Is your real estate agency growing? Chances are, you’re focused on issues related to commissions, marketing/advertising, agent training and inventory, all of which affect your ability to recruit and keep good real estate agents. But one thing brokers often forget to invest in is the culture within their brokerage and how it affects both agent retention, real estate agent recruiting and productivity.
What keeps agents with an organization? Money is often named as a key motivator for retention. However, at the end of the day, it comes down to much more than that. Feeling like they are part of something bigger than themselves, creating a positive environment that is both supportive and respectful and fostering a management team that is engaged and interested in the growth and success of its agents—just to name a few. Money will work for a little while, but to retain people long-term, it’s important to pay attention to the culture you are creating for your office. When agents are motivated and happy, it extends to the experience their clients have, too. And that’s good for business. What Makes For Great Brokerage Culture? Workplace culture is essentially the personality of your business: the environment, attitude, expectations, and ethics that you want to foster to achieve your business goals. While successful brokerages vary on the details, they all have one thing in common: a supportive and positive company culture. And the more unique you make it, the harder it will be to find it somewhere else. In a positive company culture, creativity, energy, enthusiasm, and teamwork are encouraged. And while all brokers aren’t Tony Robbins, you don’t have to be in order to make your business a place good agents want to be. When we coach our Weichert® franchise brokers, these are some of the things we help them focus on:
Your business benefits from the passion, productivity, and loyalty that results from the consistent application of these principles. Creating a positive, fun and productive workplace doesn’t just happen by chance. There are many things a broker can do to foster a great environment that will create the kind of buzz that brings agents to your door. If you have a vision for your success that includes listening, learning, and working differently than your competitors, you just might be next Weichert Franchise success story. Contact our team to learn more, visit https://www.weichertfranchise.com.\ Original content posted on https://www.weichertfranchise.com/blog/yes-culture-matter-starts/
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