You were probably a top agent for years before you opened your own brokerage. You had a gift for understanding and relating to people and you’ve got real estate sales down to a science. You’ve mentored new agents and worked on solutions to close complicated transactions with other seasoned agents. You understand how a brokerage works and the daily ins-and outs of business management. Despite this, you may be frustrated with the rate of your growth, and the seemingly endless effort required to achieve it.
A key part of a successful brokerage is having the right infrastructure in place. It’s a challenge to build without a good foundation. While some of these may sound familiar, it never hurts to assess where you have solid resources and what areas you still need to strengthen. Let Your Agents Sell Perhaps the most difficult transition for new brokers is the move from awesome salesperson to business and people manager. The urge to continue in your most familiar role is both strong and sometimes seems financially necessary. If you are really going to be successful however, you have to fully embrace the additional and different responsibilities that come with being an established broker. This involves business management operations and strategies that have nothing to do with selling, such as building and utility management, employment laws and legal issues, technology usage, agent and office management, contract negotiations and of course, recruiting. The message here is simple but bears repeating: while you can train and coach your team for higher productivity, leave the day to day selling to your agents. Hire Support Staff and Contractors It’s hard to do everything well. And you probably can’t afford to put an employee on the payroll for every specialty need you have, at least initially. Instead, hire specialized support staff to set up and handle business systems you are less familiar with or need assistance with occasionally. For instance, initially bring on a part-time bookkeeper and office manager who can help with daily administrative and business tasks. A marketing specialist or consultant can provide brand expertise, manage social media content, keep your website fresh and promote your business. Develop good relationships with outside contractors for other work that you may not want to bring in-house. Regular meetings with a trusted accountant sets up correct financial systems your bookkeeper uses and advises you of tax and employment issues. Your computers, network, data security and marketing technology, should be in the hands of a trusted IT company who is responsive to your needs. Develop Operational Policies and Procedures Often brokers do not take the time to formally write out their processes and procedures. This document avoids confusion and misunderstanding with your agents and support staff. Detailed topics should include employment contracts, general office policies, records management, trust accounts, broker relationships with consumer (agency, facilitator, etc.), as well as ethical policies, grounds for termination, safety and crisis information. You’ll also want procedures related to marketing and promotion to ensure your brokerage is represented consistently in the market and in compliance. Get Cutting-Edge Technology The right equipment and software takes time to research and test, but is so crucial to the success of your agents and brokerage that a regular review of these systems is critical for brokerage management. Technology is at the core of your ability to get and manage leads, track transactions and schedule appointments. Sometimes having a trusted partner for technology selection and training can be a huge relief for the busy brokerage. Stay Compliant Brokers must keep up-to-date with local, regional, state and federal real estate laws, but also understand employment laws and follow legal hiring practices to stay in compliance and avoid liability issues. While the local MLS will provide many standard sales forms to help you stay in legal compliance, other forms may be needed for special situations. That’s where a real estate attorney who is a trusted partner in your brokerage business operations comes in handy to provide non-transaction related legal assistance and advice. Practice Good Business Management Having a business plan is essential to any successful brokerage. Make sure you write one every year, which includes your sales goals and budget plan. Consult it frequently throughout the year and make adjustments to your activities accordingly. There’s a lot involved in running a successful brokerage. While many choose to go it alone, affiliating your brokerage with a system that’s already built and proven can take a lot of the guesswork out and give you a strong line of support when you need it. Plus, it frees up your time to attend to many of the areas noted above. Weichert is the perfect example of this. Our service teams have worked with hundreds of independent brokerages to help them to work more efficiently and grow their businesses. From writing a business plan to recruiting strategies, Weichert provides business solutions that are proven and are designed to promote brokerage growth. Plus, they provide the technology resources you need to compete, including a world class CRM system, sophisticated lead generation system, online market continual online and live training opportunities, paperless transaction management, an online marketing design center and more. There’s no part of your real estate business that we can’t help you with. If you think you could use a partner on your road to success, consider the team and the brand at Weichert. You can call us directly at 877-746-2067 or go to www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/real-estate-lead-generation/does-your-brokerage-infrastructure-stack-up/
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Running your own real estate agency and brokerage is a big step for most real estate agents, and one of the biggest decisions you’ll need to make along the way is whether to partner with a real estate franchise or go at it alone. Here’s some insight on your options.
What are the benefits and drawbacks of maintaining an independent brokerage? Choosing to go the independent route has both pros and cons for brokers. The main attraction is having complete autonomy – you aren’t answerable to anyone other than yourself. You can control the development of your own brand, find your own clients and you don’t have to pay any franchise fees. Sounds great, but being autonomous means that the burden of your success is entirely on your shoulders. All training, marketing strategies, recruitment, retention and growth is up to you. You are the deal doctor, the office counselor, the janitor, the first to arrive and the last to leave at night. It’s also up to you to research the latest and greatest lead gen technology or CRM and build and maintain your brand – a big task in a tough economy and a competitive property market. Trying to keep up can leave you feeling burned out and the investment required to stay ahead can end up costing you much more than a franchise fee in the end. What are the benefits and drawbacks of a real estate franchise? As you might expect, this can depend a lot on who you choose to partner with. While there will always be tradeoffs, affiliating does not have to mean “selling out” or giving up your business to big brother. With the right brand, you can tap into the power of a national system, but hold on to the great things you are already doing in your local market. Yes, affiliating with an established real estate brand usually means sharing your individual brand with the brand of the franchisor. In most cases this is a benefit, as the brand of a good franchisor will be more powerful and far-reaching than that of an independent agency. Our experience is that most brokers welcome this as part of the other benefits they receive by affiliating. You will still do business with the people who know you, but you will be able to open the doors to people who don’t. Control of your business typically remains in your hands, depending on the policies of your franchise agreement. A system like Weichert’s for example, was conceived by an independent broker, for brokers. It offers a full buffet of training, systems, sales and marketing tools that have been used successfully by hundreds of offices across the country. They are available for you to plug into your business to help you grow. We know they work, but at the end of the day it is up to you how to integrate our programs and systems into your business. Of course there are inevitably franchise fees, ranging from 6 to 10 percent depending on who you sign with. In the end, you must weigh the opportunity to improve and grow your brokerage vs. the time and dollar investment it will take to do it on your own. Ask yourself these questions: Can I get where I want to be on my own? How do the costs compare? How long will it take me to do it myself? Am I happy with my work/life balance? Am I effectively competing in my market? Can affiliation help me stay ahead? Can it help me reach my goal faster? Is The Weichert Franchising System The Right Opportunity For You And Your Brokerage? Critical to getting the most benefits out your affiliation with a real estate franchise is committing to the right franchise partner. Different franchise opportunities offer different operating models which can lead to different results. Some large, well known real estate brands for example, offer little more than their logo and branding to their affiliates. The Weichert Franchise System couldn’t be more different. Our affiliates are taught a system for success which includes all the elements of the modern brokerage including lead generation and technology for example. The Weichert system is a real estate franchise opportunity developed by real estate agents and brokers with the flexibility to work within each brokerage’s needs, rather than offering a less effective one-size-fits-all solution. We offer access to the most sophisticated national lead collection and screening technologies in the country to support high-value lead generation for your brokerage. Our formula for growth combines effective online and offline marketing tools with expert, one-on-one real estate coaching and training, and even a proprietary real estate CRM which integrates your brokerage and fosters our complete lead lifecycle methodology. This franchise offering is part of a practical, hands-on partnership that brings continual innovation and support to each franchisee and keeps your business moving towards your goals even in the toughest times. For more information on The Weichert Franchising System or the benefits of partnering with us through our real estate franchise opportunities, please contact us today. Original content posted on https://www.weichertfranchise.com/blog/franchise-vs-independent-real-estate-brokerage-finding-right-fit/ Best Real Estate Coaching Programs, online real estate marketing techniques, Real estate CRM, real estate franchise, real estate lead generation, You’re an independent broker who understands the real estate business. You convey confidence and know how to motivate others to be their most productive, but you need to stay fresh and relevant to get ahead of the competition. Set your sights even higher using these five habits for successful brokers adapted from Stephen R. Covey’s The Seven Habits of Highly Effective People.
Habit 1. Create New Opportunities As a tenacious broker, you get every job done. Being proactive and vigorously pursuing new opportunities is crucial for brokerage growth. Stay persistent and build new business, whether local or outside your area. Tap outside vendors, contractors, investors and builders for sales leads or partner with them for co-marketing opportunities. For instance, contract with a builder to list multiple units in a new condo conversion with your brokerage or maybe get a janitorial service you use to promote your brokerage on their company vehicles. Always remain proactive and in control while searching for new avenues of business and don’t be afraid to create your own opportunities. Habit 2. Have A Plan You obviously had goals to get you where you are today, so you understand how goals drive success. Leverage those goals by making them the focus of your daily habits. On a larger scale, use your carefully crafted business plan as a guide toward your continual long- and short-term goals. Factor in flexibility, which is important to making your goals come to fruition. Staying one step ahead by analyzing such things as market fluctuations, economic changes and technological trends and adjusting your plan early on are habits that can make your brokerage thrive no matter what comes your way. Habit 3. Work With Others To make your plan come to life, it takes a team. Build a mutually beneficial group of managers and administrators as a support team, as well as a team of agents that can help resolve problems based on legal, ethical and brokerage laws and procedures. They can become a sounding board for each other. Actively listen to and understand your support team and your agents to gain their respect, so they will listen to what you have to say, too. Accomplish more through good relations and outstanding synergy, which is easier than working alone. Habit 4. Be A Leader Having trouble letting go of management tasks that eat away at your time and stop you from taking business to the next level? As an independent broker, you’re not alone in letting go. After all, the brokerage is your baby. But can your goals really be achieved when you’re spreading yourself so thin? For optimum success, you need to allow yourself time to use your ingenuity and make your personal vision truly come to life. Step aside–it’s time to be a leader and let your trained support team manage the brokerage’s day to day tasks. Sometimes being a leader also means reaching out for help for the greater good of your team and for expediency. Having an expert coach or a network of trusted advisors is important. A common theme among experienced independent realtors is that they’ve “seen it all”. And yet when they go through the Weichert training as a new affiliate, a common reaction is “I just didn’t know how much I didn’t know”. A Weichert Affiliate gets lots of coaching and support from our expert team of industry professionals and other peer affiliates nationwide and this can become a priceless asset to growing your brokerage. Habit 5. Avoid Burnout If you follow the above four habits, you have created a more sustainable business model. Business is only part of life. Learn to balance your work and personal life to avoid burnout. That means taking time for yourself and your family to recharge your energy and renew your mind. Do things you love, take a vacation, honor family time, go out with friends, work out, practice mindfulness, keep learning and eat healthfully. Pursue community service to give back by donating time or money to a local cause. Schedule business and personal or family time separately to create a model that works for the long-haul and keeps you at your prime. Success is a Habit Get the expert coaching you need to actualize these five habits and build on your brokerage success. Learn more about becoming a Weichert Affiliate at weichertfranchise.com or call 877-746-2067. Original content posted on https://www.weichertfranchise.com/real-estate-coaching/5-habits-of-the-most-successful-brokers/ Leads are the backbone of your brokerage. Good leads keep existing agents productive and are a draw for new agents. With 92 percent of buyers using the internet in their home search, according to NAR, brokers using smart website visitor conversion methods have a competitive edge in the cultivation and generation of leads for their teams.
Website Traffic to Leads Let’s say you’ve been diligent about your advertising and your team is actively working multiple social media channels to promote their listings and your brokerage. You are monitoring your website analytics and you can see a healthy rise in website traffic from your efforts. While you may be getting website visitors, how many visitors complete your contact form or, better yet, directly contact you by picking up the phone or sending an email? Converting visitors to real contacts through your brokerage website is one of the most cost-effective methods of generating leads. In digital marketing, we look at the ratio of unique website visitors to contacts, over a period of time, and we call that your “conversion rate”. Too many brokers leave money on the table by focusing exclusively on advertising, and not the more subtle art of optimizing your website’s conversion rate. Steps To A Better Conversion Rate Increasing and optimizing your conversion rate isn’t rocket science. In fact, in most cases it’s just applied common sense. But done correctly you will build a better conversion rate and help ensure a steady flow of clients by using a few tried and true website marketing principles:
Finally, always remember that when you get that contact, you need to be ultra-responsive. Think minutes and hours, not days. The digital world is one of instant gratification, if not by you, then it will be by your competitors. Lead the Way on Conversions To win in real estate, you’ve got to do it all. In the digital case that means both getting the website traffic, and getting the contact from either a form, a phone call or an email. The more website visits turn into actual leads, the more the cost of creating and maintaining your site and buying advertising, pays for itself with increased sales for your agents. Don’t neglect the last piece of the puzzle, convert! If you don’t have the type of resources outlined above to put into your website, you can still effectively take advantage of online consumer traffic by aligning yourself with someone who does. At Weichert, we make a significant investment in our website, Weichert.com and have the resources to continually optimize its results. Our digital advertising and marketing strategy drives over 3 million visitors to weichert.com every month*, making it one of the top independent brokerage sites in the country and continually driving leads to our call center to connect with agents. It’s one of our key benefits to our affiliates. To learn more about how this could fit into your business plan, go to weichertfranchise.com or call our team today at 877-567-3350. *Google Analytics, January 2017 Original content posted on https://www.weichertfranchise.com/real-estate-broker-marketing/website-converting-visitors-leads/ Three decades ago, potential clients were reached by print advertising, mailings and landline phone calls, or by going door to door. Leads took a lot of time and investment and there was no real way of targeting the people most interested in what you had to offer. While those older methods are still used, technology is leading the way as digital lead generation methods take over in ways that were previously unthought of. In today’s digital world, you can connect with potential clients while they are at home or work, in the gym or anywhere; they are frequently online using both desktop and mobile advertising strategies. While some of these strategies won’t cost you much money, they will all cost you some time, but the payoff can be significant because you are spending money on the people who have the most interest in what you have to offer. Here’s a few strategies for driving warm leads in the digital age.
Free Digital Advertisements Using these “free” strategies, real estate professionals can cast a wider net for their properties, and your brand.
Paid Real Estate Advertising -Pay Per Click and Remarketing While these are both paid strategies, they are really central to real estate marketing operations in the modern brokerage. Google AdWords, while widely used, has become quite expensive and so the addition of remarketing can have the effect of delivering you a lower cost per lead, and more leads that are really “warm”. These strategies will drive interested parties to your website where they can use the MLS search to further locate homes. Once they are doing this you have a good chance that it will be your team that gets the call when they see something they like. If they don’t contact you on their first visit to your website, remarketing will ensure that they are reminded of their interest in your listing as they travel around the Internet. Only people who have visited your website at least once will see these ads and since they’ve already shown an interest, the chances are much higher that they will contact you the second time around. In Google, the cost of remarketing clicks is usually much less than AdWords clicks and so this has the effect of driving down your overall cost per warm lead. Winning the Warm Lead Game More than most people, real estate agents understand that you have to kiss a lot of frogs to meet a prince. Having an active lead funnel is key to that and your leads have to come from as many sources as you have time and resources to cultivate. It’s one of the reasons why a brand like Weichert invests so much money in lead generation and a call center that scrubs those leads even further to only pass the most qualified ones on to the agent. Not only does this take some of the financial burden of advertising off the broker’s shoulders, but the complexities of modern digital advertising are handled by experts to your benefit and the leads your agents receive are only the most likely to lead to a transaction. You can read more about our lead network operations at https://www.weichertfranchise.com/real-estate-lead-generation/ or by calling the Weichert Franchise Team today at 877-567-3350. Original content posted on https://www.weichertfranchise.com/blog/top-ways-increase-warm-leads/ The New Year came fast and is already in full swing. Did you make any resolutions? It’s important to maintain your focus on where you want to be in 12 months. Continue to take the lead and decide what direction you want to move your brokerage toward this year. Just as in your personal life, January is a good time to set goals for your brokerage to help you stay motivated and to reinvent yourself a little bit.
To improve your bottom line and keep your agents in the forefront of their market, consider ringing in these five New Year’s resolutions for your brokerage: 1.Create Buzz Around Your Brand Think about your marketing plan for the year. After all, marketing should create buzz around your brand and should be well thought out and budgeted into your business plan. Use the amount of an average transaction commission as a base for determining how much you can comfortably spend this year. You want the most impact at the least cost. Whether that’s an ad highlighting your listings or a glossy ad in a regional or national magazine showing off what sets your real estate brokerage apart from others, your spending needs to build awareness, bring business in and grow your brand. As marketing is so crucial to business growth, Weichert® advises having a well thought out brokerage marketing plan in place each November for the following year. 2. Track Numbers Differently Every successful broker knows their numbers. Do you? It’s important to track sales, of course, but following the numbers of all your agent activities—new listings, buyer consults, open houses conducted—shows patterns that may suggest a change is needed to increase income. Keeping your agents accountable for their activities using hard data like this leads to better performance. 3. Introduce A New Technology Application Technology is ever evolving and is an indispensable part of the modern real estate enterprise. Try introducing new technology to your agents that can make showing listings easier in real time. For instance, Periscope is a live-streaming video application launched in 2015 that can be used from any smartphone to simply broadcast virtual open houses for those purchasing from a distance. Best of all, the app is free to use. 4. Use A New Marketing Tool It can be time-consuming to keep up with the latest marketing tools, but it’s important to remain competitive. We all use hashtags in our social media posts, but how do you know if your choice of hashtags is effective? This year, try Keyhole, which provides analytical details on various hashtags, including impressions, demographics and sharing. 5. Better Project Management Recruiting, training, checking budgets, answering agent questions, reviewing contracts and many other tasks must be completed to keep the office efficiently running. Simplify big projects and tasks with Todoist and save time. Used on over 10 platforms—web browsers, mobile devices, desktops, inboxes—and with lots of special features, projects and tasks on this application can be scheduled, broken down into manageable parts, and even shared and delegated to your office manager to keep you both in check. There you have it, five New Year’s resolutions to implement into your real estate business plan for 2018. Use of these resolutions can help you increase sales through smarter marketing, keep your agents accountable and productive, and, best of all, save you time. And if you are looking for one centralized solution to help you implement these types of resolutions, consider a franchise affiliation. Affiliations with a national brand such as Weichert® can offer you help with branding, tracking your numbers and have teams dedicated to researching and implementing new technology and marketing tools, so you can spend time managing other aspects of your brokerage. Final Thoughts New Year’s resolutions can be hard to keep, but your ability to set and keep some around your business goals are an opportunity to reinvent pieces of your business in the New Year and take it to new heights. At Weichert, we know something about reinventing real estate brokerages, it’s what we help owners do. For more information about becoming a Weichert franchise and its benefits, contact a member of our team today at 800-533-9007 or weichertfranchise.com. A Healthy and Happy New Year to us All! Original content posted on https://www.weichertfranchise.com/blog/five-new-years-resolutions-brokerage/ While every broker understands how important technology is to an increasingly younger home buying audience, managing the selection and use of technology in your brokerage can be a challenge to say the least. With real estate software vendors, advertising agencies, mobile apps, and website technology issues all competing for your time, it can be difficult to get traction on technology initiatives, or even know where to turn for reliable, impartial advice as to what to use, and how to use it.
Technology Management Is A Process Often, it feels like there’s a new piece of tech or some hot new real estate marketing strategy coming out every day and brokers are trying to make sense of it all as they consider juggling their technology investments. What brokers must consider is that understanding and managing issues around technology does not require an engineering degree, but it does require a process. A process that can happen regularly, does not take a lot of time, and leverages resources that are truly experts in real estate technology. The experts at Weichert recommend that you look at your brokerage’s technology on a regular basis. Look at your technology investments from a few different perspectives:
If the selection and use of technology to support your processes is too often the thorn in your side or you feel like you can’t keep up, affiliation with one of the larger real estate brands can be a tremendous resource in this area. They take that burden off your plate, freeing you up to focus on other things related to running your brokerage. Weichert, for example, is continuously improving existing technology and evaluating new ones to ensure it’s using and providing the most efficient and effective techniques for managing real estate business. Affiliates are given access to these technology tools, such as our online marketing resource center, paperless transaction management system and our WeichertPRO CRM tool. Developing A Productive, Successful Relationship with Tech As a broker, you’re a relationship builder. So, it’s key to build a “relationship” with the technology you use and your process for evaluating it. The brokerage that makes effective use of technology is one that will develop into a real force to be reckoned with now and in the future. A brokerage with well-integrated technology will have a more efficient workflow, smarter online real estate marketing tools, and timely, consistent follow-up. Furthermore using effective, up-to-date technology can lead to higher agent retention, better productivity, and more efficient team dynamics. And who doesn’t want that? Real estate is ultimately a face-to-face industry and Weichert firmly believes that technology will never replace a handshake – but we also understand how the real estate industry is changing – and we want to deliver the best of both worlds in order to help build stronger, more effective brokerages. If you share this vision, get in touch with us today at https://www.weichertfranchise.com and let our team show you some technology solutions that can help take your brokerage to the next level. Original content posted on https://www.weichertfranchise.com/online-real-estate-marketing/managing-technology-brokerage/ Blogging – It’s something that it seems like everyone does now. You’ve probably already heard that you should be doing it and maybe you even have a twinge of guilt that you’re not or not doing it enough.
So, what is it all about? And how exactly does it help you market your brokerage? What is Blogging? Simply put, this is publishing a series of short articles on a website. It’s a bit like an online chronicle of interesting subject matter or stories related to real estate in general. You can publish images and video along with your stories too and they can be viewed by anyone on the internet. While it’s often used by people sharing their hobbies and interests, the fact is that blogging is one of the best, low-cost marketing tools available for promoting the visibility of a brokerage in their local market. Why Blogging is One of the Best Online Real Estate Marketing Strategies When you do it right, or even mostly right, the regular production of content on your website can produce additional visibility for your brokerage. And with over 90% of homeowners looking online for information during their home search, the right blog content can help get you in front of clients. With a good blog, you’re also able to:
Blogging Is A Key Part Of Online Real Estate Marketing Some people hate to write, some people love it. To begin blogging you don’t have to take this on yourself. You can find an associate on your team who loves writing. Or have it be a round robin responsibility within the brokerage. However you do it, it is important to establish a plan and do it consistently to reap the benefits of real estate blogging. What should you write about? Anything a consumer might find valuable, whether it’s a real estate topic or simply tips and advice for homeowners. If you are a growth-minded broker looking for Online Real Estate Marketing Strategies and other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert franchise team today and visit https://www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/blogging-brokers-jump-bandwagon/ In 1996 Bill Gates, founder of Microsoft, famously said “Content is King”. While his vision has taken some interesting twists and turns over the years, the basic idea is now well-established. The development of content as a tool for marketing businesses of all types contributes heavily to the millions of content pieces published on the web every second.
For brokers however, contentmarketing has been a double-edged sword. Where do I publish, what do I publish, and how effective is it for the time I’ll spend doing it? These are all great questions, with some surprising answers from the marketing experts at Weichert. What Is Content Marketing?Content marketing is about creating and sharing different types of information online (i.e. videos, blogs, Tweets, and so forth), that is aimed at creating interest around products and services without trying to directly sell to the reader. For example, a real estate broker might post content about maintenance-free gardening, remodeling or decorating. They may conveniently include a couple pictures of the listings they have to illustrate and link the post back to their office website. This creates a nice little funnel back to the brokerage on a subject that creates local brand awareness, whether readers are currently interested in home buying or not. But is this kind of thing effective? In fact, recent studies show that it is not only effective, but it is becoming even more effective as more and more customers turn to the Internet to do research. Leaders in content marketing for a given subject experience stronger brand recall, 7.8 times more website traffic, and conversion rates that are 6 times higher than their competitors (Source: Aberdeen). What’s more, content marketing isn’t affected by ad blockers – a distinct advantage when you consider that 200 million people now use them to block Internet advertising. Online Content Marketing for your Brokerage Perhaps the best question is not whether it works, but what are my options for getting a content marketing program going with limited time and budget?
Content Marketing Benefits from Having a Plan Online real estate marketing using content is a different ballgame than traditional advertising, but when the two are brought together through a comprehensive and targeted strategy, brokers have a powerful and highly functional means of connecting with customers and generating quality leads. At Weichert we believe that this can be a powerful complement to the lead generation systems we provide to franchisees and an important part of your overall formula for success. If you are a growth-minded broker looking for other ways to make your brokerage more productive and get to the next level of results, talk to the Weichert® franchise team today. For more information visit https://www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/generate-leads-content-marketing/ Local real estate brokers understand the importance of being featured in online search engines and have for many years now. What most of them don’t understand, however, is how to get there. More importantly, a pretty website doesn’t get the job done, unless people can find it when they need it. With strategic, localized Search Engine Optimization (SEO) for real estate brokerages, you can increase the odds that it is your brokerage that is found when buyers and sellers are looking for a real estate partner.
What is Local SEO?While Search Engine Optimization is the generally used term, local SEO focuses on competing with the websites of businesses in your area. Essentially, it’s a digital version of your town’s phone book or Yellow Pages, except that it makes your business far more accessible to more people. Here’s a couple of statistics to digest:
Making Local SEO Work for your Brokerage Despite these promising statistics, it’s not enough to simply put a website online and wait for prospective homebuyers to walk through your door. This is where a solid online real estate marketing strategy comes into play, and knowing a few simple things can make a big difference in your visibility. And the good news is that there are tons of online resources that can teach you how to do any of the items below. Or, you can hire a local expert to help do this for you.
Time, Skills and Expert Execution Add Up to Optimal SEO for Real Estate Brokers In this day and age, digital real estate marketing is key to being found where consumers are searching. However, it’s one more thing that Brokers’ need to stay on top of, along with sales, recruiting, marketing and running a business. When you are going it alone, it’s tough to keep up. That is where a partner like Weichert can be truly valuable. Contact us today at https://www.weichertfranchise.com/ to see what we can do for your business. Original content posted on https://www.weichertfranchise.com/blog/importance-local-seo-brokerage/ |
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