As a broker, you have carefully built your brand through targeted advertising and marketing. You have strategically calculated a marketing plan to funnel quality leads in a variety of markets to your agents to help them close more transactions. Your website, social media presence and other digital marketing is part of your overall plan. But how much time do you spend chasing these leads? The time you have invested should not outweigh the amount of leads generated.
Buyers and Sellers Want More Today’s market is different than even five years ago. Buyers and sellers want more value out of a brokerage. Specifically, they crave quality information. No longer are buyers and sellers content to sit back and roll with the fact that an agent has years of experience in real estate and has closed a certain of number of sales in their neighborhood. Instead, they want specific information presented to prove that agent’s expertise. More importantly, prospects expect a high value from the material they receive. Tempt Prospects with A Giveaway One way to stop chasing listings and build your brokerage into a lead magnet where prospects come to you is through the value of a giveaway, such as a short, easily accessible video, e-book, infographic, quiz, guide, handout, resource or checklist or free home inspection for new listings. Create a giveaway that builds value and tempts prospects to give up their name and contact information to get the free material. The material should be well written and designed and present your brand as an authority to build long-term trust and add monetary value in the eyes of your prospects. Create A Relationship The point of the giveaway as a lead magnet is to alter your prospect’s mindset to be predisposed to use your services. The topic of your materials should be clear-cut, easily read in no more than 5 minutes and address a distinct topic that provides specific answers. The prospect should feel a relationship with your brokerage after reading the material that prompts her/him to act. Know Your End Goal To decide the topic of your material, you must know the end goal, such as increased revenue or list building. The market segment you are going after is also important. What real estate pain point are you addressing in your giveaway that will turn prospects into hot leads for the desired target market? For instance, luxury sellers may be interested in top-notch staging tips and resources. Speak to the desired pain point and prospects will more readily give up their contact information. List Building Management A well-calculated giveaway campaign can bring in hundreds of leads. It does no good to attract leads and build your marketing list if you don’t have a good CRM system to organize your marketing efforts. Is your CRM up to the task? Review your current system to see if it stands up to others on the market for functionality and number of contacts. Now may be the right time to upgrade your CRM system if you’re just not getting the value out of it that you need. Weichert, for instance, offers a CRM system to its affiliates that is directly tied to the best practices and processes we teach for lead generation and follow up. It is integrated into our national lead network and provides efficiencies in lead handling that are unsurpassed in the industry. Lead Magnetism Doesn’t Happen Overnight. Brokers know that there is no silver bullet when it comes to generating leads. A variety of tactics executed regularly is what works to improve your lead generation in less time. But it’s hard when you are doing it all on your own. That’s why franchise affiliation is often a great solution for brokerages. By plugging into their resources, you are able to leverage their expertise and marketing materials to be able to compete effectively in all of these ways, including having a CRM to properly manage and close incoming leads. For more information on how Weichert can turn your brokerage into a lead magnet, contact Weichert® today at 877-533-9007 or go to https://weichertfranchise.com . Original content posted on https://www.weichertfranchise.com/real-estate-lead-generation/need-lead-magnet-give-something-want/
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The leads generated for your company and your agents are one of your most valuable assets. Anytime a prospect moves on to another brokerage or doesn’t close because your agents did not actively nurture them and convert them to clients, you are losing potential revenue that could have come into your brokerage and your team. A real estate Customer Relationship Management tool (CRM) is designed to help solve this problem. The best real estate CRM tools provide sophisticated contact management and automated communication. These systems help experienced agents manage their past clients and referrals and help new agents who are cultivating prospects and trying to grow their business. There are a lot of real estate CRM’s to choose from. You need a powerful system that is user-friendly and will help your agents advance your business.
Benefits of Real Estate CRMs The ideal CRM saves time and functions as an automated personal assistant. It should provide agents with notifications from clients and prospects along with reminders, calendar alerts, and insightful data about clients all in one easy-to-use platform. Agents should also be able to tell if there are any buyers seeking information and take steps to ensure they receive that information in a timely fashion. It must be complex enough to manage all the nuances of real estate sales and marketing, but do so in a way that simplifies the agent’s workday. Better CRMs will also have a comprehensive system for managing the contacts made at open houses. Beyond just contact information, these systems will contain fields for searchable notes, scoring of lead potential and urgency, and be able to use leads to create scaled marketing campaigns. These systems keep agents front of mind and work to show prospects your listings to keep their pipeline filled, while they focus on closing the deals at hand. Other important features of modern Real Estate CRMs include:
Final Thoughts on Using a Good CRM in Your Brokerage Sometimes the most valuable clients start as just an email address of someone seeking more information. Every contact can be valuable and it is not always clear initially which are serious buyers and which leads are going nowhere. An effective CRM allows agents to view all prospect data and easily identify the stage of the buying process for each person. It prevents enthusiastic agents from burning themselves out chasing dead ends and provides both agents and their brokers with insights that can help them close more sales. If you and your agents are not already using one, take a look at the many options available and see what’s right for your business. At Weichert, we were fortunate enough to be able to invest in our own CRM technology to ensure it had all the functionality we needed and support our real estate business model. Long-term success in real estate requires constant improvement. If you’re looking for solutions to build your business, partnering with Weichert with all its resources may be what you need. We provide proven systems, expert advice, and coaching that benefit you, your agents and your brokerage. Contact https://www.weichertfranchise.com today for more information. Original content posted on https://www.weichertfranchise.com/blog/real-estate-crms-must-tool-brokerage/ Successful real estate brokers and agents know that the key to building their business is in reaching the right buyers and sellers. Online real estate marketing specialists (experts?) say despite the prevalence of technology many agencies underutilize commonly available tools and techniques to make their agency and its listings more visible. Here are just five of the ways in which technology can be used to effectively market your real estate brokerage and your listings.
1. Social Selling for Brand Development and Increased Closings: In the old days, selling was all about newspaper ads, walk-ins, and referrals. But what many brokers and agents don’t realize is that each of these proven strategies has acounterpart in the internet world and its name is social media. While most agencies have a presence on Facebook or Instagram, they are often underutilized, misused or just plain ignored. An active social media strategy that includes elements of paid advertising, should be a part of every agency strategy in the new digital economy. This strategy should create credibility and visibility for the brokerage, as well as socialize key properties for increased local reach and online word of mouth. 2. Virtual tours: While not a replacement for a face-to-face meeting, virtual tours have become a staple in the real estate industry. However, their full potential has only recently been realized by brokerages looking to grow. They don’t require high-tech equipment – in fact, your staff can film it on a smartphone or tablet with ease – and they can be posted on social networking sites like Facebook and Instagram as well as your website, reaching your brokerage’s followers as well as their friends and connections with ease. This is not only great content for your brokerage’s social media followers, it helps build your company brand, promote feedback and advertise properties as well. 3. Mobile apps: While websites are incredibly popular with property buyers and sellers, mobile apps allow your brokerage’s real estate agents to interact with clients on the go through a simple, user-friendly format. It’s a vital tool for planning a route for visiting the show houses, conveniently looking up the details of a property, finding directions to a property and getting the details of the agent in charge of it. In this way, mobile apps work for brokerages by directly linking potential clients with your listings and agents wherever they are, making your brokerage and your real estate agents more accessible to potential clients and leads. 4. Real-time lead and contact management: The Internet allows us to instantly connect brokers, real estate agents, and clients, whether in the office or out in the field. A real estate CRM system designed specifically to meet the needs of the real estate industry provides your agents with the ideal online space to track and manage leads via smartphone or mobile device. A good lead program can be invaluable in driving new business to your agents and your brokerage. They key ingredients to a good leads program is that perfect combination of high-quality leads, coupled with quick response time to capture them. The ability for those captured leads to then feed right into your CRM—a bonus! Agents can then save client notes and emails automatically, helping increase their productivity and sales results. 5. Knowledge Sharing: For many buyers, the home buying process is a confusing one. However, your brokerage can turn this to an advantage by sharing information with sellers and buyers to build loyalty to your business and brand. Online home loan applications and queries help demonstrate the affordability of the property. Digital signature technology allows buyers and other parties to quickly and easily deliver, sign and return important documentation – all of which can be stored and processed online. The buying process can also be monitored online, showing the clients a timeline of the different stages of the buying process and where they are in relation to it. It helps them to track their property purchase and plan their move. Is there a specific tool to do this or is this something the blog is suggesting the brokerage/agents use email and other tools to do on their own? This not only makes your business more visible than your competitor’s, it directly increases efficiency and productivity, making the sales process smoother and faster than before. Want The Technology To Help Your Real Estate Agency Grow? Speak to Weichert To flourish, you want your team using the best real estate agent marketing tools and techniques. At Weichert, we utilize industry-leading technology, expert support, and real estate coaching programs to assist our affiliates in developing highly effective marketing strategies and implement efficient programs that maximize results. Keeping up with technology is a challenge for every broker, but we have the tools, training, and resources to help you without getting in your way. Contact us today at weichertfranchise.com for more information on our services or to see if the Weichert franchise model is the appropriate opportunity for your brokerage. Original content posted on https://www.weichertfranchise.com/blog/5-ways-technology-used-selling-real-estate/ |
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