In this, increasingly digital era, more and more real estate leads are acquired online. Managing all of those online leads, in addition to those coming in from more traditional sources has become the Achilles heel of real estate agents. If your agents are not automating their follow-up, your brokerage is at a disadvantage. Enter the real estate CRM. In recent years, real estate CRM’s have become a dime a dozen and while all promise to simplify the path to success, some may not be the best match for your needs. Brokers are busy and it’s hard to find time to hunt for that diamond-in- the-rough CRM to help their agents be more productive. Here are some ins and outs of selecting one that will help your agents make the most of their time and never miss an opportunity.
The Not So Obvious Value Of Real Estate CRM’s At this stage in your career, you realize that a CRM is invaluable when it comes to agents keeping track of leads, clients and referrals. You also expect that a CRM will help them manage their to-do list, calendar, and progress of their transactions. Obviously, this is all important because it helps prevent them from dropping the ball and losing business. What you may not realize is that the capabilities of a truly valuable real estate CRM will reach far beyond those basics. Here are some not so obvious benefits of an ideal CRM:
What To Look For In Your Real Estate CRM One of the biggest problems with real estate CRM’s is that there are so many of them out there with varying features and benefits. It can make choosing one a bit overwhelming! But investing time in selecting a CRM can pay off for your business in the end. To end up with a successful solution, it’s important that you study what they have to offer and how easy it will be to implement and use. Opt for a free trial if one is available and see if it can work in harmony with your business. But before you even start your search, develop a clear cut list of what you want to get out of the software. Here’s what capabilities we suggest you prioritize in your search:
Final Thoughts on Real Estate CRM’s Offering your agents a way to organize and manage their leads will help them be more productive and your brokerage be more successful. No time to vet them? A CRM is often one of the many benefits your brokerage receives by affiliating with a larger brand. When Weichert looked at the world of real estate CRM’s many years ago for its agents, for example, no one off-the-shelf CRM addressed all the follow-up processes and systems that Weichert felt its agents needed to be most productive. So it developed its own proprietary CRM, WeichertPro. Not only does it contain all of the capabilities mentioned above but goes a few steps further:
WeichertPro CRM is just one of the many tools offered to our affiliates that support their growth and success. If you’re interested in plugging your business into the suite of tools and resources that Weichert offers, contact our team at https://www.weichertfranchise.com or 877-746-2067. Original content posted on https://www.weichertfranchise.com/blog/real-estate-crm-options-making-your-head-spin-heres-how-to-choose/
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