As a broker, you know the drill. Business slows down during the Winter months, only to give way to a surge in business in the Spring. However, there are lots of things you can do during those slower months to ensure that your Spring season is the best it can be. If you want to secure a strong bottom line as the temperatures rise, you need to be deliberate in planning ahead to win their business now. Here are four ways that you can set yourself up for success in Q2. 1.Position Yourself As the Expert – Host Seminars.Spring is a very popular time for first-time buyers and sellers to enter the market. However, they are going to be seeking information and expert advice before they pull the trigger. What better way to get in front of them early, position yourself as the industry expert and start building those personal connections than with seminars. Invite your sphere, your contacts and advertise these events to your local community. See if your mortgage partner is interested in co-hosting and sharing expenses. By setting yourselves up as the ones to help guide attendees through the daunting process of buying or selling, you’ll have a better chance of being the one they call when they are ready to make a move. 2.Get Personal.It can be easy to fall into the trap of touching base with your database only when things are slow or during the holidays. For agents and brokers like yourself that are dedicated to more consistent production, it is imperative to avoid that misstep. Obviously, there are broad-based ways to get in front of your sphere like mass email, social media content and newsletters, but make sure you also make time to reach out one-on-one via phone or text to improve your results. And if those you contact aren’t in the market, perhaps they have a friend or family member they could refer to you who is, but you’ll never know unless you have those personal conversations. 3.Get Social.Speaking of social media, there is no longer any question that it needs to be a vital portion of your real estate business. In fact, NAR reports that 47% of real estate businesses say social media results in the highest quality leads versus other sources. There is also no question that Facebook has become the biggest go-to platform for agents and brokers trying to be seen, heard, and remembered. However, don’t forget about other highly lucrative platforms like LinkedIn and Instagram, which are often ignored despite being valuable tools. The key to being successful is to build genuine connections and relationships in which you lead with value, rather than constantly advertise your services. 4. Appear in Their Mailbox.Direct mail is a great ingredient to fold into your marketing mix. However, for it to be effective you need to do it consistently. During the pre-Spring market, consider sending out postcards with home readiness tips, recap the properties you listed and sold in the neighborhood or take advantage of key milestones, such as Daylight Savings. For your sphere and past clients, you may want to consider more personal forms of contact, like hand-written letters and cards thanking them for being a past customer and asking for referrals. Consistency Is EssentialOne theme that is relevant to each of these strategies is consistency. The experts at Weichert understand that regardless of what you choose, you must be dedicated to following through on a regular basis and utilize multiple touchpoints. You can’t just send one postcard or make one post on Facebook and expect tremendous results, but rather plan to maintain your efforts long term. This is especially true when it comes to the relationships that you are building because they will serve as the foundation for your overall success this Spring and beyond. Getting the ToolsHosting seminars, keeping up with your database, posting to social media and sending direct mail all requires having the materials to execute. At Weichert, we offer our affiliates support in all of these areas, from seminars in a box, complete with presentation decks, handouts and invitations to a powerful smart CRM for keeping up with your contacts, to social media content and support and libraries of direct mail postcards to farm. You can spend your time doing, instead of searching for these materials on your own or creating them yourself. If you could use these types of resources in your business, consider becoming a Weichert Franchise, where you’ll have access to all this and much more. For more information about how to make this your best year ever in real estate, go to www.weichertfranchise.com.
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A major part of your overall success as a real estate broker and the leader of your team is your ability to properly recognize the achievements of each member and provide ample praise. In fact, a study done by Harvard Business School reminds us that recognition is a fundamental human need and illuminates the benefits of properly implemented practices within the workplace. Yet, if you are new to the role of a broker or have yet to establish a system of rewards and recognition, this guide will help you better understand its value. LoyaltyAs you already know, establishing agent loyalty and retention is crucial to your schedule, bottom line, brand, and overall success. Many brokers feel that attracting truly loyal agents is deeply challenging. However, by regularly showing your agents that they are on the right track and that you are aware of their accomplishments, that challenge lessens. Each time that you outwardly recognize, praise, or award your agents for their accomplishments, you prove your respect for them and validate their work. Studies show that this directly results in an increase in productivity and personal loyalty. As an added bonus, this will serve to improve your individual relationship with each agent. MotivationWith more and more agents entering the field every day, it isn’t hard for an agent to lose their way and lose the motivation they once had. It is your responsibility to help keep your agents from becoming deflated. One of the most effective methods for motivating anyone is to make them feel that the work they are doing is both important and valued. Just imagine how much more productive you would be as a broker if you had someone whom you respect telling you that you are doing all the right things, and that success is right around the corner. If you look closely enough, you can always find something positive and real about the work people are doing. Extensive research draws a direct line between overall employee motivation and the genuine praise they receive from their boss. CulturePerhaps the most talked-about trend in recent years in the business world has been company culture and how to achieve a positive one that attracts the best talent. What better way to elevate the positive energy and overall feelings of teamwork than making sure everyone feels validated? Extensive research shows that people who have received the appropriate recognition from their leaders possess a greater sense of enthusiasm, which, let’s face it, is contagious. When you are positive and your culture is positive and your team feels valued and supported, then you have already done the hard work of making your culture productive and your brokerage the place to be. Now all you have to do is decorate! Success Starts With CommunicationUnderstanding the importance of presenting your agents with awards or praise is one thing, but actually doing so is something else. Once you recognize that a member of your team has hit a goal, reached a benchmark, or otherwise done something you want to encourage, you need to vocalize your appreciation. For small achievements, a private word can still mean a lot, but for bigger achievements, make it public. Team meetings and award presentations are an excellent way to do this at scale while also fostering a healthy sense of constructive competition. Now is the perfect time to recognize your agents’ success in 2019. At Weichert, we have a structured awards and recognition program for our affiliates, with various levels of achievement. It includes coordinated regional award events where companies and their agents can get together and celebrate each other’s accomplishments. National awards are supplemented with regional awards. It’s something the agents (and broker/owners) look forward to and is great for retention. Culture is one of the most important things in building a successful brokerage. It affects everything you are trying to do, from recruiting to retention, operational efficiency, to just plain making it fun to be part of the organization. A structured recognition program is one of the many benefits and resources Weichert provides its affiliates to help support that. Looking for more ways to keep your team motivated, drive productivity, and instill loyalty among your agents? Make sure to bookmark the Weichert Franchising Blog where you can gain access to regular and actionable tips or contact us to learn how to become part of the Weichert Franchise Family. Real estate is both a rewarding and challenging profession. Associates are constantly learning and are highly knowledgeable about local community issues and the national economy. While every transaction is unique, helping people achieve their dream of homeownership is a gratifying experience that never gets old. The passion your agents have for the real estate industry is why many home buyers and sellers choose your company over your competitors. Just like a high-performance engine needs an occasional tune-up to continue performing at optimal level, your agents also need some regular coaching and encouragement from you to stay motivated and achieve the best results for your brokerage. Get To Know Your AgentsAs a successful broker, you probably have a team of agents with diverse personalities. While a pep talk during an office meeting may fuel the enthusiasm of some agents for weeks, others respond to a one-on-one conversation with you about their individual business plans and revenue-based goals. You or your manager should regularly schedule a time to meet with each of your agents personally to discuss their current clients and transactions that are in progress. This also provides the management team an opportunity to learn more about them and their lifestyle. Understanding your agents helps know how to best to motivate each one of them and lend your experience where needed on deals that are in progress. Acknowledge Their Strengths and AccomplishmentsRecognition is one of the most effective methods of motivating your team. Everyone wants to be appreciated and respected, especially younger, or new to the industry agents. These agents in particular will need encouragement as they exrealerience the normal initial disappointments and setbacks of the selling process. Let them know you recognize that they have the potential to be exceptional real estate agents, while gently coaching them toward best practices. Make a big deal of their first sale, and let them know they have a safe, professional home within your brokerage. It is also important to let your experienced top producers know how much you appreciate them. Reliable agents who always do well can too easily be taken for granted. Allow them to mentor junior agents, as a sign of how much you respect their abilities. Maintain a Great Work Environment – Every Day. Motivating agents is not something that you can write on your to-do list and achieve in one day. Agents have different temperaments and they have good days and bad days. Brokers should strive to maintain a positive company culture that fosters agents’ creativity, teamwork, and passion for their profession. At Weichert, we have seen that the workplace culture of a brokerage often reflects a brokers’ personality. When thinking about motivating agents, be sure to take some time each day to remind yourself why you started a real estate brokerage and acknowledge that you have accomplished a lot of great things. Part of motivating agents is taking care that you are also motivated and feel good about the job you are doing, and the positive difference you are making in the lives of your agents, and the lives of your clients. At Weichert, we know a few things about building motivated real estate team. We know that Realtors working together can accomplish great things. Our real estate franchise system is created by brokers, for brokers. For information on the benefits of partnering with Weichert, visit https://www.weichertfranchise.com/ . Millennials are now the largest portion of our population which means more and more of them are becoming agents, as well as buying or selling real estate. This generation is also now recognized as the most profitable in history. What are Millennial agents looking for? It’s the three T’s: transparency, team, and technology. Read on to learn what it takes to become the go-to real estate brokerage for every aspiring millennial agent in your market. Transparency One thing that Millennials are experts at is identifying a company or business with a negative culture or questionable company values. In general, the vast majority of Gen Y wants to associate with companies that are completely open, honest, and transparent. The more you can demonstrate that you and your brokerage operate with transparency, the more appealing it will be to Gen Y. Start by clearly highlighting and visiting your mission statement, slogan, and company values on your website, inside your offices, and through your social media. It is also very important that you are open and honest about the state of your brokerage. Sharing the good, bad, and ugly, along with your plans for the future is a powerful way of instilling trust and attracting motivated Millennials that hope to both make a living and make a difference. Team Another very important priority for Millennials is the culture of your brokerage’s team. Unlike the Boomer generation, Millennials are far more likely to seek greener pastures quickly if the culture support model and management style of your brokerage is not to their liking. They seek to align themselves with people that have high integrity and a moral approach to business, who balance their strengths and weaknesses, and who support their individual goals. They also place a great deal of value in professional development. If you currently hold team meetings, consider inviting prospective agents to attend a few to see first-hand how you interact with your team, educate them, and support them. Show them how you foster collaboration, motivate through leadership and encourage an environment of teamwork. Technology Finally, it is important to remember that Generation Y grew up surrounded by technology. More than any other generation, they have a steep expectation for tech-savvy tools and resources from their brokerage. Be upfront and forward about sharing all of your high-tech tools available to agents including websites, CRMs, content management systems, social media marketing, lead generation software, etc. The more that you can prove your brokerage will streamline their business, set them apart from the competition, and allow them to work on-the-go, the more Millennial agents you will attract to your team. Remember the Three T’sWhile the three T’s are vital to Millennial agents, they are also important elements for your other agents as well. Weichert embodied the three T’s long before there was a Gen Y. It is part of the core value system that Jim Weichert embraced to build a successful national real estate brand and continues today through the Weichert Family of Companies. We equally coach our affiliate offices to adopt and value the same philosophy. From an unwavering set of core values, people-first philosophy and dedication to providing the best technology and tools available to agents, it’s a winning formula all around. For more information about how Weichert can bring the three T’s to your real estate brokerage, visit www.weichertfranchise.com. In 2020, there is absolutely no denying that real estate agents and brokers need to make video a priority. Not only is video content important for helping your real estate website gain listing visibility in search engines, but it is also a powerful tool that helps potential clients connect with your personal style and brand.
The most common videos in real estate remain virtual tours; however, there are many other ways that you can use video to enhance your real estate brand and carve out a powerful name for yourself. Here are some practical ways that you can incorporate more video into your personal branding strategy from the experts at Weichert. Translate Your Blog Posts Into Videos Are you already generating a regular real estate blog or regular social posting? You can get more leverage out of every post by translating that content into a video. All you need to do is use your blog post like a script to showcase your expertise. Affordable software like ContentSamurai can create videos from your blog posts in seconds by automatically analyzing the content! You can also use videos to supplement your blogs. For example, if you write an article about how to stage a house to get it ready for the market, you could include videos of you showing them how to complete the steps in the article. Interview Local Businesses The top experts in branding and marketing will tell you that as a real estate agent or broker, it is in your best interest to make your company name synonymous with your market. In other words, when someone thinks of your market they should automatically think of you and vice versa. One of the best ways to accomplish that goal is to use content like videos to showcase your expertise on all things local. Take time to interview and feature local highlights on video, like restaurants, boutiques, schools, and attractions that make your market such a great place to live. Since those businesses will be grateful for the free advertising, they are likely to promote your videos as well, gaining you lots of extra and free exposure to potential clients. Showcase Members Of Your Team One of the best ways to help the community get to know your business and recruit new members to your team is to showcase those who are currently part of your team. For this tactic to be effective, you need each video to clearly communicate the following:
It is a good idea to feature these videos on your website, social media, a newsletter, and YouTube channel. When done correctly, each one of these interviews will provide confidence and social proof to clients who are considering hiring a member of your team, as well as and agents looking for a brokerage. Gather Video Testimonials Speaking of social proof, it is well worth your time to gather video testimonials from clients as well. Before hiring an agent to represent them in the largest financial transaction of their life, they want to know that other people just like them have had a positive experience with that agent. Video testimonials are more powerful than written ones because they can better communicate the emotion behind the words. Ask each client to tell the story of why they chose to work with you, what impact you made on the transaction, and what they enjoyed most about the process. Profile Your Farm Another extremely powerful way of pushing your real estate website up in the search engines is with hyperlocal content like neighborhood pages or profiles that showcase each city or neighborhood you serve. While there should be written content and links to any blogs that are relevant to each neighborhood, you should also include as many videos as you can. One easy way to do this is to ask the photographers that work your listings to do a drone shot of the neighborhood in addition to the house. Becoming a master content creator with video will dramatically elevate your brand awareness and overall success. It should be one of the many tactics you employ as part of a comprehensive marketing plan. A partner like Weichert can give you the guidance and tools to own your market. For more information about how Weichert can empower you to grow your brand, go to www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/use-video-to-enhance-your-personal-brand-in-2020/ As an experienced real estate broker, you already understand that the agents that make up your team are not truly your employees. However, they do look to you as their broker and many will look to you the captain of the ship. After all, you are the one in charge of recruiting new members, guiding your brand, keeping everyone in compliance with the law and basically make the rules for the brokerage. Still, if you want to empower your team to achieve optimal success, you need to influence their performance more as a leader than a boss. The experts at Weichert recognize that these five characteristics are what make the type of leader that achieves the most success.
1. Leaders Motivate, Not Intimidate One of the most distinguishing differences between and leader and boss is how they achieve performance results from their team. While a boss may resort to scare tactics and confrontation to compel a team to meet benchmarks, a leader will take the time to discover what motivates each person and deploy appropriate methods to keep them motivated. If you are determined to build a positive culture within your brokerage and continuously elevate performance, you would be better off behaving like a leader that motivates your agents on multiple levels. For example, you can establish financial, emotional, and professional motivators like bonuses, awards for performance, and promotions within your team. 2. Leaders Focus On Sustainable Solutions Anyone can throw together a lackluster short-term solution for problems that arise within their brokerage. However, a true leader takes the long-term future of their agents and their brokerage seriously and avoids applying the proverbial band-aids on bullet holes. If you plan to lead your agents rather than boss them around, you should include contingency plans within your annual business plans. The more that you plan ahead for things that could go wrong, the better you will be at leading your team to success with ease throughout those challenges. 3. Leaders Listen, Support and Share the “Why” Nobody enjoys working with or for someone that runs their business like a dictatorship. In fact, brokers that don’t listen to their agents will experience a higher rate of costly agent turnover and issues. If you are the type of broker that strives for the best for their entire team, it would be in your best interest to keep your eyes, ears, and mind as open as possible. Not only could you open the floor to your agents during team meetings to allow for free expression of ideas, but make one-on-one appointments to check in with agents on their progress, guide them through challenges, and allow them to share their opinions or ideas with you. These are the perfect opportunities to show every agent in your brokerage that you care about them and are happy to support them in their career as their leader rather than their boss. And if there are specific practices you need agents to engage in, make sure you are not just “ordering” it to happen. Make sure you are giving them the context of “why” it is vital for them to engage in it. 4. Leaders Strive For The Successes Of Others Another noticeable difference between brokers that behave like a leader vs. a boss is their desire to see each and every member of their team succeed for more than their own personal gain. They put the goals of their agents above their own. Obviously, when your agents make money, you do too, but the more you invest in helping each agent achieve their personal and professional goals, the more success you will all achieve. It’s a feel-good way to approach your business and a win-win for you and your agent. Agents that know that their broker truly cares and helps them, are far more driven to produce results. 5. Leaders Build Confidence As you probably remember, starting a career as a real estate agent can seem a bit overwhelming at times. It can be difficult to build up the necessary confidence to run a profitable real estate business in the face of all the rejection that inevitably confronts agents. You can define yourself as a leader by instilling your team with the confidence they need to approach leads, negotiate contracts, and navigate unexpected issues that arise. You can remind them that failure is ok; it happens to everyone, and the key is to let it go and move forward. The more you invest in training, educating, and supporting your agents through every stage of their growth, the better they will be able to perform with confidence. Be The Leader you Always Imagined Ironically, it can be challenging to build up your own confidence as a real estate broker and leader, especially if you are trying to navigate these waters on your own. One of the main reasons that many brokers choose to join a franchise like Weichert, is that they can get their own support as a broker and a leader, as well as the educational tools they need to empower their agents. For more information about how joining Weichert can help you grow as a leader, please visit www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/5-characteristics-that-make-you-a-leader-instead-of-a-boss/ All brokers know that bringing talented and energetic real estate associates into your team is the key to long term success. But for many, sustaining and increasing headcount growth is both a quantity and a quality issue. It turns out that not every sales associate may be a good fit for the culture and the kind of team you are trying to build and with limited space and energy to give to your staff, choosing carefully is well advised.
Here are some thoughts from the experts at Weichert on what to ask and what to look for to see if the fit is truly right. Personal Connection Building a cohesive brand and company culture is dependent upon your ability to hand select new members that will be able to form a strong personal connection to you, the rest of the team, and the type of clientele that you are targeting. Even if an agent is talented, you should not invite them to join your team if they will become a disruption or point of conflict because of their personality. In addition to their professional appearance on paper, it is wise to take your time measuring your connection with each prospective agent. You should do this each time you meet and introduce them to other members of the team to see if they jive with your company culture. Trust your instincts. Level of Experience Depending on what type of brokerage you strive to run, you may want agents with different levels of experience. For example, if you thrive as a real estate mentor and want to be very involved in training, you may be better suited for recruiting new agents. However, if you are targeting sophisticated luxury clients, you need to recruit agents that have the maturity to cater to those demands and needs. You also want to take into consideration, their level of experience in business at all. For example, a former teacher versus a former mortgage lender will have very different preexisting knowledge about running a real estate business. . Keep in mind, too, the cost to your brokerage for experienced vs. new agents. It is often good to have a mix of both to optimize brokerage profitability. Level of Commitment As you already know, recruiting and agent turnover are one of the highest operating costs for any real estate brokerage. Therefore, it is imperative that you stay focused on quality agents that will be motivated to stay with you after they benefit from your training. When trying to understand what the commitment level of a new hire might be, asking about the future is always a good idea. Don’t hesitate to ask agents about their five or ten year plans. Folks with a serious commitment to being a professional agent will have thought about how they want their career to evolve, and may even have set revenue goals. This is a sure sign that you are dealing with a more committed agent with long term potential. Spend Your Time on Recruiting – It’s Worth it There is no question that recruiting, training, and molding a real estate team is much easier said than done. The amount of time needed to generate recruiting and training materials, host events, and provide support can be significant. A partner like Weichert provides real proven processes that also offer the busy broker relief. Relief in the knowledge that an experienced partner with real support, proven processes and tools is there for them and their agents 24/7. For more information about how a partnership with Weichert can help you grow your brokerage go to www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/recruiting-your-team-finding-the-right-fit/ As a successful real estate team leader, you may feel you have yet to reach your full potential and are ready to take the next step forward in your career: owning your own brokerage. For many, the move from team leader to brokerage owner can seem daunting. Here are a few thoughts from the experts at Weichert® to help you understand whether taking your skills to the next level is the right move for you.
This is Evolution, not Revolution It turns out that making the leap from team leader to brokerage owner is not that big of a step from the skill set you developed as a team leader. This is not to say that there aren’t things to learn and new challenges to embrace, but many of the most important management skills of a successful broker/owner may already be part of your experience. For example, you already spent time leading and motivating your team members to set and achieve ascending goals. You understand the importance of creating a positive customer service experience for buyers and sellers. You also have the experience of recruiting new members, establishing individual roles within the team and delegating tasks based on the personal strengths of each team member. All of this experience will come into play as a broker, but on a progressively larger scale. You Don’t Have to Take the Leap Without a Net It is a good thing that you already understand the fundamentals of operating as a leader because as you make this next step, there is no shortage of milestones you will need to complete. Although requirements vary on a state-by-state basis, it is typical that you will have to do the following to become a broker:
Aligning yourself with an franchise can provide you with a roadmap, alleviate these growing pains and allow for a smoother transition. For example, joining the Weichert franchise, gives you access to professionally designed sales and marketing materials, powerful technology to market and service clients and extensive training support to continually keep your agents sharp. With personalized websites, CRM and libraries of marketing resources already at your fingertips, you can focus on continuing to build and manage your business. As a broker/owner, you benefit from Weichert’s strong culture of support, from its collaborative network of owners to your personal business coach and service team. You won’t have to go it alone. Find out how Weichert can enable you to do more as you graduate from team leader to broker/owner. Real Estate Team Leaders Make Great Weichert Broker/Owners Not only will affiliation allow you to eliminate the time-intensive guesswork of trying to develop your own systems, but it will provide you with the hands-on coaching, education and mentoring that you need as you continue to grow your team to reach your full potential. If you are ready to truly run your own business and want the tools, resources, technology and coaching support you need, bring your team over to our team. Contact Weichert Franchising today. Original content posted on https://www.weichertfranchise.com/blog/youve-built-a-successful-real-estate-team-whats-your-next-move-2/ ‘Tis the season to make those pesky New Year’s resolutions. We all make them, with varying degrees of success:
But as a real estate broker, how about making some resolutions that, with just a little work and discipline, you can keep, and which will make a significant impact on your real estate team, your business and your quality of life? Here are a few suggestions from the team at Weichert®. Discard The Distractions Between the phone calls, never-ending emails, and relentless social media notifications we have become bogged down by distractions as a society. As a real estate broker, your focus is also threatened by various marketing gimmicks and contracts that fall into crises and need your expert influence. However, all of these distractions prove to be very costly over time. Studies show that when working on a particular task, it can take a full 20 minutes to get back to your most productive level after a distraction. To combat this, make it a priority to eliminate unnecessary notifications on your phone and install browser extensions like Forest which force you to stay focused on the task at hand. Be Proactive About Your Own Development There is nothing as stressful as waking up to the realization that your continuing education credits are due and there is no room in your schedule to get them done by the deadline. Of course, you have no choice but to make that your main priority; however, your business can definitely suffer a hit as a result. This year, make it a deliberate goal to get all of your CE credits done ahead of schedule, so that you can absorb the information at a realistic pace and continue on with business as usual. Put it on your 2020 calendar now. Schedule Your Activities It is one thing to set goals for your recruiting and production for the year. It is entirely different to map out exactly what activities you will need to make part of your routine to achieve them. Schedule them in for yourself. Most people report that they are more productive when time-blocking, so take back control of your schedule by blocking off the most appropriate times for lead generation, recruiting, business development, client education, etc.. Schedule your most daunting tasks first to set yourself up for a feeling of accomplishment that will power you through your other activities with ease. Get Closer To Your Agents With all of the day-to-day tasks that can consume your schedule as a broker, it is easy to become disconnected from your team. When scheduling your regular activities, factor in some quality time to continue developing your relationships with your agents on a personal level and as a team. Check-in with them to see where they are struggling, what they feel is working best within the brokerage, and where they believe there is room for improvement. These conversations will provide you with valuable insights on how you can continue to grow and attract similar agents in the year to come. For more information about how to set yourself up for your brokerage’s most successful year yet, visit us at www.weichertfranchise.com. Original content posted on https://www.weichertfranchise.com/blog/4-new-years-resolutions-for-the-busy-broker/ There is no denying that many real estate agents and brokers across the country experience the slowing season in Winter. While many will just accept this as being par for the course, in real estate, your drive to start off the new year with a bang can put you ahead of the game in 2020.
In between hanging those holiday decorations and doing all your shopping, you can use your extra time over the holidays to recalibrate, allowing your business to tear out of the starting gate in the new year. Explain the Advantages of Buying A Home Now One of the reasons that the spring season is so crazy in real estate is that people perceive it as the most convenient time to make a move. Conversely if more people understood the benefits of moving during the winter, they might be motivated to make the move now. Create blogs, videos, and podcast episodes to explain the advantages of moving during the less competitive winter season, such as lower costs and less competition to book moving companies. Share your best tips for moving in the colder months. Create this awareness all year round, but especially in the slower winter months. Leverage New Year’s Resolutions While many people focus on common new year’s resolutions like losing weight, there are plenty of people out there that resolve that this will be the year that they become a homeowner or move to the neighborhood of their dreams. With tax season right around the corner, remind people that their returns would be better spent on a down payment than something frivolous. Take advantage of this line of thinking while their motivations are still high by planning, promoting and hosting a first-time buyer seminars. Weichert, for example, supplies its affiliate offices with complete seminars in a box—including invitations, presentation deck and handouts–to host such events. This helps you connect with potential prospects early before they make the decision to act and engage with another brokerage. Grab the Attention Of Sellers Early in the Year Once the ground begins to thaw, it is a mad dash for agents to get their hands on all the shiny new listings. However, if you initiate relationships with people who are considering selling in the upcoming year now, you will already have your foot in the door when they are ready to list. Now is the best time of year to start holding seminars about how to sell a house. When marketing these seminars, be sure to tap into the common reasons why people may want to sell their house this year including an upgrade in lifestyle, a change in career, or even a change in their family needs. Weichert also supplies its affiliate offices with complete seminar kits to support hosting these types of events. Focus on Your Existing Relationships Once you have your buyer and/or seller seminars in place and operating like a well-oiled machine to attract new prospects, you can return your focus to your sphere. This is a great time to personally check in with everyone to see how their holidays were, what they are looking forward to in the year to come, and if there is anything you can do to help them. Remember, it is through the cultivation of your personal and professional relationships that you will attract your best clients. Having a good CRM system will allow you to do this efficiently. Have a Great Post-Holiday Season, in Every Way! Do you have the tools and systems in place to take advantage of the winter season and prepare you and your agent team for Spring? From farming materials, such as seminar kits to a powerful CRM to stay in touch with your sphere, an affiliation with Weichert can give you everything you need to compete. Sow the seeds for a great 2020. Make one of your new year’s resolutions to contact Weichert Franchising to find out more about how we can help you and your agents be more productive than ever. Best wishes for a prosperous year ahead! Original content posted on https://www.weichertfranchise.com/blog/hit-the-ground-hard-after-the-holidays/ |
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