As a knowledgeable broker, you’ve hopefully been writing your own business plan every year. You have seen the benefits of planning out your growth goals and “knowing your numbers”. However, are your agents taking the time to do the same? As a coach and the leader of your team, you can stimulate growth and inspire your agents by sitting down with them to write their own business plans. Even the most experienced agents can benefit from this exercise and once they see its power, they will be convinced of how necessary it really is in their business. Here are some helpful strategies to take when appealing to your agents to write a business plan.
Why Do Agents Need A Business Plan? At the end of the day, real estate agents are independent small business owners. As you know, any business without a sense of direction and goals will struggle to grow. In fact, in a Harvard Business Review report, it states that those “who write formal plans are 16% more likely to achieve business viability than the otherwise identical non-planning entrepreneurs.” If you want to build a formidable team of agents that come to you for guidance, but are otherwise self-sufficient and successful, steer them toward developing a plan that outlines a path to reach those goals. Easy Ways To Empower Agents To Write Their Business Plan Once you have convinced an agent of the overwhelming value of a business plan, you may still need to give them an extra nudge to actually sit down and write it. Often, this challenge can be overcome with these five steps:
Brokers that have joined the Weichert Franchise have seen first-hand how empowering their agents with training, processes, and resources like business plans can be instrumental in their own growth. Having clear-cut goals, partnered with a proven system designed to achieve them is what allows Weichert brokers and their agents to do more. For additional information on how to further develop your real estate business, visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/yes-your-agents-need-a-business-plan-too/
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