Running a real estate brokerage is a rewarding business. You can do things your way from choosing a name and a location, training and mentoring a team, and driving your marketing. You know you’ll never forget the excitement you felt when your sign was hung outside your brokerage for the first time. You made the transition from motivated sales associate to independent business owner and with that, comes a necessary shift in your thinking, and your actions.
The Salesperson Within Most of the independent brokers we talk to were excellent sales associates. It’s why they made the move to being a broker. But a few years in, too many of them are still actively selling their own listings on a day to day basis. If this describes you, you have to know that you’re limiting your brokerage growth by continuing to actively sell. Before you hung your sign, the inner manager in you should have begun to change your focus from selling, to the process of managing. This means recruiting both experienced and promising new agents, and figuring out how to make them successful. Sure, it’s hard to break away from selling homes. After all, your sales prowess paid your bills all these years, but now it’s time to use your expertise to help other agents succeed and increase your bottom line. Salaried or contracted specialized administrative employees can help ease your work load and move you away from directly working with buyers and sellers to focusing on increasing agent transactions. The Case for Letting Go Many brokers mistakenly believe that they can’t stop selling or they won’t have the revenue to continue their operations or sustain their own income level. Inevitably this feeling is really due to another issue: you don’t believe your staff is able to do it as successfully as you. While this may even be true, if you want your brokerage to continue to succeed and grow, you need to invest in addressing that issue, not out meeting sellers to get listings. Train your agents to sell like you do, recruit new agents, and resist the temptation to slide back to old ways. Do that and everyone will reap the benefits and financial reward. In fact, non-selling brokers typically earn more than those that continue to sell after opening their own brokerage. National Association of Realtors member profile for 2015 showed that managing brokers who solely took charge of their brokerage earned a median annual salary of $102,200 as opposed to $86,400 for brokers who also were in the field listing homes and/or working with buyers. Handle Business Details Think back to when you were working for another brokerage as a salesperson. How do you think everything ran so smoothly? Through the broker’s hard work on the various day-to-day activities of running the brokerage as a business. Or maybe it didn’t run smoothly, because the broker was too focused on their own selling or not invested in developing their agents. Similarly, your mindset should only be on overseeing business details, such as continuing to foster your business and your brand to help agents get a leg up on the competition and your brokerage keep its integrity and sorecuieputation, among a slew of other operational tasks. If you are overwhelmed with the sheer number of tasks involved in managing your own brokerage and need a roadmap, you can consider an affiliation with a national real estate brand like Weichert. Our affiliates have the advantage of a blueprint for running a successful real estate brokerage, complemented with many broker tools to help handle business operations, marketing, recruiting and training that points you to the activities you should be working on for success. Build A Better Life When your entire brokerage is run seamlessly as a business, you are making a better life, not just for you and your family, but for all your agents. A successful brokerage means you can confidently take the family on vacation, knowing that the systems and people you’ve put in place will handle affairs while you are away. Weichert has helped hundreds of brokers build the business of their dreams, contact us today at 877-567-3350 or online at http://weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/real-estate-agent-recruiting/build-business-let-agents-sell-listings/
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Leads are the backbone of your brokerage. Good leads keep existing agents productive and are a draw for new agents. With 92 percent of buyers using the internet in their home search, according to NAR, brokers using smart website visitor conversion methods have a competitive edge in the cultivation and generation of leads for their teams.
Website Traffic to Leads Let’s say you’ve been diligent about your advertising and your team is actively working multiple social media channels to promote their listings and your brokerage. You are monitoring your website analytics and you can see a healthy rise in website traffic from your efforts. While you may be getting website visitors, how many visitors complete your contact form or, better yet, directly contact you by picking up the phone or sending an email? Converting visitors to real contacts through your brokerage website is one of the most cost-effective methods of generating leads. In digital marketing, we look at the ratio of unique website visitors to contacts, over a period of time, and we call that your “conversion rate”. Too many brokers leave money on the table by focusing exclusively on advertising, and not the more subtle art of optimizing your website’s conversion rate. Steps To A Better Conversion Rate Increasing and optimizing your conversion rate isn’t rocket science. In fact, in most cases it’s just applied common sense. But done correctly you will build a better conversion rate and help ensure a steady flow of clients by using a few tried and true website marketing principles:
Finally, always remember that when you get that contact, you need to be ultra-responsive. Think minutes and hours, not days. The digital world is one of instant gratification, if not by you, then it will be by your competitors. Lead the Way on Conversions To win in real estate, you’ve got to do it all. In the digital case that means both getting the website traffic, and getting the contact from either a form, a phone call or an email. The more website visits turn into actual leads, the more the cost of creating and maintaining your site and buying advertising, pays for itself with increased sales for your agents. Don’t neglect the last piece of the puzzle, convert! If you don’t have the type of resources outlined above to put into your website, you can still effectively take advantage of online consumer traffic by aligning yourself with someone who does. At Weichert, we make a significant investment in our website, Weichert.com and have the resources to continually optimize its results. Our digital advertising and marketing strategy drives over 3 million visitors to weichert.com every month*, making it one of the top independent brokerage sites in the country and continually driving leads to our call center to connect with agents. It’s one of our key benefits to our affiliates. To learn more about how this could fit into your business plan, go to weichertfranchise.com or call our team today at 877-567-3350. *Google Analytics, January 2017 Original content posted on https://www.weichertfranchise.com/real-estate-broker-marketing/website-converting-visitors-leads/ 2/20/2018 Understanding The Difference between Facebook And Instagram For Real Estate MarketingRead NowSocial media has taken over marketing in recent years, with 69 percent of the public using social media of some sort. You may do all your brokerage’s social networking or elect to turn that over to a marketing specialist. Whatever you choose, it’s imperative that you understand the demographics of each social platform to wisely spend your marketing time and money, while carefully branding your brokerage.
Facebook has emerged over the last 13 years as a powerhouse among the social networking platforms. According to Pew Research Center’s Social Media Fact Sheet, 68 percent of adults in the United States use Facebook. Facebook acquired Instagram—a newer social site—in 2012. Its use is becoming more popular at 28 percent of U.S. adults and amassing over 800,000 users to date, trailing far behind but still second to Facebook. Part of Instagram’s growing popularity is the ease of post and paid ad sharing between the two sites. Facebook Friends Facebook may already be central to your marketing plan for its wide range of demographics and the sharing of all types of media—photos, messages and video—across desktop, mobile and tablet formats. Its use is split almost evenly between males and females. Many view it as a networking forum for older adults, but that’s not a well-rounded picture of this versatile site. While Facebook does attract a larger share of the over 49 crowd than other social sites, Pew Research Center’s data indicates that ages 18-29 are big Facebook users (88 percent) with those ages 30-49 close behind in usage (79 percent). Content should be engaging in more than one way, so create a mix of videos, images, information and calls to action that elicit user interaction to get followers. A little tasteful fun goes a long way on Facebook. Instagram Images Facebook purchased Instagram back in 2012, and it has retained most of its unique nature. Both social sites share photos, videos and messages, but Instagram features images first and foremost, allowing the user to add numerous digital filters, as well as use image hashtags and geotags. You can create your own hashtags for events, open houses and more to gain traction. Since December 2017, users can follow hashtags, so your image hashtags need to be relevant, retain your style, and be interesting to grow your followers. Instagram’s newest rollout—Stories—is a Snapchat-like feature that is quickly growing in popularity. Instagram is primarily intended for use on-the-go with a smartphone, appealing to younger users. In fact, Instagram’s core users are ages 18-29 (59 percent) with a higher percentage of women of any age favoring the site. Ages 30-49 make up 33 percent proving this network is a haven for those ages 49 and younger. As a real estate broker, structure your Instagram posts around interior design, as that is a favorite topic on this platform. Has a local or national celebrity viewed a listing or sold a home using your brokerage? Snap a photo and post it (with permission), as celebrity and entertainment posts are hot. Visual consistency and imagination go a long way toward building your Instagram following. Stand-Out Instagram Marketing Instagram is all about the aesthetics. To leverage marketing on Instagram that plays to your brand and brings in sellers and buyers, it helps to study a few real estate accounts of those who are rocking it in the world of Instagram marketing. Here are some tips to help individualize your brokerage on the Instagram platform:
Play Off Each Other Instagram is a logical choice to add to your marketing arsenal to attract more of the on-the-go Millennial masses and even some older groups. As they play off each other, using Facebook and Instagram together equals a robust social sales strategy. At the end of the day, a consistent approach to social media usage is just one part of your marketing and sales strategy. At Weichert, we have the systems that can help you pull it all together. Contact us at 877-533-9007to learn more or go to weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/understanding-difference-facebook-instagram-real-estate-marketing/ Successful brokers are always searching for the right tools to automate systems, save time and increase productivity and income, which doesn’t occur until each system is firmly entrenched in your overall brokerage procedures. The tool may be a new recruiting and retention software for accountability, a CRM system that better fits your growing brokerage or high-quality, easy-use digital marketing materials.
Consider Your Goals Before considering any new tool, keep in mind your updated brokerage business plan and the goals you intend to achieve this year. Ask yourself what tools will put you ahead of the competition? How can your agents’ productivity be transformed? What will improve the buying and selling experience for clients? Any systemized tool needs to work exactly as planned to either help you, as broker, improve productivity or your agents reach higher performance figures in less time, all while ensuring improved client satisfaction. New Tools Take Time Getting a new tool up and running is an incredibly time-consuming task. Time for a busy broker is already a precious commodity, but it can feel as if it’s at a premium when attempting to incorporate a new tool seamlessly into your current system, which may take weeks or months. Think back to the difficulties of setting up your own brokerage and what it took get software and systems set up. You’ve no doubt learned from your previous experiences and know the effort it takes to incorporate any new tool. The steps from research to use may flow like this:
Don’t Have The Time? Stop The Guesswork While there are brokers out there who can do this successfully on their own, it can be a real challenge for the average small independent brokerage owner. If you want to compete and stay ahead from a technology standpoint, an affiliation with a larger real estate brand can really help and offer a solution. They have teams of resources working through this every day. So while you are focused on running your brokerage, they are researching, vetting and testing out the next best thing to make running a real estate business easier and more productive. Weichert, which offers its affiliates proprietary digital tools, is a great example of how affiliation helps take away the guesswork in many areas. Its years of research into systems that work mean that all the tireless research and functional testing of new tools is unnecessary on your end. Plus, Weichert provides the training needed to make the best use of their technology inside a proven system for success. Weichert’s numerous tools position you at the forefront of your area and assist with:
Build Momentum Before Tool Launch Whether you choose to go it alone with a new tool or system or affiliate with a company like Weichert that offers time-tested ones, know that you need to build momentum in your brokerage around agent tools prior to the roll out. Create a bang around the launch to keep agents interested in what it can do for them, as most will be skeptical that its use will improve their work. Pick a super user (that may be you) to train all users to fully unlock all the features of the new tool so all have the chance to achieve success. Above all, keeping your arsenal updated and fresh is important in maintaining your value as a brokerage to retain your agents. Why work harder than you should? Contact Weichert at 1-877-533-9007to learn how their cutting-edge tools can help you exceed your business goals in less time. Original content posted on https://www.weichertfranchise.com/blog/right-tools-agency/ The New Year came fast and is already in full swing. Did you make any resolutions? It’s important to maintain your focus on where you want to be in 12 months. Continue to take the lead and decide what direction you want to move your brokerage toward this year. Just as in your personal life, January is a good time to set goals for your brokerage to help you stay motivated and to reinvent yourself a little bit.
To improve your bottom line and keep your agents in the forefront of their market, consider ringing in these five New Year’s resolutions for your brokerage: 1.Create Buzz Around Your Brand Think about your marketing plan for the year. After all, marketing should create buzz around your brand and should be well thought out and budgeted into your business plan. Use the amount of an average transaction commission as a base for determining how much you can comfortably spend this year. You want the most impact at the least cost. Whether that’s an ad highlighting your listings or a glossy ad in a regional or national magazine showing off what sets your real estate brokerage apart from others, your spending needs to build awareness, bring business in and grow your brand. As marketing is so crucial to business growth, Weichert® advises having a well thought out brokerage marketing plan in place each November for the following year. 2. Track Numbers Differently Every successful broker knows their numbers. Do you? It’s important to track sales, of course, but following the numbers of all your agent activities—new listings, buyer consults, open houses conducted—shows patterns that may suggest a change is needed to increase income. Keeping your agents accountable for their activities using hard data like this leads to better performance. 3. Introduce A New Technology Application Technology is ever evolving and is an indispensable part of the modern real estate enterprise. Try introducing new technology to your agents that can make showing listings easier in real time. For instance, Periscope is a live-streaming video application launched in 2015 that can be used from any smartphone to simply broadcast virtual open houses for those purchasing from a distance. Best of all, the app is free to use. 4. Use A New Marketing Tool It can be time-consuming to keep up with the latest marketing tools, but it’s important to remain competitive. We all use hashtags in our social media posts, but how do you know if your choice of hashtags is effective? This year, try Keyhole, which provides analytical details on various hashtags, including impressions, demographics and sharing. 5. Better Project Management Recruiting, training, checking budgets, answering agent questions, reviewing contracts and many other tasks must be completed to keep the office efficiently running. Simplify big projects and tasks with Todoist and save time. Used on over 10 platforms—web browsers, mobile devices, desktops, inboxes—and with lots of special features, projects and tasks on this application can be scheduled, broken down into manageable parts, and even shared and delegated to your office manager to keep you both in check. There you have it, five New Year’s resolutions to implement into your real estate business plan for 2018. Use of these resolutions can help you increase sales through smarter marketing, keep your agents accountable and productive, and, best of all, save you time. And if you are looking for one centralized solution to help you implement these types of resolutions, consider a franchise affiliation. Affiliations with a national brand such as Weichert® can offer you help with branding, tracking your numbers and have teams dedicated to researching and implementing new technology and marketing tools, so you can spend time managing other aspects of your brokerage. Final Thoughts New Year’s resolutions can be hard to keep, but your ability to set and keep some around your business goals are an opportunity to reinvent pieces of your business in the New Year and take it to new heights. At Weichert, we know something about reinventing real estate brokerages, it’s what we help owners do. For more information about becoming a Weichert franchise and its benefits, contact a member of our team today at 800-533-9007 or weichertfranchise.com. A Healthy and Happy New Year to us All! Original content posted on https://www.weichertfranchise.com/blog/five-new-years-resolutions-brokerage/ As a real estate broker, it’s expected that you know a lot about the business. The success of your brokerage is directly tied to your knowledge and experience. From picking a commercial location from which to run your business, to hiring new and seasoned agents, to marketing, you run it all. You keep abreast of changes in financial and real estate newstrain and carefully study market hot sheets each morning.
What New Agents Don’t Know But how do you impart your sales and marketing skills and expertise to new agents who may be eager, but still have a lot to learn? These fresh-out-of-school agents have a general real estate education, but don’t know the first thing about what it takes to work in the business—generating leads, doing a CMA, writing a contract or even basic marketing. By now you know what new agents consistently need to learn and can coach them on those topics. While teaching them real estate best practices can be a drain on your time, you understand that new agents can only be producing agents with the proper training. Taking the time to educate new agents toward success means they have a better shot at being the 13% who succeed, rather than the 87% that fail within five years in the industry*. But if you don’t have a dedicated trainer, where do you start? Create Q&A A question-and-answer format is a fun way to train agents new to the business. Create answers to the most often asked questions you’ve heard over the years. Keep your answers clear, simple and to the point to make it simple for agents to grasp the concept and easily act. Questions to answer may include:
Make Training Accessible Share your expertise with new hires in an accessible YouTube video or other digital platform. To make the information easier to learn, shoot a short video for each question. Doing a training video, for instance, is a good delivery method that frees up your time. You can create the material, upload and use it to train many agents with no extra work on your part. Just create updates as information changes. If you are lucky enough to be affiliated with a large real estate brand like Weichert, you may have access to some of the best real estate marketing tools in the industry like an online, e-learning center, which provides a wealth of material on important training topics. Best of all it is available 24/7. Motivate For Longevity Knowing how to attract and funnel leads, how to acquire listings and how to write a contract are all key parts of any real estate business. But, as all brokers have experienced, agents often have slow times or difficult buyers or sellers. Think back to what it was like when you were just getting started as an agent. What was that bit of wisdom, quote or daily affirmation that you’ve never forgotten and still use today? Share what keeps you going each day with your new agents to teach them the art of motivation. It will help keep them in the game for the long haul. There is of course, an easier way to train new agents that works around the clock every day, so you don’t have to–that is affiliating with a company who invests and provides you with these training resources. Weichert® realizes the relationship between education and success, and offers a full suite of training programs for new agents. These include an online university and ongoing interactive training sessions to get agents up to speed fast and keep them current with best practices. Call Weichert® at 877-533-9007 to learn more. *NAR Survey 2014 https://weichertfranchise.com Original content posted on https://www.weichertfranchise.com/real-estate-coaching/training-new-agents-tap-best-resource/ As an experienced real estate broker, you’ve spent your time in the trenches as an agent doing whatever you had to do to create buying and selling opportunities for yourself. How do you help your agents approach their business with the same level of excellence? You can probably think of instances where buyers or sellers slipped away because follow up was a little late, or even non-existent. Perhaps some competitor was just a bit quicker on the draw or had the right message at the right time and so a nice opportunity quietly disappeared because there wasn’t a safety net to ensure that it didn’t.
At Weichert we are razor-focused on the nurturing of leads and we can confidently say that ability to keep leads warm until they are ready to act comes down to exactly two things: responsiveness, and follow up. The Definition of “Responsive” In An Online Age If a client has taken the time to make contact by phone or through the internet, that’s a big step toward opportunity. What they want is to speak to someone, and generally the first person to do that will have the best opportunity to work with them. While online leads now bring most new business opportunities, studies have shown that online leads go cold incredibly fast. A study by Harvard Business Review shows that companies that contacted leads within an hour of receiving them were nearly 7 times as likely to engage with the lead vs. companies that took just a ½ hour longer—and more than 60 times more likely to engage with the lead than companies that waited 24 hours or longer! When you look at how leads are handled by your office and agent team, there are a few questions to ask:
If you don’t have a good real estate lead-handling system in place for your brokerage or know how well your agent team is keeping up with incoming leads, you could be letting good opportunities slip away. This is an area you may want to look at bolstering within your brokerage. Large real estate brands often centralize their contact handling to ensure all of these scenarios are addressed and handled in a timely and efficient manner. Weichert for instance, has a national call center which responds to internet and phone leads typically within minutes of receiving them. The leads are pre-qualified by our trained representatives and then immediately forwarded to qualified agents across the country for follow up. This occurs 12 hours a day, 7 days a week. By having this contact occur promptly, and screening for only the serious inquiries, our system creates the right first impression, and does not waste agents’ time with unqualified buyers or sellers. It is an invaluable resource to our affiliate brokerages. In Part 2 of this topic, we’ll talk more about what happens after you make that first contact with a prospect who perhaps isn’t ready to move forward. How do you insure that you are the one that is there when they are ready, and how do you maximize the value of that contact in the meantime? Stay tuned! If you are a growth-minded broker looking for other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert® franchise team today. For more information visit https://www.weichertfranchise.com Original content posted on https://www.weichertfranchise.com/blog/dont-let-leads-go-cold-part-1-responsive/ In 1996 Bill Gates, founder of Microsoft, famously said “Content is King”. While his vision has taken some interesting twists and turns over the years, the basic idea is now well-established. The development of content as a tool for marketing businesses of all types contributes heavily to the millions of content pieces published on the web every second.
For brokers however, contentmarketing has been a double-edged sword. Where do I publish, what do I publish, and how effective is it for the time I’ll spend doing it? These are all great questions, with some surprising answers from the marketing experts at Weichert. What Is Content Marketing?Content marketing is about creating and sharing different types of information online (i.e. videos, blogs, Tweets, and so forth), that is aimed at creating interest around products and services without trying to directly sell to the reader. For example, a real estate broker might post content about maintenance-free gardening, remodeling or decorating. They may conveniently include a couple pictures of the listings they have to illustrate and link the post back to their office website. This creates a nice little funnel back to the brokerage on a subject that creates local brand awareness, whether readers are currently interested in home buying or not. But is this kind of thing effective? In fact, recent studies show that it is not only effective, but it is becoming even more effective as more and more customers turn to the Internet to do research. Leaders in content marketing for a given subject experience stronger brand recall, 7.8 times more website traffic, and conversion rates that are 6 times higher than their competitors (Source: Aberdeen). What’s more, content marketing isn’t affected by ad blockers – a distinct advantage when you consider that 200 million people now use them to block Internet advertising. Online Content Marketing for your Brokerage Perhaps the best question is not whether it works, but what are my options for getting a content marketing program going with limited time and budget?
Content Marketing Benefits from Having a Plan Online real estate marketing using content is a different ballgame than traditional advertising, but when the two are brought together through a comprehensive and targeted strategy, brokers have a powerful and highly functional means of connecting with customers and generating quality leads. At Weichert we believe that this can be a powerful complement to the lead generation systems we provide to franchisees and an important part of your overall formula for success. If you are a growth-minded broker looking for other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert® franchise team today. For more information visit https://www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/generate-leads-content-marketing/ “Commit to CANI! – Constant And Never-ending Improvement.” – Tony Robbins
If you ask any expert, there are a range of elements that must be present for a business to succeed, whether you are a real estate broker, CEO of a Fortune 500 company, or just starting out on a new venture. Some of these are easy to think of:
Others are more industry-specific. But don’t forget the driving force that brings these elements together–the glue of any growing business–which is positive energy and a can-do attitude. What Is Positive Energy? It may sound like something right out of an alternative lifestyle book, but it simply means having the right attitude. When you see nothing as an obstacle, but rather challenges to be overcome, you become that positive force that drives your brokerage forward. Think of leadership as a responsibility to inspire, not just give commands. This mental shift will affect everyone in your brokerage including:
A positive, energetic attitude has that same effect on anyone you meet, drawing their most positive selves to the forefront. With a brokerage team aligned with your vision and this kind of positive mindset, there is very little you can’t accomplish. Most successful business owners use this “can do” approach towards their professional goals, allowing them to achieve maximum effectiveness and results in the delivery of their products and services. Even if you’re more of an Eeyore than a Tigger, you can learn just a few behaviors that will make a big difference at the office and in all your interactions. How Does Positive Energy Influence the Workplace? An attitude shift is not about being unrealistic or seeing the world through rose-tinted glasses. It’s about creating a culture where achievements, success, innovation, and improvement CAN happen and are celebrated. The interesting thing is that studies have shown that simply by achieving this mindset, business owners receive the following benefits:
This is especially important for brokerages with a less experienced team. With a leader setting the standard for positivity and creating a safe work environment where it’s ok to fail once in a while, your team will strive to accomplish goals more effectively, regardless of their formal experience.
Increase Your Can-Do Attitude, Increase Your Results As a successful broker, you’ve already learned how to keep your team happy. But why not kick it up a notch? You don’t have to start dancing down the aisles, but many times it’s small things like choosing to coach, instead of criticize. Celebrate the positive, can-do attitude of others on your team. At Weichert Franchise, developing positive team dynamics is a cornerstone of our philosophy and an attribute of our most successful brokers. For more information on how Weichert Franchising can be a positive force in your business, visit https://www.weichertfranchise.com/. Original content posted on https://www.weichertfranchise.com/blog/attitude-power-positive-energy/ There’s one thing for certain about the real estate industry–there is no shortage of gadgets, downloads, software tools, or marketing services targeted to brokerages. And as a broker, it’s easy to get distracted – you’re afraid you’ll be left behind if you don’t take advantage of the latest and greatest thing out there. At Weichert®, we call this “The Shiny Penny Syndrome”.
Essentially, this occurs when a company jumps to chase a shiny, new opportunity, service or product instead of focusing on mastering the basics of running a business. Often, these products and services offer to make your lives easier by saving time, helping to maximize efficiency, effectively marketing your brokerage, getting more listings or even helping your business survive the latest economic crisis. It’s important to learn to navigate this minefield, if you are a broker looking to grow in a challenging housing market. There are so many shiny pennies out there that it’s easy to end up jumping from one promising new real estate tool or marketing idea to the next in an increasingly rapid and costly cycle, while the core elements of the business like how to recruit, write an effective business plan, maximize agent production and monitor key performance indicators get less attention than they deserve. These shiny pennies are marketed so well and with such urgency that brokers often forget to ask pivotal questions like “How will it fit in with my current business goals?”, “What real results will it bring?”, “Where will I go for support?” and “What operational changes will be required in order to actually get the benefits of the product?”. Most Brokers know they must adapt and innovate to stay current and effective in an ever changing landscape. The real challenge is knowing how to balance innovation with the basic activities and systems needed to run a successful brokerage and build a business. Innovation With Purpose A key to successful innovation is to focus on the benefits to your core customer and core operations, rather than innovating for multiple seemingly attractive, trendy options. Important questions to ask when considering a new product, technology or marketing service include:
Strategic growth through planned and proven marketing for brokers One of the things an affiliation with a credible Real Estate Franchise Company can provide is a guide who can steer you to the best of real estate innovations while keeping your business plan on track. The Weichert System gives you proven, productive systems, technology and activities to implement for nearly every aspect of your real estate business, including real estate marketing, selling systems, recruiting, a lead system and business management. With comprehensive training, ongoing support and expert coaching from our real estate professionals and a parent company with first-hand brokerage experience, you’ll feel relieved knowing you have people in your corner. You’ll never have to go it alone again. Our support staff will work with you to map out a road to growth. At Weichert, we’ve already paved a road for success. All you have to do is take it. Visit us today at https://www.weichertfranchise.com. Originally posted on https://www.weichertfranchise.com/real-estate-broker-marketing/dont-let-brokerage-get-caught-shiny-penny-syndrome/ |
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