As an experienced real estate broker, you already understand that the agents that make up your team are not truly your employees. However, they do look to you as their broker and many will look to you the captain of the ship. After all, you are the one in charge of recruiting new members, guiding your brand, keeping everyone in compliance with the law and basically make the rules for the brokerage. Still, if you want to empower your team to achieve optimal success, you need to influence their performance more as a leader than a boss. The experts at Weichert recognize that these five characteristics are what make the type of leader that achieves the most success.
1. Leaders Motivate, Not Intimidate One of the most distinguishing differences between and leader and boss is how they achieve performance results from their team. While a boss may resort to scare tactics and confrontation to compel a team to meet benchmarks, a leader will take the time to discover what motivates each person and deploy appropriate methods to keep them motivated. If you are determined to build a positive culture within your brokerage and continuously elevate performance, you would be better off behaving like a leader that motivates your agents on multiple levels. For example, you can establish financial, emotional, and professional motivators like bonuses, awards for performance, and promotions within your team. 2. Leaders Focus On Sustainable Solutions Anyone can throw together a lackluster short-term solution for problems that arise within their brokerage. However, a true leader takes the long-term future of their agents and their brokerage seriously and avoids applying the proverbial band-aids on bullet holes. If you plan to lead your agents rather than boss them around, you should include contingency plans within your annual business plans. The more that you plan ahead for things that could go wrong, the better you will be at leading your team to success with ease throughout those challenges. 3. Leaders Listen, Support and Share the “Why” Nobody enjoys working with or for someone that runs their business like a dictatorship. In fact, brokers that don’t listen to their agents will experience a higher rate of costly agent turnover and issues. If you are the type of broker that strives for the best for their entire team, it would be in your best interest to keep your eyes, ears, and mind as open as possible. Not only could you open the floor to your agents during team meetings to allow for free expression of ideas, but make one-on-one appointments to check in with agents on their progress, guide them through challenges, and allow them to share their opinions or ideas with you. These are the perfect opportunities to show every agent in your brokerage that you care about them and are happy to support them in their career as their leader rather than their boss. And if there are specific practices you need agents to engage in, make sure you are not just “ordering” it to happen. Make sure you are giving them the context of “why” it is vital for them to engage in it. 4. Leaders Strive For The Successes Of Others Another noticeable difference between brokers that behave like a leader vs. a boss is their desire to see each and every member of their team succeed for more than their own personal gain. They put the goals of their agents above their own. Obviously, when your agents make money, you do too, but the more you invest in helping each agent achieve their personal and professional goals, the more success you will all achieve. It’s a feel-good way to approach your business and a win-win for you and your agent. Agents that know that their broker truly cares and helps them, are far more driven to produce results. 5. Leaders Build Confidence As you probably remember, starting a career as a real estate agent can seem a bit overwhelming at times. It can be difficult to build up the necessary confidence to run a profitable real estate business in the face of all the rejection that inevitably confronts agents. You can define yourself as a leader by instilling your team with the confidence they need to approach leads, negotiate contracts, and navigate unexpected issues that arise. You can remind them that failure is ok; it happens to everyone, and the key is to let it go and move forward. The more you invest in training, educating, and supporting your agents through every stage of their growth, the better they will be able to perform with confidence. Be The Leader you Always Imagined Ironically, it can be challenging to build up your own confidence as a real estate broker and leader, especially if you are trying to navigate these waters on your own. One of the main reasons that many brokers choose to join a franchise like Weichert, is that they can get their own support as a broker and a leader, as well as the educational tools they need to empower their agents. For more information about how joining Weichert can help you grow as a leader, please visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/5-characteristics-that-make-you-a-leader-instead-of-a-boss/
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As a successful real estate team leader, you may feel you have yet to reach your full potential and are ready to take the next step forward in your career: owning your own brokerage. For many, the move from team leader to brokerage owner can seem daunting. Here are a few thoughts from the experts at Weichert® to help you understand whether taking your skills to the next level is the right move for you.
This is Evolution, not Revolution It turns out that making the leap from team leader to brokerage owner is not that big of a step from the skill set you developed as a team leader. This is not to say that there aren’t things to learn and new challenges to embrace, but many of the most important management skills of a successful broker/owner may already be part of your experience. For example, you already spent time leading and motivating your team members to set and achieve ascending goals. You understand the importance of creating a positive customer service experience for buyers and sellers. You also have the experience of recruiting new members, establishing individual roles within the team and delegating tasks based on the personal strengths of each team member. All of this experience will come into play as a broker, but on a progressively larger scale. You Don’t Have to Take the Leap Without a Net It is a good thing that you already understand the fundamentals of operating as a leader because as you make this next step, there is no shortage of milestones you will need to complete. Although requirements vary on a state-by-state basis, it is typical that you will have to do the following to become a broker:
Aligning yourself with an franchise can provide you with a roadmap, alleviate these growing pains and allow for a smoother transition. For example, joining the Weichert franchise, gives you access to professionally designed sales and marketing materials, powerful technology to market and service clients and extensive training support to continually keep your agents sharp. With personalized websites, CRM and libraries of marketing resources already at your fingertips, you can focus on continuing to build and manage your business. As a broker/owner, you benefit from Weichert’s strong culture of support, from its collaborative network of owners to your personal business coach and service team. You won’t have to go it alone. Find out how Weichert can enable you to do more as you graduate from team leader to broker/owner. Real Estate Team Leaders Make Great Weichert Broker/Owners Not only will affiliation allow you to eliminate the time-intensive guesswork of trying to develop your own systems, but it will provide you with the hands-on coaching, education and mentoring that you need as you continue to grow your team to reach your full potential. If you are ready to truly run your own business and want the tools, resources, technology and coaching support you need, bring your team over to our team. Contact Weichert Franchising today. Original content posted on https://www.weichertfranchise.com/blog/youve-built-a-successful-real-estate-team-whats-your-next-move-2/ ‘Tis the season to make those pesky New Year’s resolutions. We all make them, with varying degrees of success:
But as a real estate broker, how about making some resolutions that, with just a little work and discipline, you can keep, and which will make a significant impact on your real estate team, your business and your quality of life? Here are a few suggestions from the team at Weichert®. Discard The Distractions Between the phone calls, never-ending emails, and relentless social media notifications we have become bogged down by distractions as a society. As a real estate broker, your focus is also threatened by various marketing gimmicks and contracts that fall into crises and need your expert influence. However, all of these distractions prove to be very costly over time. Studies show that when working on a particular task, it can take a full 20 minutes to get back to your most productive level after a distraction. To combat this, make it a priority to eliminate unnecessary notifications on your phone and install browser extensions like Forest which force you to stay focused on the task at hand. Be Proactive About Your Own Development There is nothing as stressful as waking up to the realization that your continuing education credits are due and there is no room in your schedule to get them done by the deadline. Of course, you have no choice but to make that your main priority; however, your business can definitely suffer a hit as a result. This year, make it a deliberate goal to get all of your CE credits done ahead of schedule, so that you can absorb the information at a realistic pace and continue on with business as usual. Put it on your 2020 calendar now. Schedule Your Activities It is one thing to set goals for your recruiting and production for the year. It is entirely different to map out exactly what activities you will need to make part of your routine to achieve them. Schedule them in for yourself. Most people report that they are more productive when time-blocking, so take back control of your schedule by blocking off the most appropriate times for lead generation, recruiting, business development, client education, etc.. Schedule your most daunting tasks first to set yourself up for a feeling of accomplishment that will power you through your other activities with ease. Get Closer To Your Agents With all of the day-to-day tasks that can consume your schedule as a broker, it is easy to become disconnected from your team. When scheduling your regular activities, factor in some quality time to continue developing your relationships with your agents on a personal level and as a team. Check-in with them to see where they are struggling, what they feel is working best within the brokerage, and where they believe there is room for improvement. These conversations will provide you with valuable insights on how you can continue to grow and attract similar agents in the year to come. For more information about how to set yourself up for your brokerage’s most successful year yet, visit us at www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/4-new-years-resolutions-for-the-busy-broker/ When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a franchise opportunity.
With the Right Partner, Franchising Benefits Quickly Outpace Costs It’s easy to get caught up in the numbers when you’re looking at a franchise opportunity, but it’s important to never lose sight of what each franchise is really offering you in return for your hard-earned money. Pay close attention to the totality of each brands’ offering and remember that what’s cheapest isn’t always the best deal – the returns on your investment and the scope of training and support that is offered are what really counts. At Weichert, we believe in the power of the handshake, supported by advanced technology and proven processes. With Weichert you have both digital assets and expert real estate professionals that provide you training and coach you through your specific challenges every step of the way. If this sounds like a good fit for your business, we’re happy to chat with you in more detail visit https://www.weichertfranchise.com for more information. Original content posted on https://www.weichertfranchise.com/blog/youre-really-paying-invest-real-estate-franchise-2/ As an experienced real estate broker, you already know it can be challenging to strike a balance between profitable camaraderie among your agents and loyalty to your mission. Many agents prefer to maintain a strong sense of independence and work on their own, but you can foster a more productive work environment if you can inspire them to work together with you at the helm. This may seem like a case of easier said than done, but with the right vision, this cultural shift pays big dividends in lead generation, customer service and recruiting.
The Benefits of Uniting Your Team At Weichert, we coach our affiliates on cultivating a supportive and cohesive team strategy within a brokerage, which allows agents to work independently, as well as together constructively with you as their leader. Hosting weekly sales meetings, planning brokerage community events that involve your agents and having regular awards and recognition are three easy ways to engage agents with the brokerage. This kind of team strategy can bring about many productive benefits. Capitalize on Agents’ Strengths: Consumers expect a lot from agents and working together as a team allows each agent to leverage one another’s strengths to put their best foot forward in the overall sales process. This typically will deliver a result that thrills the client and creates a positive impression of your brokerage. Collaboration: When you bring your agents together to brainstorm, your agents can develop creative solutions to everyday marketing and sales challenges and spark unique ideas to help your brokerage stand out from the competition. Avoid Agent Burnout: Agents can take vacations or get assistance from team members when needed which will help them avoid costly burnout. Working together as a team will allow your agents to attain that desirable work-life balance that inspired many of them to become agents in the first place and increase their loyalty to you. Improved Customer Service: As a broker, it is your job to both generate leads for your team and ensure those leads are properly nurtured. Getting agents onboard with following a consistent selling and marketing strategy will ensure clients get a consistent level of service and experience. Start from The Ground Up – Recruiting When recruiting agents and administrative staff, make sure that they are aligned with your brokerage’s vision and values, are able to contribute something valuable as a team member and are an overall good fit with the team. At Weichert, we encourage our Affiliates to adopt our Core Values and recruit agents with similar values. It is crucial that you set clear expectations about your company culture from the very beginning to avoid costly turnover. Building an agent team that is all rowing in the same direction will not only make for a stronger brokerage, but will also act as a magnet to attract more similar members. Generate Leads as A Group Just because every agent in your brokerage is working to generate leads for themselves doesn’t mean that they can’t feed off one another to be more effective during the lead generation process. Getting everyone together to door knock or make calls or strategize on the marketing of a home, is a powerful way of getting agents motivated and excited to do the activities that lead to productivity. To add an element of fun, consider hosting a competition among those that participate. Awarding prizes for the agents that produce the best results during these power-hour sessions helps to drive productivity even further. Creating a team that really gels inside your brokerage is a challenging, but rewarding, activity. If like Weichert, you believe that creation of a good team and a good culture is central to your success, then we encourage you to learn more about the benefits of becoming an Affiliate. Please contact us or visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/creating-a-brokerage-team-that-works/ As a seasoned real estate broker, you already understand that your brand and reputation are not just based on your performance in real estate, but the role you play within the community. One of the most powerful ways to stay involved in the community and propel positive feelings associated with your brokerage is to participate in charitable activities and showcase those efforts. But like anything, it’s good to have a plan going in. Here are some tips to help.
Choose The Right Activities The first thing you need to do is be sure that you are partnering yourself with the right charity. It is important that you are passionate about the local cause that you choose and that it is in alignment with your brand. In fact, the more meaningful the cause is to you the more inclined you will be to stay active in your efforts. For example, if you are a woman building your own brokerage, you may feel passionate about getting involved with the local women’s resource center so that you can help empower other women in their careers–and of course promote the excitement and value of becoming a real estate agent. Promote The Cause When the time comes to promote your altruistic work with the local charity that you have chosen, it is essential that you promote the charity and the cause itself rather than just your work with that charity. One way of doing this is to use your blog and social media to tell stories about the people that have been impacted by the charity. You may also want to do video or audio interviews with administrative members of the charity to help give a voice to the cause through your brand. This will help generate a stronger emotional connection between your followers and your business, raise awareness about the accomplishments being made by the charity, and hopefully inspire more people to get involved. Determine The Best Times To Be Active As you lay out your community service plans for the year, make sure you are picking activities or times to hold events when you and your team can dedicate your time. If you are very busy in the Spring with the selling market, maybe more involved activities are better planned for the Summer or Fall months, for example. This way you can devote ample attention to making it a success, plus you can get your agents and office staff involved. Getting your agents involved in projects helps foster a stronger team culture and makes everyone feel good! Altruism Always Pays Off Putting your best foot forward to help the community will remind people that you are more than just a brokerage, but a member of the community that cares. When the time comes for a fellow community member to use a brokerage, they will be in search of a company that they trust to work selflessly for them. This is when your generous work with your chosen charity will pay off the most. At Weichert, we live a people-first philosophy. We coach our brokers to be active and positive forces in their community. This is good for business for sure, but the true reward for lending yourself to the betterment of others is the positive impact you will have on those that need it most. That’s the right way to do business. That’s the Weichert Way. For more information about how the Weichert brand helps you to build valuable relationships between your brokerage and your community, go to https://Weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/when-you-show-you-care-people-take-notice/ Throughout the year, there are many seasonal ways to promote your real estate business. Perhaps one of the most popular for parents is the back-to-school season. Being involved within the local school system is a terrific way of gaining exposure, connecting your brand with the community, and building valuable relationships. In today’s post, you will learn effective ways of getting more involved with the local schools and marketing your real estate business during the back-to-school season.
Sponsor A Sports Team Or Advertise One way to become involved is to sponsor a sports team, buy advertising at the field, in a program or team website, or perhaps run a free back-to-school clinic. Sports are an emotional, fun, and passionate event that parents will be eager to attend. This gives you a strong chance to connect with them and their student-athletes. If you decide to sponsor a team, you will be able to market yourself through banners or uniforms which is tremendous exposure. Write A Back-To-School Blog Post Obviously, you already know that schools play an important role in how and where people purchase homes. In fact, according to NAR, 60% of buyers report that schools impact their decision and 50% are willing to exceed their budget to be within a certain distance of a desirable school. Why not tap into this buyer demand with a back-to-school themed blog post or series of social media posts that talk about the best schools in the area and the real estate markets that surround them. Another idea would be to feature various tips on the best ways to help get kids ready to return to school or the best local places to purchase back-to-school clothes and supplies. Sponsor A PTA Meeting Parents balance a very busy schedule and work hard to attend PTA meetings so that they can be involved in their children’s education. These meetings are always in need of refreshments and extra assistance to further their efforts. Even if becoming a member of the PTA is not an option, you can become connected with those parents by connecting with the school’s PTA group and offering to provide or sponsor the refreshments for meetings. Attendees will be grateful for your generosity and will have the chance to get to know you and your brand in a positive way. Organize a Drive for School Supplies Unfortunately, there are many families who cannot afford to purchase school supplies for their children. Another great way to support the community is by organizing a collection for school supplies or teaming up with a local charity to support this. Collect things such as pens, pencils, markers. Have the drop off location at your office, which will allow you and your business to connect with donors throughout the community. Get sponsors and/or collect monetary donations to purchase backpacks. Get your agents involved to assemble backpacks with the supplies to donate to a district with children who can benefit. Leveraging Schools For Connections Parents are one of the most valuable targets in the real estate industry and the back-to-school season is by far one of the best times to form a connection with them. As the summer winds down, getting ready to send the kids back to school is top of mind for parents, making it that much smarter for you to align with marketing tactics around that theme. Be sure that you continue to nurture the relationships that you form with parents during this time throughout the entire year by connecting with them on social media, importing them into your CRM, and starting conversations with them in person. The more opportunities that you take to show your dedication to the success of the schools, the more parents you will earn as long-term clients. For more information about the best tools and strategies to strengthen your real estate brand’s relationship with the community during every season, subscribe to the Weichert blog or go to www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/back-to-school-marketing-ideas-for-real-estate/ Many professionals struggle with the balance between work and life, but for real estate broker/owners this can be particularly challenging. Not only do they work a lot during regular business hours, but they also get called upon evenings and weekends and are expected to always be on call to help their team should questions or urgent issues arise. Often, even the most organized efficient brokers find themselves overwhelmed by the demands of having to recruit, manage their team, provide training, generate leads, put out fires, and be present in their personal life. As time goes on, it is only natural to lose the balance between life and work; however, it is important to restrike that balance to protect your productivity, keep a positive mindset, and to find the time to do the things that are meaningful to you outside of work. Here are some practical solutions to help you do just that.
Where are You Spending your Time? The first thing you can do to regain control over your schedule is to take a cold hard look at how you are currently spending your time. Often, busy brokers are stunned at just how much of their time is not being used properly or meaningfully. One way to analyze how your time is being spent is to take a look back over your to-do lists and calendar from the last month or two. As you look over your lists and calendar ask yourself if each task is something worthwhile, if it could be delegated, or if it could be skipped altogether. Another option is to install apps or plugins like Forest that will track how you are spending your time on your computer or phone. Many people are shocked to learn how easily distracted they are while working and can find extra hours in the day that could be spent far more effectively. In other cases, you many identify many tasks that you really could give up if you invest the time to train someone in your office. In the long run, checking in on the work of others, is more time effective than doing it yourself from scratch. Take a Hard Look at Your Priorities One of the biggest things that brokers struggle with is getting their priorities in order. This is because there isn’t a good balance between tasks that are urgent, vs. tasks that are important. It’s urgent and important that you help your team get contracts filled out and reviewed. If, however, you are still showing homes to clients or putting together CMA’s yourself, instead of focusing on your business plan, company lead generation and recruiting activities, you might want to consider how that time is spent. If you are anything like most real estate brokers, there are at least a few items on your list of responsibilities that don’t need to be one of your priorities. To identify these, make a list of all of the big and small picture responsibilities currently on your plate. Next, go through the list item by item and decide which tasks are creating value, what tasks are just busy-work or can be outsourced, and how to schedule or time block those that must be done. Leveraging the Skills and Systems of Others As it stands, you likely already have at least one or two agents on your team that have implemented strategic systems within their business which allow them to operate more successfully and efficiently without much guidance from you. There is nothing wrong with leveraging those already established and proven systems throughout the rest of your brokerage to alleviate some of the stress on your shoulders. The more that you invest in helping your agents to streamline their workflow and maintain a certain consistency of operations across your brokerage, the more time you will have to allocate to your personal life. That not only applies to your agents and their activities, but to yours as well. This idea of “repeatable systems” is of course, one of the central ideas of a national real estate franchise like Weichert. Not all franchising real estate brands offer well developed and proven systems for everything from lead generation to recruiting, but Weichert offers this and more. Many of our systems are “plug and play” and can relieve some of your most time consuming activities on day one. Others give you a roadmap for success in every aspect of managing your business. These comprehensive operational blueprints for everything from marketing, to sales training, to technology are supplemented by ongoing coaching and training from real estate experts and peers across the Weichert organization who support each other 24/7. Brokers who have embraced a brand like Weichert often express relief when they realize that they can still be in business for themselves, but not by themselves. Final Thoughts Being a real estate broker will never be a 9-5 job, but with a solid plan for the operation and management of your brokerage, a work-life balance can be achieved. The more you invest in developing or adopting proven systems like the ones used by Weichert brokers, the sooner you will be able to rebalance your schedule, alleviate your stress, and get more enjoyment in both your career and your life. Visit https://weichertfranchise.com Original content posted on https://www.weichertfranchise.com/blog/balancing-work-life-and-your-brokerage/ These days, buyers, sellers, and agents are finding you for the first time online more than ever before. According to a study conducted by NAR in 2018, more than 90% of home buyers conduct their home search online. So, whether it is from a listing that matches their search, social media, a third-party website, or a blog post, you want to make sure that their first impression of your brokerage sets you apart from the competition and leaves a lasting impression. Here are some things you can implement to help you start these relationships on the right foot.
Keep Agent Team Webpage and Social Profiles Current and Active. For both Gen X and Gen Y clients, nothing raises a red flag quicker than a Facebook page that hasn’t had a post in a month. Website and social profiles should regularly showcase the skills and experience of you and your team in a visual and relatable way. It tells customers why you’re the right partner for their real estate transaction. An effective profile contains:
Craft A Content Plan Content remains king in the information age. At the core of every successful real estate content marketing strategy are three things: A clear vision: In order to best optimize your content and resonate with your ideal clients you need to create a comprehensive profile of who they are, what they seek, and what problems they face. Decide what you want to accomplish through your content plan. Altruism: Make sure that all the content you post is in the best interest of the target audience. If you constantly try to promote yourself throughout your blog and other content, you will alienate the people that you are trying to attract. Instead, aim to inform and entertain them by delivering the content that they crave without any expectation of getting something back. Consistency: Create consistency with all of your content to present a more polished perception. Not only should everything look, sound, and feel the same, it should be posted and updated on a consistent basis. Since you can never be sure which piece of content someone will find first, it is important to regularly update your content on brokerage blog posts, social media channels, and pay careful attention to your images and videos. An active and relatable set of digital channels can be like honey to the bees for creating a first impression that leads to engagement. Leverage Testimonials One of the main driving factors behind a buyer’s decision-making process is social proof. Here you really only get one chance to make a first impression. With so many competing brokers and agents out there, the one with visible, authentic sounding, properly attributed reviews will often be the one who gets the call. Luckily, online reviews are easier to collect and control than traditional word of mouth. Get the most out of every testimonial, no matter where it was collected from, by posting them everywhere people can find you like your website, profile pages, various social media profiles, third-party websites, printed materials and newsletters. There are many resources out there available to help you do this. Affiliation Can Help Make Your First Impression Stronger Making a great first impression is one thing, but you have to have the infrastructure to live up to customers once you get them. Sure, you can build all the tech, tools and systems on your own, but it takes a lot of blood, sweat and tears and you have a business to run! By finding the right brand to affiliate with, much of the heavy lifting will already be done for you. All you have to do is apply it to your already successful business. Weichert franchisees benefit from a comprehensive suite of branding, technology, lead generation, marketing tools, and training that allow them to always put their best foot forward on and offline. The power of a carefully built brand, like Weichert, gives every franchise owner a leg up in their local marketing and recruiting. When coupled with our proven systems for everything from personal branding, to training, to brokerage management, you can finally spend more time working on your business, instead of in it. For more information about how Weichert can help you strengthen your brokerage’s first impression, go to www.weichertfranchise.com or contact us at 877-567-3350. Original content posted on https://www.weichertfranchise.com/blog/improve-your-first-online-impression/ Brokerages fail for many reasons, but sadly many real estate businesses follow the same, time-worn path. Is yours one of them? To ensure success, you’ll want to avoid common mistakes. However this is a lot easier said than done, as in real estate, brokers often assume the path to success is the most heavily traveled one. Here’s how to avoid taking the wrong exit.
The Recruitment Express Lane Many brokers don’t focus on recruiting. It’s a sporadic activity at best, often prompted by a vacancy left by another agent. Yet recruiting is critical to putting your agency in the fast lane for growth. Jim Weichert discovered this early on. By making recruiting an organized activity of your office, you create a pipeline of agents that will ensure a steady flow of business. Agents will always come and go, but a strong pipeline will minimize any disruptions in business. What makes up a strong recruiting strategy? Setting goals for hiring and staffing. Consistently engaging in the right activities to attract prospects and having attractive marketing materials to effectively market your brokerage. Once you’ve hired them, you want to retain them. This requires you to consistently promote your value as a brokerage. What do you offer your agents? How do you support their professional development? How do you help them secure listings? How do you help them find buyers? What types of farming support and systems do you provide to help them grow their business? Sales & Listing Rubbernecking Many of today’s agents tell us that they’re feeling the pain of today’s low inventory market and are always on the hunt for a leg up on lead generation. This can too often leave your best agents peeking over the fence toward the seemingly greener pastures of competitive brokerages. A recent Inman survey of agents identified buyer leads (32%) and listings (30%) as topping the list of valuable services their brokerage does not–or could do a better job of– providing. What are you doing to help generate sales and listing leads for your agents? Do you have a highly dependable and productive lead and listing system for keeping agents engaged? Or brokerage specific Customer Relationship Management (CRM) software for effectively managing customer contacts? In today’s high-stakes, instant-access mobile world, minutes could cost you a solid lead. Stop looking back at what competing firms are doing, and zero-in on what you can do in your own brokerage to reach success by developing a coherent and disciplined action plan with tried-and-true methods. When your agents perform well – so does your brokerage. Agency Bypass How do you stand out in your market to avoid being bypassed? Building a strong presence requires consistency. Consistent marketing, consistent promotion and a consistent level of customer service by your agents to create a memorable experience for clients. However, it can be a daunting task to implement those things and keep up with them all by yourself. Joining a national brand is a great way to raise your profile. It also allows you to tap into constantly refreshed resources for marketing, promotion and training of agents so they are confident, productive and can provide the best real estate service in the market and stand out from the crowd. You also benefit from networking with peers to learn what has worked for others with similar challenges. Paving a Smooth Road Ahead You wear a lot of hats to ensure your brokerage’s success – but you don’t have to go it alone. Tested and proven systems and tools exist for successfully addressing your brokerage’s growth challenges. You already know you have to attract agents, stand out from the competition, boost listings and move inventory faster. A franchise partner such as Weichert is an example of a resource with proven, successful systems that businesses can plug into encompassing everything from recruiting and securing listings to attracting and managing leads to marketing your brokerage. Discover how to put a Weichert® real estate franchise opportunity to work for your business today. Original content posted on: https://www.weichertfranchise.com/real-estate-broker-marketing/fast-track-success-failure-2/ |
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