good at it as you were. Don’t be a broker who swoops in and personally fixes everything, whenever a deal hits a rough spot. Instead give your team the training they want, the advice and support they need, and the encouragement to be successful. Agents who feel empowered and supported, and who are not micromanaged, will take more initiative and over time will develop into more productive and motivated sales associates. Accountability If you strive to lead an all-star team, you must lead by example by being accountable for what you say and do. This really means getting back to some basics like saying what you will do, and doing what you say you will. Since the buck stops with you, some things will naturally float up to your level, and when agents see that you will jump in and handle the big challenges, their confidence in your leadership will grow. Accountability is actually one of the important skills Weichert teaches its brokers through the Weichert Management Academy. The academy, open to Weichert owners, brokers and managers across the country, teaches attendees all the important elements of building a successful team and managing a successful business. In this training the behaviors that constitute accountable leadership at every level are discussed. Being accountable means employees will feel your organization is solid, and that they are both well supported, and empowered to move their business forward. There’s Always Room To Be A Better Leader As a real estate agent, you successfully developed your abilities as a salesperson. As a broker, your focus shifted to being an effective leader. If you think you could benefit from leadership coaching and training programs, as well as a collection of production boosting tools and systems for your agents go to weichertfranchise.com or call 877-746-2067. Original content posted on https://www.weichertfranchise.com/blog/undeniable-traits-of-a-successful-leader/ Your bustling independent brokerage is a testament to how hard you’ve worked to be known as an expert in your local real estate market. Still, it’s hard to keep up with new real estate laws, tax changes and the ever forward march of technology and digital strategies while running your daily brokerage operations. You can’t expect to know everything. That’s where having a solid support network of other brokers and real estate experts can really help. In fact, a Real Trends study indicates that independent brokers without a network do less in sales than brokerages affiliated with their larger franchised competitors who have broker networks (8.7 percent versus 10 percent or more of total sales transaction volume).
Your Broker Network Helps You Grow As a broker, connecting with others is an integral part of running a real estate operation. Having a tuned-in network of peers and industry partners to depend on is an invaluable asset when you need to keep up-to-date, seek expert answers, or require help problem solving. You may even find a mentor to help coach you toward better efficiency and a more rewarding, balanced life. These associations can also increase sales when you show your own knowledge and trustworthiness. Buyers and sellers may be referred to your brokerage and exclusive listings shared for faster sales. Broker Networking Strategies Independent brokers all face similar challenges that can be resolved together on national, regional or local levels. Different networking strategies get different results. Try a mix of these four ways to associate with other independent brokers and real estate partners and build your broker network:
Overall, broker networking is a challenge for the independent. This is where being part of an established national brand can give you a leg up. The right affiliation allows you to simply plug in and offers a sixth way to build a support network. Weichert affiliate Brokers for instance, enjoy a built-in broker network that connects them to hundreds of affiliates across the country. They enjoy regional and national opportunities to meet both virtually and face to face through events like our “Saw Session” workshops, regional Broker Council Meetings, Management Academies and national conferences, not to mention active Facebook discussion groups and advisory meetings. Plus, Weichert Workforce Mobility, our top-rated relocation company, offers affiliates the opportunity to qualify for relocation leads. Because we foster a community of support and sharing, members are very comfortable just even picking up the phone or emailing one-on-one to get advice, share ideas, bounce things around and share referrals. The family-like support that brokers receive as part of the Weichert system is one of the biggest reasons affiliates join us and stay with us. Get Expert Advice When you just don’t have the time to be an expert in every part of running your brokerage, having a network of peers and industry experts can be invaluable. But don’t just take our word for it, see what Weichert Affiliate Julie Fugate has to say about having comprehensive support.. Don’t feel like you have to go it alone. You can still run your own business while benefiting from an affiliation with a larger system. Learn more at weichertfranchise.com or call 877-957-9692. Original content posted on https://www.weichertfranchise.com/blog/six-ways-network-fellow-brokers/ |
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