“Commit to CANI! – Constant And Never-ending Improvement.” – Tony Robbins
If you ask any expert, there are a range of elements that must be present for a business to succeed, whether you are a real estate broker, CEO of a Fortune 500 company, or just starting out on a new venture. Some of these are easy to think of:
What Is Positive Energy? It may sound like something right out of an alternative lifestyle book, but it simply means having the right attitude. When you see nothing as an obstacle, but rather challenges to be overcome, you become that positive force that drives your brokerage forward. Think of leadership as a responsibility to inspire, not just give commands. This mental shift will affect everyone in your brokerage including:
Most successful business owners use this “can do” approach towards their professional goals, allowing them to achieve maximum effectiveness and results in the delivery of their products and services. Even if you’re more of an Eeyore than a Tigger, you can learn just a few behaviors that will make a big difference at the office and in all your interactions. How Does Positive Energy Influence the Workplace? An attitude shift is not about being unrealistic or seeing the world through rose-tinted glasses. It’s about creating a culture where achievements, success, innovation, and improvement CAN happen and are celebrated. The interesting thing is that studies have shown that simply by achieving this mindset, business owners receive the following benefits:
As a successful broker, you’ve already learned how to keep your team happy. But why not kick it up a notch? You don’t have to start dancing down the aisles, but many times it’s small things like choosing to coach, instead of criticize. Celebrate the positive, can-do attitude of others on your team. At Weichert Franchise, developing positive team dynamics is a cornerstone of our philosophy and an attribute of our most successful brokers. For more information on how Weichert Franchising can be a positive force in your business, visit https://www.weichertfranchise.com/. Original content posted on https://www.weichertfranchise.com/blog/attitude-power-positive-energy-2/
0 Comments
One of the most important niches in the real estate market today are the Generation Y homebuyers, otherwise known as Millennials. Roughly defined as those born between 1980 and 1994, this group of over 71 million citizens is now 25-39 years old and represent most of the first and second time homebuyers in the US market. If you want to help your team of real estate agents find success by specializing in this often misunderstood niche, you must first know what is driving the decisions of the Gen Y homebuyer. Here are some of the biggest challenges facing this unique and increasingly dominant segment of the home buying population.
Overcome Fears of Another Recession Although the economy has recovered and time has healed many wounds, many members of Gen Y are still scared about buying real estate because of the trauma caused by the Great Recession. In fact, many are fairly convinced that there will be another one and that they will become victim to it. The best way to address this challenge is to meet these nervous buyers with empathy and education and bring along good partners to help them finance their dreams. As with many fears, people still don’t understand what actually caused the Recession, why people lost their homes, and what market conditions to look out for. It is your job to educate them and help them buy with confidence by supplying them with all the information necessary to make a good purchasing decision. Manage Expectations After recovering from the financial blows of the recession many members of Gen Y feel strongly that they deserve more out of a home than previous generations. Therefore, many of them are attracted to new construction or more recently built homes with convenient features. Furthermore, since most people of this generation are primarily focused on their career, they tend to want a home that will need minimal maintenance, so condos or properties with an H.O.A. are considered desirable. While these are reasonable priorities, it is important to be clear and honest about what your clients will actually be able to afford. Many carry onerous education loans and other expenses that were not a factor for Gen X and Baby-Boomers. Similar to a conversation that you might have with a first-time homebuyer, you should sit down with them for a Buyer’s Consultation to review their goals and explain what types of properties, amenities, and neighborhoods are realistic for their budget and comfort level. Do this right and you will have fewer misunderstandings and a referral source for a long time. Plan for Long Term One of the biggest challenges of the Gen Y homebuyer is that they often need to house themselves, their children, a sibling or two, and their aging parents. Often this is the only way they can afford their home purchase. This means that they will be heavily reliant upon their agent to help find a home that will support their multigenerational lifestyle. For example, if they want a multi-story home, the agent may encourage them to purchase a property that will have at least one bed and bath on the first level because it will be safer for aging parents and afford everyone a measure of privacy. This information is important to extract in initial conversations and shows that you have a deep understanding of where they are in their life. It all makes helping them more satisfying and more rewarding. Financing And Low Rates According to NAR, 97% of Generation Y homebuyers financed the majority of their home purchase versus the 88% national average, so getting a competitive loan is a primary concern. Therefore, it is very important that you have a strong network of lenders that will be able to provide your clients with the most competitive rates based on their circumstances, so they don’t get cold feet. It is also your responsibility to help them understand the value of locking in their rate at the right time and generally providing encouragement that makes them trust they’ve made the right decision, even after they’ve made it. Build Valuable Connections with a Valuable Generation Every generation faces its own challenges, and this population’s biggest challenge in real estate revolves around fear and mistrust of traditional outreach and impersonal sales approaches. If you want your team to be successful with Gen Y buyers, it’s important that they are genuine, work to earn their clients’ trust, and then work to keep it by understanding their clients’ unique needs and concerns by being an expert sounding board. And it doesn’t hurt to have a large infrastructure of tools to effectively work with clients and help them keep in touch with their personal contacts with outreach that is easy, personal, and powerful. At Weichert, we believe in the power of the personal. Our selling systems and tools are based on building relationships and having real interactions with people. If that’s how you like doing business contact us today to see how you can plug into our systems and how we can help you grow your business. Visit https://weichertfranchise.com Original content posted on https://www.weichertfranchise.com/blog/portrait-of-a-gen-y-homebuyer/ 4/30/2019 Understanding The Difference between Facebook And Instagram For Real Estate MarketingRead NowSocial media has taken over marketing in recent years, with 69 percent of the public using social media of some sort. You may do all your brokerage’s social networking or elect to turn that over to a marketing specialist. Whatever you choose, it’s imperative that you understand the demographics of each social platform to wisely spend your marketing time and money, while carefully branding your brokerage.
Facebook has emerged over the last 13 years as a powerhouse among the social networking platforms. According to Pew Research Center’s Social Media Fact Sheet, 68 percent of adults in the United States use Facebook. Facebook acquired Instagram—a newer social site—in 2012. Its use is becoming more popular at 28 percent of U.S. adults and amassing over 800,000 users to date, trailing far behind but still second to Facebook. Part of Instagram’s growing popularity is the ease of post and paid ad sharing between the two sites. Facebook Friends Facebook may already be central to your marketing plan for its wide range of demographics and the sharing of all types of media—photos, messages and video—across desktop, mobile and tablet formats. Its use is split almost evenly between males and females. Many view it as a networking forum for older adults, but that’s not a well-rounded picture of this versatile site. While Facebook does attract a larger share of the over 49 crowd than other social sites, Pew Research Center’s data indicates that ages 18-29 are big Facebook users (88 percent) with those ages 30-49 close behind in usage (79 percent). Content should be engaging in more than one way, so create a mix of videos, images, information and calls to action that elicit user interaction to get followers. A little tasteful fun goes a long way on Facebook. Instagram Images Facebook purchased Instagram back in 2012, and it has retained most of its unique nature. Both social sites share photos, videos and messages, but Instagram features images first and foremost, allowing the user to add numerous digital filters, as well as use image hashtags and geotags. You can create your own hashtags for events, open houses and more to gain traction. Since December 2017, users can follow hashtags, so your image hashtags need to be relevant, retain your style, and be interesting to grow your followers. Instagram’s newest rollout—Stories—is a Snapchat-like feature that is quickly growing in popularity. Instagram is primarily intended for use on-the-go with a smartphone, appealing to younger users. In fact, Instagram’s core users are ages 18-29 (59 percent) with a higher percentage of women of any age favoring the site. Ages 30-49 make up 33 percent proving this network is a haven for those ages 49 and younger. As a real estate broker, structure your Instagram posts around interior design, as that is a favorite topic on this platform. Has a local or national celebrity viewed a listing or sold a home using your brokerage? Snap a photo and post it (with permission), as celebrity and entertainment posts are hot. Visual consistency and imagination go a long way toward building your Instagram following. Stand-Out Instagram Marketing Instagram is all about the aesthetics. To leverage marketing on Instagram that plays to your brand and brings in sellers and buyers, it helps to study a few real estate accounts of those who are rocking it in the world of Instagram marketing. Here are some tips to help individualize your brokerage on the Instagram platform:
Instagram is a logical choice to add to your marketing arsenal to attract more of the on-the-go Millennial masses and even some older groups. As they play off each other, using Facebook and Instagram together equals a robust social sales strategy. At the end of the day, a consistent approach to social media usage is just one part of your marketing and sales strategy. At Weichert, we have the systems that can help you pull it all together. Contact us at 877-533-9007 to learn more or go to weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/understanding-difference-facebook-instagram-real-estate-marketing-2/ There’s one thing for certain about the real estate industry–there is no shortage of gadgets, downloads, software tools, or marketing services targeted to brokerages. And as a broker, it’s easy to get distracted – you’re afraid you’ll be left behind if you don’t take advantage of the latest and greatest thing out there. At Weichert®, we call this “The Shiny Penny Syndrome”.
Essentially, this occurs when a company jumps to chase a shiny, new opportunity, service or product instead of focusing on mastering the basics of running a business. Often, these products and services offer to make your lives easier by saving time, helping to maximize efficiency, effectively marketing your brokerage, getting more listings or even helping your business survive the latest economic crisis. It’s important to learn to navigate this minefield, if you are a broker looking to grow in a challenging housing market. There are so many shiny pennies out there that it’s easy to end up jumping from one promising new real estate tool or marketing idea to the next in an increasingly rapid and costly cycle, while the core elements of the business like how to recruit, write an effective business plan, maximize agent production and monitor key performance indicators get less attention than they deserve. These shiny pennies are marketed so well and with such urgency that brokers often forget to ask pivotal questions like “How will it fit in with my current business goals?”, “What real results will it bring?”, “Where will I go for support?” and “What operational changes will be required in order to actually get the benefits of the product?”. Most Brokers know they must adapt and innovate to stay current and effective in an ever changing landscape. The real challenge is knowing how to balance innovation with the basic activities and systems needed to run a successful brokerage and build a business. Innovation With Purpose A key to successful innovation is to focus on the benefits to your core customer and core operations, rather than innovating for multiple seemingly attractive, trendy options. Important questions to ask when considering a new product, technology or marketing service include:
Strategic growth through planned and proven marketing for brokers One of the things an affiliation with a credible Real Estate Franchise Company can provide is a guide who can steer you to the best of real estate innovations while keeping your business plan on track. The Weichert System gives you proven, productive systems, technology and activities to implement for nearly every aspect of your real estate business, including real estate marketing, selling systems, recruiting, a lead system and business management. With comprehensive training, ongoing support and expert coaching from our real estate professionals and a parent company with first-hand brokerage experience, you’ll feel relieved knowing you have people in your corner. You’ll never have to go it alone again. Our support staff will work with you to map out a road to growth. At Weichert, we’ve already paved a road for success. All you have to do is take it. Visit us today at https://www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/real-estate-broker-marketing/dont-let-brokerage-get-caught-shiny-penny-syndrome/ There is nothing more stressful to a real estate agent as the sound of silence while waiting for the phone to ring with calls from clients, referral partners, and prospects. If your phone is not ringing as often as you’d like, try augmenting your traditional avenues with something new. Thanks to technology, there are more creative ways to connect with your sphere and drum up business than ever before. Here are a few cutting-edge ways you can generate new leads to complement tried and true door-knocking and direct mail.
Social Influencers Social media influencers aren’t just for selling makeup and music, they’re also great for selling real estate and promoting your content. Reach out to local influencers in your area via Instagram and ask if they would be willing to collaborate with you to help you gain exposure with your local market. Many of them will be willing to do this for little to no cost but the impact can be tremendous. Amazon Alexa Flash Briefing Skills Statistics are proving that more and more people are turning to voice and AI for their information needs. In fact, it is predicted that by 2019, at least 50% of all online searches will be done using voice assistants like Siri, and Alexa. To capitalize on this trend, develop your own Amazon Alexa Flash Briefing skill so you can deliver daily doses of real estate tips, local happenings, stories, and market updates to your sphere. This will allow you to stay in touch every day in a valuable way and positively position yourself as the local real estate expert. Webinars People love to learn through webinars! They allow you to get the information you crave without having to leave the comfort of your home. They also allow business owners like you to build an audience of trusting followers. Webinars on topics like first-time homebuyers, how to prepare your home for listing, and financing options offer you a valuable way to get people into your sales funnel in a concentrated way. To make the most out of your webinars, build an automated funnel that will cycle your students through the webinar and send follow-up emails that nurtured them until they are ready to buy or list with you. Use Video Video is a great way to get your face in front of consumers and cover a large area. It provides a more intimate form of contact than an email or standard social media post. If you do it often enough, people will feel as if they know you, even if you have never met. Take quick selfie videos of yourself with real estate tips or community insights to establish your credibility not only as an agent, but as a neighborhood expert. Consider a video email service like BombBomb to record and send regular video communications to your sphere of influence, instead of regular emails. These services integrate video right into your email and often have CRM capabilities so you can see who is engaging so you can target them for further follow-up. Find Your Train Station: New Spins On Proven Strategies Jim Weichert jump-started his business at the local train station by consistently handing out cards, shaking hands, and getting in front of the community in a way people hadn’t tried. He knew that if he wanted to earn clients, he would have to reach them in a creative and interactive way. He understood that with connections comes clients. His consistency with connections paid off. Now you don’t have to stand at a train station (although you could) to initiate consistent contact with your farm. Think of the internet as your train station and use its many platforms to creatively engage with your connections on a consistent basis and that phone will start to ring. For more information about tools and systems that can help you maintain consistent contact and transform your connections into clients, go to https://www.weichertfranchise.com or call 877-746-2067. Original content posted on https://www.weichertfranchise.com/blog/phone-not-ringing-learn-to-generate-real-estate-leads-in-unexpected-ways/ 10/2/2018 Franchise Success Spotlight: Weichert Affiliate Dennis Murphy—Weichert, Realtors® – Donahue PartnersRead NowA Harvard University education has long been associated with some of the most extraordinary individuals in American Society. Harvard Alumni names read like a who’s who of American history, including global business leaders, politicians, diplomats and presidents.
To those distinguished alumni we add one more name: Cape Cod based Weichert® Broker, Dennis Murphy, owner of Weichert, Realtors® – Donahue Partners. While a history degree from Harvard is not a requirement for success as a real estate broker, in the Cape Cod market it doesn’t exactly hurt either. It certainly speaks to his lifelong love of Massachusetts and his decision to settle in the Cape Cod Area. For Dennis, the path to real estate had more to do with Marge Donahue, Dennis’ grandmother. Marge was a beloved figure around the Cape who founded her own agency in 1963, which she ran until her passing in 1998. “My grandmother was an inspiration to me,” says Dennis. After a stint doing advertising and marketing in New York City and being National Sales Director for America’s #1 market share television station, Dennis took over the independent agency in 1998. The Road To Weichert The 2008 recession hit Dennis’ brokerage hard. In 2009 he built out a new office but he was struggling to recruit and train agents. Dennis began to realize that he could use help. Dennis continued forward but in 2015 he met with Bill Scavone from Weichert and began to think seriously about an affiliation. “I was very interested in their lead network,” says Dennis, “We actually did a test where we acted as a customer and used competitor websites to initiate contact, which were actually two other franchisors we were considering. In each case we never got a call back at all despite multiple attempts. But inquiries made on the Weichert site were rock solid at 3 minutes per response.” This coupled with the clear and well developed systems Weichert showed Dennis really sealed the deal. In 2015, Dennis and his three agents signed with Weichert and became “Weichert, Realtors® – Donahue Partners”. The Weichert Experience The biggest difference Dennis felt after his affiliation was an overwhelming sense of relief. As Dennis puts it, “No more Dennis island.” At last he did not feel like he was in this alone. With a full support team, Dennis suddenly felt like the wind was at his back. There were regular training sessions, such as “Sharpen the Saw” which are two-day management-level seminars for training and networking that Dennis still considers invaluable. There were regional Broker Council meetings right near Boston 3 times a year where he could interact with his peers. Then there were the tools and systems. A full Fast Track training program to get new agents up and running and productive fast? Done. A step by step program for recruiting? Done. A program for promoting open houses that actually works? Done. A completely elevated and professional looking listing presentation that could be customized though an online digital platform? Done. In fact the DOORS listing presentation was so effective and liked by his agents that he saw his closing rate rise significantly as agents used it and became more comfortable delivering it. Another favorite benefit of affiliation for Dennis is simply the peer to peer relationships in the Weichert network. Both formal and informal meetings give Dennis access to a wide network of individuals inside and outside his market who are willing to help. That is the very culture of Weichert. The Future With Weichert Dennis only needs to look at his bottom line to know that some good things are happening. With a team now of close to 20 agents, Dennis has seen his GCI triple in 2 years and has met his entire previous year GCI in only 3 quarters in 2018. Dennis has his eyes on a second office in the mid-Cape area and is looking to hire 10 more agents in 2018. But the best part for Dennis is that whatever the future may bring, he knows that Weichert has his back. The Weichert Culture of Support Being a Weichert affiliate is a partnership, a collaboration, done with great respect for what you’ve already achieved and learned. After all, you’ve already built a successful business. We can help you do more. For more information on becoming a Weichert Affiliate, call 877-567-3350 or visit weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/franchise-success-spotlight-weichert-affiliate-dennis-murphy-weichert-realtors-donahue-partners/ There are many social networking sites that can contribute to lead generation within your brokerage. Most brokers and agents are already using Facebook, Instagram, and Twitter, but LinkedIn is probably one of the best, yet most underutilized lead generation sites. According to HubSpot’s recent survey of 5,198 businesses, LinkedIn provides almost three times the lead generation potential of either Facebook or Twitter. LinkedIn had a lead conversion rate of 2.74% to Facebook’s 0.77% and Twitter’s 0.69% rates. In the world of digital marketing metrics, this difference is significant. If you are broker who has been largely ignoring LinkedIn as part of your marketing strategy, here’s five things you can do right now on LinkedIn to add this important funnel to your overall lead generation strategy.
1. Complete Your Company and Personal Page Profiles This is an important activity for the Broker to complete on behalf of the business. Start or fully complete your brokerage company page. Make sure it is tied to your personal LinkedIn profile and keep the look of it consistent with your other branding. A company page allows you to showcase your brokerage in many ways by publishing content on it. Encourage your agents to have a LinkedIn presence, as anyone who clicks on the brokerage logo from any of your agents’ pages will be directed to your company page. You only have a few seconds to make a lasting impression on each viewer, so choose your words and visuals wisely. 2. Add A Professional Banner To Your Profiles A large graphical banner is now an option on both your company page and your personal page. Don’t leave it blank like so many do. Spend the time to create an image that shows your brokerage’s unique characteristics and conveys why you are the go-to brokerage in your local area. Keep the banner simple and easy to read at a glance with a minimal amount of text. Take care that it is fully visible on your profile once uploaded as LinkedIn will overwrite parts of it with other graphics. 3. Connect, Connect, Connect If you’re just getting started on LinkedIn, getting connections is your #1 priority. You can send connection invitations essentially to everyone you know (who is on LinkedIn), and everyone you’ve ever done business with. Later through searches, you can connect to people who you would like to do business with. The more connections you have, the more visibility the content you syndicate will have (ie. Walk through videos, Listing Updates, Local Market updates, etc.) One note here, don’t use the generic LinkedIn Invite. Take the time to craft a personal invitation to connect, and make sure to send a thank you follow-up if they do. 4. Most Companies are on LinkedIn Almost every large company has a profile on LinkedIn. Use this fact to your advantage by doing something called “Circle Prospecting”. In this technique, you draw a radius around one of your listings that includes at least 5 mid to large sized companies in the area. Then using LinkedIn Search features, find lists of employees of those companies in your area. You can then reach out for a connection, or direct message them a video of your listing. You may find in some cases the HR or even the RELO Director (in larger companies) and these are excellent people to reach out to and ultimately make into first degree connections. Bottom line: People who work nearby, may want to buy nearby. 5. Repurpose Your Website Blogs as LinkedIn Content Many Brokers have understood the benefit of regular content production and already have some staff creating or curating content on a regular basis. Now let’s add LinkedIn to the list of places that you publish this content. Use the long form publishing feature of LinkedIn to republish the entire piece on your company page. Then have your agents publish links to it on their personal pages, expanding it’s reach. Make sure to monitor for comments and those who engage with the content are likely to be worthwhile business contacts. Use LinkedIn To Increase Leads Now With such a relatively high conversion rate, some time spent cultivating LinkedIn is a worthwhile activity for your agents and your brokerage. It will take some effort to engage consumers and get leads through LinkedIn, but having another source of quality leads isn’t an opportunity you want to pass up in your quest for growth. Of course, LinkedIn is just part of an overall lead farming strategy to bring leads directly to your team. At Weichert, we have an extensive and comprehensive lead strategy that all our affiliates have the ability to plug into. From tools and systems that work, to the support to help implement them, if you want to get to the next level of success, talk to our team to see what we can do for your business. Learn more at weichertfranchise.com or call 877-746-2067. Original content posted on https://www.weichertfranchise.com/blog/5-things-you-can-do-on-linkedin-to-increase-leads/ It’s a crowded real estate market out there. Between independent brokerages and national brands, there are a lot of options for agents and potential buyer or sellers. What’s going to influence their decision and make you stand out? Maybe it’s a good reputation for performance and service; maybe it’s how often they see your signs in the neighborhood or wherever they travel or how often they see you in advertisements. As an independent broker, how do you compete?
Recruit Effectively Agents are subject to the same perceptions as consumers when it comes to the power of a well-known real estate brand in their market. They may feel that the bigger the brand, the better the marketing, support and lead generation will be to better support their efforts and lead to greater earnings potential. What’s really important, though, whether you are affiliated with a big brand or not, is that you can provide value to your agents and offer a positive, supportive environment in which they can thrive. Equally important is having a recruiting strategy and the materials to attract recruits to you. You create value by providing them with tools, training and leads to help them succeed. Recognize their accomplishments. Encourage a culture of support and have a little fun! Demonstrate Your Value Sure, there are a lot of discount brokerage options out there, but that puts pressure on profitability. Consumers are willing to pay for full service, but it’s up to you to demonstrate all they will get for their money. Make sure you have a dynamite listing presentation that shows them everything you and your agents will do to sell their home. Make sure that you have the right marketing and online programs in place to support clients’ listings and purchasing needs. Provide references and testimonials of satisfied customers. Do what you say you will do, be responsive and over-deliver on your promises. Make sure your marketing materials are professional and impressive. People like to be part of something positive. Do all these things well and you will draw in buyers, sellers and agent recruits alike without having to give away the store. Build Your Brand You must spend time and effort to build a brand that reflects your brokerage values and services. To attract buyers, sellers and recruits, people need to know who you are and what you stand for. Here are a few suggestions for brand building:
Differentiate Your Brokerage Recruiting effectively, demonstrating your value and building your brand will help you carve out a place for yourself in your local market and stand out. It can be hard to do this effectively on your own. Fortunately there’s an easier way through franchise affiliation and not all franchises are alike. A franchise model like Weichert provides you with recruiting strategies, materials and support to effectively compete for recruits, provides materials and guidance for demonstrating your value to consumers and has the recognition and support of a national brand that you can easily plug into your market and leverage. If this sounds like something you could use to power your brokerage, contact Weichert Real Estate Affiliates, Inc. today to see how we can help. Call 877-746-2067 or learn more at weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/real-estate-marketing-tools/differentiating-your-brokerage-in-a-crowded-market/ When competing for a listing, every Agent wants to maximize their commission. However, in an age of discount brokerages and easily-accessible online information, clients are often left wondering whether they are getting the best value. “What exactly am I getting for my money?” they may ask. This is where having a solid listing presentation can be as good as gold. By clearly demonstrating to your clients the services you will be providing, outlining a clear marketing plan for their home and the expertise you bring to the transaction, any questions in their mind over the commission go away and the only question left is “where do I sign?”
But having a good listing presentation shouldn’t stop at your own listings. Creating a solid listing presentation is an important tool to have in your brokerage to be used by all your agents. Not only does it avoid each agent having to recreate the wheel, but it ensures all the agents within your brokerage are communicating a consistent message to the clients in your market and gives you something to provide brand new agents to help ensure their success. So how does your listing presentation stack up? The Keys to Overcoming Objections It is up to the listing agent to present themselves in a way that makes it clear that there is a world of service a client gets with a full-service brokerage. There is also a world of things that can go wrong with companies selling properties on cut-rate commissions. It is up to your agents to really lay it out for them. Here are some ideas to incorporate into a listing presentation template that clearly show the client all your agent brings to the process:
Agents appreciate having a listing presentation template that incorporates this type of information to help sell their services and is packaged in an easy-to-follow, attractive format. At Weichert, one of the most highly regarded tools used by its affiliates is the DOORS listing presentation. The Weichert presentation can be easily customized online and creates a powerful visual presentation that showcases a client’s home through photography, outlines all the support resources from the brokerage available to support the seller, provides a comprehensive plan to market and promote the home online and in the community and more. In addition, it promotes the agent, demonstrates their value in the process and helps them maximize their commission. The agent can have the presentation bound or present it electronically depending on what will be best received by the client. When put up against competitive listing presentations by other agents, the Weichert agent walks away with the listing more often than not. It’s a big step in getting potential sellers to understand what a full-service brokerage is all about. Maximize the Agent Commission. Maximize Your Brokerage’s Bottom Line.Sellers want a deal, but they also want to make sure their biggest asset is in the best hands. Give your agents the tools to give them confidence in their worth by demonstrating extraordinary market knowledge and the ability to provide high-quality service. By helping your agents maximize their commission, you help your bottom line. It can be difficult for you to find time to develop the right tools for your agents, such as an effective listing presentation. As a Weichert Affiliate, you get access to a suite of proven marketing and sales tools which are always being refreshed, so you don’t have to reinvent the wheel. This leaves you with more time to manage your brokerage. If this sounds like something your business could benefit from, find out more. Call 877-567-3350 or visit weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/demonstrating-value-the-power-of-a-good-listing-presentation/ Your bustling independent brokerage is a testament to how hard you’ve worked to be known as an expert in your local real estate market. Still, it’s hard to keep up with new real estate laws, tax changes and the ever forward march of technology and digital strategies while running your daily brokerage operations. You can’t expect to know everything. That’s where having a solid support network of other brokers and real estate experts can really help. In fact, a Real Trends study indicates that independent brokers without a network do less in sales than brokerages affiliated with their larger franchised competitors who have broker networks (8.7 percent versus 10 percent or more of total sales transaction volume).
Your Broker Network Helps You Grow As a broker, connecting with others is an integral part of running a real estate operation. Having a tuned-in network of peers and industry partners to depend on is an invaluable asset when you need to keep up-to-date, seek expert answers, or require help problem solving. You may even find a mentor to help coach you toward better efficiency and a more rewarding, balanced life. These associations can also increase sales when you show your own knowledge and trustworthiness. Buyers and sellers may be referred to your brokerage and exclusive listings shared for faster sales. Broker Networking Strategies Independent brokers all face similar challenges that can be resolved together on national, regional or local levels. Different networking strategies get different results. Try a mix of these four ways to associate with other independent brokers and real estate partners and build your broker network:
Overall, broker networking is a challenge for the independent. This is where being part of an established national brand can give you a leg up. The right affiliation allows you to simply plug in and offers a sixth way to build a support network. Weichert affiliate Brokers for instance, enjoy a built-in broker network that connects them to hundreds of affiliates across the country. They enjoy regional and national opportunities to meet both virtually and face to face through events like our “Saw Session” workshops, regional Broker Council Meetings, Management Academies and national conferences, not to mention active Facebook discussion groups and advisory meetings. Plus, Weichert Workforce Mobility, our top-rated relocation company, offers affiliates the opportunity to qualify for relocation leads. Because we foster a community of support and sharing, members are very comfortable just even picking up the phone or emailing one-on-one to get advice, share ideas, bounce things around and share referrals. The family-like support that brokers receive as part of the Weichert system is one of the biggest reasons affiliates join us and stay with us. Get Expert Advice When you just don’t have the time to be an expert in every part of running your brokerage, having a network of peers and industry experts can be invaluable. But don’t just take our word for it, see what Weichert Affiliate Julie Fugate has to say about having comprehensive support.. Don’t feel like you have to go it alone. You can still run your own business while benefiting from an affiliation with a larger system. Learn more at weichertfranchise.com or call 877-957-9692. Original content posted on https://www.weichertfranchise.com/blog/six-ways-network-fellow-brokers/ |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
July 2020
Categories
All
|