The Open House has been around a long time. However, most agents don’t work this opportunity as much as they should. And if they are new to the industry, this marketing system offers an excellent opportunity to grow their book of business. Not only are agents selling their current listing, but they are potentially meeting their next clients! To get the most out of it, though, requires organized prep work and follow up. However, without it, there’s a good chance the agent will be sitting by themselves hoping someone will show up–and when no one does, it’s easy for agents to get discouraged.
The truth is, when you implement a formal Open House plan in your office and your agents do it right, it can be one of the most lucrative prospecting activities in your brokerage’s repertoire. In fact, Weichert reports that 1 in every 3 sales by their agents result from open houses. This is why this sales system is one of many tactics included in the core training provided to all Weichert Real Estate Affiliates, Inc. offices. Offices are coached on best practices, together with the tools and technology needed to lead to successful results. And in a market short on listings, wouldn’t you want to leverage every opportunity? Using Technology To Attract & Manage Open House Leads Technology is making a significant impact on the real estate industry in many areas, especially on how brokerages and real estate agents market their listings and find new buyers/sellers. But it can also make open houses easier to plan than ever before while being more effective with more efficient follow-up, so fewer opportunities slip through the cracks. Most real estate CRM tools are a perfect fit to handle the open house management process. For example, Weichert uses their proprietary CRM, WeichertPRO, to manage the event from pre-planning invitations to post-event follow-ups. By leveraging technology, it makes it easier to plan the event and see successful results. What Should A Good Open House Management System Include? The open house management functionality of a good real estate CRM can help with a number of related tasks from marketing to follow up. Again, using WeichertPRO as an example, a good CRM can help real estate agents promote open houses and streamline the selling process:
There are many more small and large tasks associated with agents getting the most out of open houses, but the good news is that the reminders, content creation and communication can indeed be automated by a good real estate CRM tool, such as WeichertPRO. When you partner powerful technology with great marketing materials such as door hangers, property flyers and brochures, and open house signage, you create a winning combination that is sure to attract new clients into your brokerage. It helps when your sales activities produce results and this is just one example. If you are a growth-minded broker looking for other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert franchise team today. Original content posted on https://www.weichertfranchise.com/blog/open-houses-go-high-tech-todays-crms-missing-lead-opportunities/
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You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents. Here are a few ideas to help you use these marketing tools more effectively.
Still Not Convinced? Take a Look at These Statistics Video has a strong impact on retail sales and conversion numbers, but does this really apply to real estate? In one word: Yes. Recent surveys by Google and the National Association of Realtors have shown that in the USA:
And yet only 15% of real estate agents are actively using video to market listings! Video is just one of the many real estate agent marketing tools out there. It can be tough to keep up with the best tools and techniques and how to use them. You can easily spend a lot of time chasing down and researching this for your brokerage and your agents. When you join a franchise like Weichert, you benefit from our team’s broad-reaching resources and knowledge as well the guidance, coaching, access to training and vendors who can help. That means more time for you to spend growing your business. Want to hear more? Check out our Weichert Franchise Video’s! For more information visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/importance-video-email-social-media-communications/ |
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